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微信小程序推广的方式你知道哪几种?
时间:2020-06-05 09:58:56
文章发布:李阳
原创作者:未知
来源:互联网

微信小程序推广的方式你知道哪几种?根据最新的数据显示,2018年上半年小程序的主要入口是“分享”、“快捷入口”、“公众号”、“ 二维码”,我们对应的线下的主要的营销活动是社群、公众号、线下门店、社群、礼券等5种运营方式。今天茂鸿小编就详细的和大家聊聊关于微信小程序推广的五种方式,希望可以帮助大家。

微信小程序推广的方式你知道哪几种?-艺源科技

1. 分享+小程序的推广方式:社交关系带来的流量红利

小程序运营的核心思维在于利用微信的流量获得曝光,在社交关系场景中,“分享”是必不可少的思维。在小程 序产品设计上,需要给用户足够的“分享”空间,比如:为了提升用户留存设置的“打卡”环节,打卡后为用户提供 分享的素材,购物后让用户有可以秀筛选的场景,都有利于用户分享。

2. 公众号+小程序的推广方式:内容电商的流量变现

微信小程序为公众号提供了很多营销的方式,商家可以通过电商的方式实现变现,也可以利用微信小程序做好内容的 营销。对于小程序来说都是很好的运用策略,而公众号就成了小程序的“发声渠道”。

公众号推广小程序有2种方式,一种是公众号绑定小程序,第二种是在图文内容中植入小程序,图文内容植入是比 较有效的方式。如果自家公众号流量不足,可以通过换量或付费等方式,通过其他公众号进行推广。

3. 线下门店+小程序的推广方式:赠送礼券小程序复购

无论对线下门店还是电商卖家,复购率和用户黏性是需要仔细考量的地方,在顾客完成购物环节后,赠送购物礼 券,既可以实现小程序曝光,又可以促进用户复购。

而对于其他场景来说,线下推广也可以为小程序带来有效获客,例如电梯海报、DM传单等方式。

4. 社群+小程序的推广方式:社交关系带来的流量裂变

小程序在社群中的分享交互同样友好,在产品设计中植入裂变分享环节,比如:查询类工具可以设计好友助力免 费查几次的任务,电商类产品可以设计购物后领红包的任务。主要裂变任务机制:助力类、优惠类、集卡类、红包类……

5. 卡券+小程序的推广方式:礼品场景的流量裂变

卡券是微信主推的另外一个功能,与小程序相结合,可以满足“送礼”这个场景,裂变效果会是非常的不错的,商家之家可以互相的借鉴。希望商家应该好好利用这几种微信小程序的推广的方式,简单的营销方案并不复杂,而是学会如何去执行自己的营销方案才是重要的,希望可以帮助大家。

如果您还想了解更多,现在为您准备了 “30余种破冰营销案例”,免费赠送给您;您只需要关注微信公众号“乙企孵”回复:“好友”找我们索取即可。

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