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当前位置： 首页 > 售后 > 艺源智库
从交互角度，分析为什么我沉迷抖音，却不想刷微视？
时间：2019-11-07 09:21:00
文章发布：李阳
原创作者：未知
来源：互联网

最近已经是个抖友了！每天抖音中毒停不下来。

因为微视是腾讯力推的产品，出于好奇也下载了。作为交互设计师，我抱着一种公平的心态来看待这两款软件，没有先入为主，丝毫不偏颇的去刷视频，抖音依旧使我中毒，微视却让我刷不下去。

作为只刷视频不创作的用户，影响体验的两大方面是：视频内容和交互细节。但内容分析起来水太深了，牵涉很多运营问题，我也不专业，因此我们只讨论交互细节。

一、首页的视觉焦点是最大的问题

你可以拿两个手机，同时打开微视和抖音，在小小一块屏幕上，抖音很容易聚焦在视频本身，而微视很容易聚焦到头像区域，或者被拍摄 icon 吸引，原因如下。

从交互角度，分析为什么我沉迷抖音，却不想刷微视？-艺源科技

首先是头像区域的位置，抖音的头像区域在右侧，用户看视频时往往会忽略此位置，专注于视频内容；而微视的头像区域在页面左下角，非常抢眼，视觉焦点很容易就被抢占，而忽略视频内容本身。

其次信息组成，抖音的头像区域只显示头像和关注按钮，且组合设计占位小，而用户名显示在页面右侧，虽然将用户信息分开了，但不影响视频浏览；而微视将头像、关注 icon、用户名、作品数量、大V标志等信息全部聚合在了一起，虽然这些信息之间确实关系紧密，但有些信息用户其实并不关心，这样设计还占了较大位置，用户浏览视频时，也很容易被头像区域吸引而忽略了视频内容本身。

拍摄 icon 设计的太过抢眼，又一个抢占视觉焦点的元素。

二、更小的 icon 和文案

和抖音相比，微视的跟拍、点赞、评论、转发、音乐等 icon 太紧凑，点击热区更小，很担心误触。

视频要配着辅助文案一起看才爽，但是微视辅助文案的字号……用户名比你大，经纪人名字和你一样大，挑战的名称（起床真的很难吗）也和你一样大，音乐名称也和你一样大，辅助文案已经被淹没的没有重点了，还能一起爽吗？

经纪人，这个文案信息用户并不关心，这个经纪人不是说视频作者是个明星，就是个热门推手，如果你想让自己的视频上热门，找经纪人就对了。对于视频作者来说，当然很重要，但对于普通用户来讲毫无用处。

三、评论页面无趣

评论页面的重要程度，仅次于首页，要知道看网友抖机灵是人生一大乐趣！但微视的评论我真的看不下去。

从交互角度，分析为什么我沉迷抖音，却不想刷微视？-艺源科技

抖音的评论浮层的展示规则为：点赞最多的的评论/回复排名在前，可以看到更多的抖机灵的回复。

微视的规则是：点赞最多的评论显示在前，如果该评论有回复，回复展示在评论下方，所以经常能看到像上图这样的情况-评论浮层全都是没什么趣味的回复，这点真的可以改一下。

总结

大部分用户都和我一样，只是享受浏览内容的乐趣而不去创作，对于这部分用户来讲，首页和评论页面非常重要，微视可以针对这两个页面重点优化：

  • 让用户关注视频内容本身，其次是辅助文案的易读性。这是最高优先级，其他的用户信息，音乐信息等都是次要的，可以降低优先级或者转移。

  • icon 的设计应该符合用户操作习惯，icon 太小，会让用户操作时因担心误触发而心理负担过重。

  • 评论页面排序规则改为点赞最多的「评论/回复」排序在前即可。

不是说微视要完全抄抖音的设计，而是认为在这些交互细节上可以进行优化。

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