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公众号商城和小程序商城哪个好?有什么区别?
时间:2020-02-19 17:31:11
文章发布:李阳
原创作者:未知
来源:互联网

很多用户在纠结是做微信公众号商城还是小程序商城呢?究竟哪个好?企业和零售商家适合做哪个?在小程序的爆发的时候最大的收益者还是做餐饮行业美容业,线下实体店等。开发成本低,可以线上线下相结合。不过在做线上销售的效果就没有那么明显,因为小程序致命的缺点就是不能实时推送消息给客户,这就导致了小程序在线上商城的黏合度没那么高!

与小程序相比公众号与客户更有黏合度,更适合做线上销售的电商平台!目前部分公司都通过公众号搭建自己的电商平台,在经营粉丝的同时也在经营电商平台,但是效果却是差强人意。

公众号商城和小程序商城哪个好?有什么区别?-艺源科技

公众号和小程序主要区别

1、便捷性

公众号需要扫码关注,才能进入。而小程序扫码后,无需关注,直接进入,用完即走。

2、定位性

微信公众号主要定位是内容信息的展现,内容为王。前段时间闹得沸沸扬扬的“订阅号改版为瀑布流”模式就是一个很好的佐证。而小程序定位是产品和服务。

公众号商城和小程序商城哪个好?有什么区别?-艺源科技

3、功能性

公众号有推送文章功能,可发布企业商家最新信息和产品等,可分享朋友圈。而小程序功能侧重于即用即走,方便快捷。

4、场景性

公众号的应用场景主要是线上,而小程序主要是线上线下结合。小程序自带附近定位功能,周围半径5公里范围内,自动展现。自动引流,易于拓客。

公众号商城和小程序商城哪个好?有什么区别?-艺源科技

说了那么多,企业到底如何选择呢?是开发公众号好呢,还是开发小程序好呢?

虽然小程序的优势比较大,但是建议两者配合使用。因为公众号和小程序是相辅相成的,公众号可以跳转到小程序,小程序也可以进入公众号。企业用户公众号+小程序,同时运营。这样就可以把二者的长处充份发挥了。公众号进行信息传达和粉丝沉淀,小程序提供必要的功能服务支持,这样即可达到最佳的用户体验。


小程序开发
标签: 微信公众号商城
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