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当前位置: 首页 > 售后 > 艺源智库
企业为什么要做微信公众号开发
时间:2016-11-04 08:55:49
文章发布:
原创作者:未知
来源:互联网

        导读:企业为什么要做微信公众号开发?企业主重要的使命,就是为公司创造盈利。这样他的员工才能在企业运营中得到应得的福利,这和微信公众号又有什么联系?西安微信开发公司总结了一下几点原因。

企业为什么要做微信公众号开发?-艺源视网

        1、移动互联网的趋势

        平台化电子商务很缺的不是商家是消费者。

        哪里有人哪里就有商业,哪里就有盈利空间。据第三方统计70%的手机用户开通了个人微信,其年龄涵盖了小学生至老年人,各年龄阶层的人群。截止2016年3月底,微信和WeChat的合并月活跃账户数已经达到7.61亿,比去年同期增长39%。消费者才是企业追逐的目标,人的数量决定了财富的数量。

        2、微信营销的趋势与巨大利润空间

        微信营销是继微博后的大营销机遇!

        淘宝的第一批用户是一批什么都敢尝试的大学生,如今他们已经大多成为千万、亿万的商务人群。微信营销时代已经到来,其势不可挡的趋势,已严重冲击着传统的销售渠道。错过了淘宝时代,错过了微博时代,不要错过微信营销时代。基于微信营销的第一批企业必然成为未来的微信首批富豪。 

        3、微信的粘性和使用惯性

        没有人会天天上淘宝,也没有人会天天刷微博——但微信可以。

        首先微信是一款沟通工具,实时通讯的特性决定了其使用价值,朋友圈的分享让社会化关系代替了点对点的交互,这不仅是一种关系,更是影响力!更是控制力!基于关系网的微信,平民也有明星的感觉。其用户黏度没有任何一个产品可以比拟。微信用其巨大的威力吸引、稳定着消费者,消费者已经准备好了,企业还不来吗? 

        4、企业微信公众账号的作用与开通意义

        企业微信公众账号是企业媒体发布平台、销售信息发布平台、危机公关平台、消费者互动平台、促销活动开展平台、新品展示平台、产品在线销售平台、网上支付平台、调研平台、公司企业文化传播平台、人才招聘平台等,一切企业关注的,企业需要的在企业微信公众账号都可以实现!!

        5、企业为什么要开通、运营企业微信公众账号

        重点的关键点——品牌、产品销售、人才、客户

        1) 企业微信公众账号的媒体属性:10万个粉丝等于地方性报纸;100万个粉丝等于全国性的报纸头条新闻。

        2) 产品销售平台:在线购买、在线支付、促销活动。活跃的、反应速度快、互动强的电子商务平台

        3) 人才招聘的平台:免费的人才招聘渠道,未来人才招聘的主流渠道

        4) 客户:客户在线互动、客户体验、新品试用、消费者意见调研、有奖活动、在线咨询甚至网上订餐、送货服务、钟点服务、上门维修等。

        6、企业微信公众平台的现状

        功能单一、操作复杂、用户体验差、没有差异化功能。

        微信公众平台是腾讯公司在微信的基础上新增的功能模块,通过这一平台,个人和企业都可以打造一个微信的公众号,并实现和特定群体的文字、图片、语音的全方位沟通、互动。 

        「艺源视网」是西安一家专业的微信开发的网络公司,咨询电话:150 9401 9029。公司拥有8年实践经验,为您提供一条龙的云计算应用解决方案。

 

 

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