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还在这么干吗?起底六种常见的用户体验设计错误
时间:2019-04-17 09:59:59
文章发布:李阳
原创作者:未知
来源:互联网

还在这么干吗?起底六种最常见的用户体验设计错误-艺源科技

越来越多的同学开始着迷UX/UI设计,这个领域的高手和爱好者也越来越多。于是大量新的想法、设计流程、设计手法以及形形色色的“原则”开始出现在这个领域当中,用良莠不齐这个词来形容UX领域其实非常恰当。用户体验设计需要你作出艰难的决定,成为优秀的设计师并不容易,你需要从错误中不断汲取经验教训,成就自己。人们总是犯着类似的错误,新的思路听起来很不错,但是并不足以成为用户体验设计的标准,但是也正是这些错误的修正,造就了真正优秀的设计。

还在这么干吗?起底六种最常见的用户体验设计错误-艺源科技

许多概念看起来炫酷,但是稍加推敲就会发现它的谬误。还有一些规则看起来逻辑清晰,但实际也并不符合用户体体验设计的实际需求。今天我们总结了7条常见的用户体验设计规则错误,希望能对你的设计有所帮助。

1、UX=UI

关于UI和UX之间的差异,要完全解释清楚并不容易,但是分清两者的区别极为必要,并且这是入行要高清的第一件事情。

UX设计(用户体验设计)

  1. 1. UX设计是一组设计规则和开发流程,它会提升用户和产品本身交互的品质

  2. 2. 它会涉及到工作领域包括内容、测试、开发、研究和产品原型以及结果评估

  3. 3. 用户体验设计是一种认知科学的实践过程,只不过它更加数字化

UI设计(用户界面设计)

  1. 1. 为了拥有好的体验,调整产品的界面以充分呈现反映其功能和视觉资源

  2. 2. UI设计是借助数字化的元素的一整套表现产品特征和可用性的体系

  3. 3. UI设计需要开发者协助来优化和调整

看看两种设计的特征描述,你也会觉得没有设计实例说明,真的很容易混淆。而这些也特征也说明了一点,两种设计确实需要齐头并进。

假设你拥有一个伟大的产品,整体设计颇为不错。如果这个产品用起来很费力,那么这是UX设计不佳的体现。如果产品用起来不错,但是视觉上不怎么讨喜,那么短板在UI设计上。

2、移动端浏览就该用移动端APP

还在这么干吗?起底六种最常见的用户体验设计错误-艺源科技

越来越多的企业开始开发移动端的APP,这近乎都成了标配。

有些企业的产品和服务的性质决定了它们的产品必须这么做,这些先撇开不说。此外相当一部分企业的产品服务其实依靠浏览器就可以了,而当你在移动端设备上打开它们的网站的时候,网站会提醒你要浏览内容必须安装APP。不好意思,我不想这样。移动端APP应该成为浏览器之外的一个补充选项,不允许浏览器浏览内容而强制要求用户安装APP以期提高装机量的行为,简直是灾难性的用户体验设计。

这种行为是对用户的不尊重。

3、让旧的内容保持不变

其实用“过时的”这个词来形容这些内容更合适。哪怕你要重新设计一个复古风格的网站,过去积累起来的诸多内容也无法轻易被抛弃。

简单的让旧的网站内容保持不变,或者忽略潜在已经过时的内容,这么做并不合适,因为它们可能会成为网站的巨大负担,当然也可能是一个重要的机会。这些网站内容依然会有大量的用户访问,对内容的创造者,这一部分流量是对他们的认可,也是对网站用户体验的一次考验。网站改版之后,这部分内容可能并不匹配样式,所以你需要做的工作并不少:

  • 重新分析改版前后的样式和设定,将所有的内容信息整理搜集起来

  • 分析目前你所使用的风格和样式,审视新的样式是否能兼容所有的内容

  • 仔细检查图片大小、自定义元素和其他的设计元素,确保它们能匹配新的设计

  • 复查所有的样式,看看是否都匹配了新的设计

这一切的核心是用户体验,当设计变更的时候内容不进行适配的话,会带来糟糕的用户体验,而这样的设计也是失败的。

4、基于市场的设计

还在这么干吗?起底六种最常见的用户体验设计错误-艺源科技

Material Design 的确是优秀的设计规范,它在近几年几乎横扫了整个设计社区。这套设计规则非常详尽,在交互设计上也表现出强大的生命力。

它的优秀有目共睹,从设计理念到实际效果也确实令人无法拒绝。但是此刻你的网站并不一定是这个风格,一下子切换到Material Design 对你的产品而言是一次剧烈而彻底的改变,这可以说是一次昂贵的冒险。

设计的改变应该是一个渐变的过程,从简单的测试和整合开始,一步步推进,会带你走向你要的设计。设计改版并没有捷径可走。

5、设计很重要,性能再商量

还在这么干吗?起底六种最常见的用户体验设计错误-艺源科技

我们所设计出来的产品的实际性能也是不容忽视的。虽然借助新的设计工具来探索新手法很有趣,但是其中许多并没有针对性能进行优化。炫酷的效果固然能吸引用户,但也掩盖了性能上的缺憾。

看看这份来自NCC集团的信息图,注意工具和网站建设方式和性能之间的关系。仔细看看这份图表,你会明白不同阶段设计的改进方向。

6、从结果着手设计

还在这么干吗?起底六种最常见的用户体验设计错误-艺源科技

在许多探讨用户体验设计的社区中,大家通常会认为从重要的结果部分来着手设计是个好的开始,比如邮件注册页面、结帐页面、销售页面、联系人页面等等等等。这并不完全错误,但是应该有更好的切入点。

这样的设计方式缺乏一个完善而稳定的视角,这个时候,我们需要平均用户。当你设定好了平均用户之后,整个设计的转换率和各种UX指标可以得到更好的调控。从平均用户的角度来重新审视整个产品的登录或者销售的流程,梳理出常见的问题,找出症结。

从一个实际用户的角度来看待整个产品,而非是站在设计师和开发者的高度来自上而下审视。这样会让你的网站或者APP更加有效,也更加贴近用户,也更加符合用户体验设计的真实规律。坦率的讲,没有什么方法能够比从普通用户或平均用户的角度一步一步验证和审视,来的更加有效。

小程序开发
标签: App设计 用户体验 经验分享 网页设计
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