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为啥UI设计师要学习产品思维?
时间:2016-01-30 16:05:23
文章发布:
原创作者:未知
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我们在进行用户体验设计时,常常想的是如何让这个产品的功能变的更易于用户使用。但实际上,功能只是一个产品中很小的一部分。它们只是产品想解决的众多用户问题中的众多解决方案之一。在产品中思考意味着不仅在某个用户的问题中思考,还要在产品目标,收益中思考。

艺源视网_用户体验设计

用户体验的核心并不是一个产品功能的集合体,而是:用户雇佣这个产品为他解决问题。例如,uber的用户体验是让用户在任何时候能简单的打到的士。当的士快到达用户所在地时,会出现倒数,这是一个很好的提高用户体验的功能。这个功能不能离开产品存活,因此功能对于产品有一个单方面的关系:就是功能不能离开产品存活。所以这也是为什么设计师先从产品层面开始思考。

发现产品真正要解决的问题

每个产品都会有一个核心的用户体验,这个核心体验基本就是这个产品存在的意义。它可能满足了用户的一个需求,也可能解决了一个用户的问题。这样这个产品才变得有实际意义。如果这个问题不存在,或者没有被完美的解决,那这个产品存在的意义就降低了,人们也不会愿意去用这个产品。错误的解决方案可以被修正,但是不存在的问题则无法被调整。所以我们要思考的是如何确定哪个是真正该解决的问题。唉,说实话,我们无法100%确认,但是我们可以通过观察,和用户交流来降低风险。因此,好的产品要发觉用户真正的需求,提供解决方案。

乔布斯说过“我们不该让用户自己去发现他们想要的是什么。”

举个栗子,Glay Christensen曾尝试解决提高奶昔的销量。他尝试让奶昔变的更甜,更多口味,还稍微加大了奶昔的份量。然而并没有什么卵用。突然有一天,他和买奶昔的人聊了聊,发现人们买他的奶昔只是为了让开车去上班的途中不那么无聊而已。奶昔比起其他饮料大的好处就是更粘稠,可以喝的更久,且更能填饱肚子。这就是真正的问题所在。Christensen把奶昔变的更粘稠,提高了销量。

laura javier说:“爱上一个问题,而不是明确的解决方案。”

在产品层面思考,为目标用户打造合适的功能

在产品层面思考会帮助你打造成功的功能。明确产品具体要解决何种用户的问题,你就可以知道为什么你要构建这个产品。定义目标人群(谁会有这些问题)和定义解决方式(我们如何解决这个问题)将会对如何构建新功能起到很大的作用。设定目标可以帮助检测功能是否有效完成目标。

艺源科技_用户体验设计_产品思维

 

问题是否被合理的解决

当产品可以很好的解决已发现的问题时,产品变的有意义。这个解决方式描绘了问题被解决的路线。因此,这个合理解决用户问题的解决方式定义了产品的核心用户体验。实际的功能扩展了体验并支持这个核心体验,但是并不能替代核心体验。交互设计,视觉设计可以让产品变的更美,更好用,在和别的产品的竞争中脱颖而出,可是它们并不能让这个产品变的有意义。这也是为什么合理解决问题的方式对产品变的有意义来说是那么重要。

产品定义

当我们在产品中思考,ux设计师应该要先回答这些问题:我们解决了什么(用户)问题?我们是为了谁做这些?我们为什么要做这个?我们如何做这个并且要达到什么目标?只有当这些问题都有了很好的答案后再去思考要做哪些功能。

艺源视网_用户体验设计_产品思维

 

产品思维的力量

在产品中思考让设计师能更好的为目标用户构建正确的功能。它可以帮助全面的了解产品的用户体验;不单单是一个功能的交互和视觉设计。它帮助设计师们了解用户真正的问题,减少搞错问题的几率。它可以在关键时刻给出正确的判断。

“构建功能很简单,但是为正确的用户构建正确的功能是极具挑战性的。

产品思维让ux设计师询问正确的问题,构建正确的功能,和工作伙伴交流的更顺利。它让设计师有了说“不”的底气,在构建新功能前及时停下并思考。当一个新的需求被提出,设计师在做交互原型和视觉稿之前有了能力去问正确的问题:这真的适合我们产品吗?这真的适合解决用户问题吗?用户真的需要它吗?....设计师有了这个思维后会帮助产品变的更轻量,更有效。

总结

产品思维能确保设计师为正确的人构建正确的功能,处理正确的问题。它允许设计师做正确的决定,并依据它来构建用户真正想要的功能。产品思维在产品管理和用户体验设计之间构建了富有成效的关系,这种关系让产品变的更强大。这就是为什么产品思维将会变成ux设计中的下一个重点!

标签: UI设计师 产品思维 UI设计师要学习产品思维
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