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当前位置: 首页 > 售后 > 艺源智库
小程序商城和传统电商之间的区别,小程序开发
时间:2020-04-29 09:08:49
文章发布:李阳
原创作者:未知
来源:互联网

降生于2017年的微信小程序,现阶段的用户数早已突破7亿,并且还在增涨中。对于公司和商户,用户数越多,蕴含的创业商机就越大。因此,越来越多的商户都开始布局自己的微信小程序。

在准备开发设计微信小程序的公司和商户中,有许多是从事电子商务行业的。那么,在有成熟电子商务平台的前提条件下,为何公司和商户还要开发设计微信小程序呢?小程序商城和传统电商之间的区别,小程序开发。下边不妨跟着小编一起来认真了解一下。

一、竞争度

传统式电商:传统式电商早已发展了很多年时间,聚集了许多商户,同一种产品有许多商户都在销售。在这个前提条件下,当顾客购买某件产品时,就会不断地比价比货。当顾客在重复“搜索、比价、思考”等动作时,对比到后未必就会选择你。

微信小程序:有别于传统式电子商务模式,微信小程序是商户的“私域”平台,因此就不会有竞争关系。在这个前提条件下,顾客进入微信小程序后,在选择需要的产品后,就会直接下单。对于商户而言,大大降低了顾客流失率。

二、成本费用对比

传统式电商:入驻电子商务平台,需要交纳保证金,每一笔交易需要提取不等的佣金(不同的品类费率不一样)。此外,商户若需要做推广,往往还需要花费一笔非常高的广告费用。

微信小程序:除了前期的开发设计费用之外,几乎没有别的费用,并且还不用每一笔交易都被提取佣金(当然,提现手续费另计)。此外,基于微信的用户数,再加上微信小程序自带的各种营销功能,商户往往不需要花费过多网络营销推广费用。

三、流量对比

传统式电商:公司和商户若入驻电子商务平台,往往只能依靠平台带来的流量。

微信小程序:在微信中的入口非常多,例如:附近的微信小程序、小程序码、微信搜一搜、群分享、好友分享、公众号关联、推送等六十多个的入口。这些入口有助于公司更好的获取流量,从而进行转化、变现。

传统式电商也好,微信小程序也好,都是非常符合现代人们消费习惯的平台。因此,对于公司和商户们而言,在条件允许的情况下,应当做到“两手抓”。因为传统式电商 微信小程序电子商务模式,往往能够为公司和商户带来意想不到的效果。


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