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}
				
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如何运营小程序商城 怎样利用小程序商城营销来吸引消费者
时间:2020-02-20 17:19:45
文章发布:李阳
原创作者:未知
来源:互联网

小程序商城已经越来越火爆,深得很多商家和企业的青睐,许多商家也顺应潮流构架了自己的小程序,但是单单拥有小程序商城是不足够的,还要学会商城小程序运营。

吸引流量

附近小程序、微信搜一搜

对于商家来说,越早注册小程序,则排名越靠前,会有很明显的优势。小程序具有的一大优势就是附近小程序,如果开发了商城小程序,商家位置会显示出来,搜索附近小程序会出现,大大提高了商家的曝光率。

用户在寻找小程序时,可通过微信搜索。搜索页面的排序则是按照每个小程序点击率高,优先排前的规则。也有记忆性的功能,从而实现商家的再次惠顾。

结合公众号做内容运营

微信小程序与公众号同属于微信,利用公众号原有的粉丝,提高内容曝光率,也吸引了高质量的潜在用户群体。通过微信公众号的文章内容创意形式,增加了小程序的点击率,同时相互引流、相互跳转。针对小程序公众号内容的绝妙搭配,被各大媒体平台使用,并可达到不错的效果。

访问历史列表

已经被打开过的小程序会被记录在小程序的入口二级页面列表当中,并且会按照你的启动先后顺序(由最近至最远)排列。历史使用列表,相当于二次揽客。

另外就是利用小程序码进行推广,也可以转发到微信群、好友,放在公众号的软文当中,也可以进行付费推广小程序。而且也可以利用拼团、砍价等形式来进行小程序商城的大力宣传。

流量转化

分析不同的用户群体,利用商城小程序的会员管理、积分管理等方式来提高用户粘度。如果商家有活动也可以发挥商城小程序的优势进行传播。

小程序商城首页要“抓人”

不论是微商城还是小程序商城,一个惊艳的商城颜值总是能快速吸引住用户,这一点可以通过赢在移动的商城小程序管理后台来实现。支持定制开发,个性化的设计,高颜值的小程序商城首页帮助您吸引消费者驻脚买单。

营销活动要够“给力”

如果说较高的商城颜值、丰富的商品介绍和合理的商品定价是促使用户加购的源动力,那么合适的营销活动则是推动用户付款下单的一道杀手锏。 

打造仪式感,揣摩用户心理

将上新、会员日活动形成固定机制。“每周二上新”,上架前的预告,每次上新时推送的商品故事,都可以固定成一种仪式感;至于会员日能玩的更多了,只在那一天开放给会员购买一款类似于镇店之宝的明星产品,会员可以玩大转盘、砸金蛋、抢红包等等,让更多用户成为你的商城会员用户。

可共享、可沉淀的粉丝 

小程序商城的粉丝和数据互通模式有多种,小程序可直接分享给微信好友以及微信群,分享以大图的形式,占据微信页面的三分之二。分享信息可以出现:标题、简介以及banner(横幅广告)图等,这也会带来不少转化率。

小程序商城运营关键在于找到自己产品的应用场景,只有场景正确,方向才正确,然后将自己的小程序商城推广出去,拉新留存转化,实现盈利。


小程序开发
标签: 小程序商城
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