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  ["type"] => string(1) "1"
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      ["image"] => string(0) ""
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        ["content_is_html"] => int(0)
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      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
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        ["urlrule"] => int(1)
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        ["list_template"] => string(0) ""
        ["show_template"] => string(17) "show_page_app.tpl"
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        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
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        ["pri_grade_add"] => array(0) {
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      ["name"] => string(14) "AI智能名片"
      ["thumb"] => string(0) ""
      ["image"] => string(63) "/modules/cms/uploads/recommend/2019/07/04/06155550417466502.jpg"
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      ["url"] => string(0) ""
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      ["p_id"] => string(2) "96"
      ["name"] => string(12) "版权登记"
      ["thumb"] => string(0) ""
      ["image"] => string(63) "/modules/cms/uploads/recommend/2019/06/09/06134055003581246.png"
      ["desc"] => string(0) ""
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      ["dir"] => string(9) "copyright"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
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        ["show_template"] => string(23) "show_page_copyright.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
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        ["pri_grade_add"] => array(0) {
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      ["order"] => string(1) "3"
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      ["name"] => string(12) "商标注册"
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      ["image"] => string(63) "/modules/cms/uploads/recommend/2019/06/11/06135613173195858.png"
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
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      ["url"] => string(0) ""
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        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
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        ["meta_description"] => string(182) "「源知果」西安提供代理版权登记,代理商标注册,代理专利申请,代理企业贯标,代理高新技术企业认定的服务;咨询电话:13325455411。"
        ["category_template"] => string(0) ""
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        ["url"] => string(0) ""
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        ["pri_grade_add"] => array(0) {
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      ["order"] => string(1) "4"
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        ["meta_description"] => string(248) "「艺源科技」是西安一家专业的西安商城网站建设,政府网站建设,学校网站建设的网络公司,咨询电话:029-88810146/150 9401 9029。公司拥有10年实践经验,为您提供一条龙的互联网应用解决方案。"
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      ["name"] => string(12) "成品建站"
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      ["image"] => string(0) ""
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        ["url"] => string(96) "http://saas001.yysweb.com/dom/my_jz/myTpl.php?username=site2009&channel_id=20401359&Version=2016"
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}
				
当前位置: 首页 > 售后 > 艺源智库
PC网站站内诊断和优化的那些事
时间:2016-01-28 08:59:49
文章发布:
原创作者:未知
来源:互联网

这里给出几点网站优化建议,要点是:诊断关键在于找问题点,优化关键在执行力。

站内诊断

一、网站关键词布局诊断

1、网站各个页面的title标签关键词设定

2、网站各个页面的description、keyword标签的关键词设定

3、导航系统中的关键词设定:有没有体现关键词(顶部导航、底部导航、面包屑导航等)

4、是否使用h1标记,h1标记中是否含有关键词

5、网页body主题内容中是否有关键词频率(网页底部等)

二、网站结构诊断

1、URL结构:静态or动态,目录层次、字符长短、网址规范化

2、内部链接结构:每个网页(内页)是否有文章链接列表

3、网站导航设置:导航链接是不是文字链接,顶部导航是否列出所有栏目;是否具有面包屑导航

4、网站地图:是否具有网站地图,xml和网页版地图

5、404错误页面:是否符合SEO(有指向首页和分类页的链接,不能meta跳转)

6、robots.txt:如果网站有改文件,检查该文件是否正确

三、网站代码诊断

1、网页布局代码:是不是采用div+css设计网页

2、代码是否简洁(网页源代码中文字比重)

3、权重代码有没有使用(h1、h2)

4、图片代码是否优化

5、JS和flash:js是否采用外部调用

四、网站内容诊断

1、网站是否有足够的文字咨询内容,是否经常更新

2、检查内容的质量:内容的原创和伪原创,内容与主题相关性

五、网站链接情况诊断

1、站内链接检测

2、友情链接检测

3、外链检测:外链的质量和数量,检查网站外链接做的好不好

六、网站用户体验诊断

站内优化

一、结构优化

1、站内链接结构:减少页面之间的链接深度/突出重点页面——文章链接列表设计+内页侧边栏设计

2、URL结构优化:静态化、减少目录层次、字符数短、包含关键词拼音、网址规范化

3、导航系统优化:顶部导航+面包屑导航+底部导航+内页相关导航(列出所有栏目、采用文字链接形式)

4、网站地图:XML、HTML(网站所有页面都指向地图页面的链接)

5、404错误页面

6、Robot.txt

二、页面优化

1、 Head区优化(title优化设计、meta description优化、meta keyword优化设计)

2、主体优化:

2.1.页面布局设计:用户体验+搜索引擎

2.2.关键词布局:均匀分布+融入内容+关键词拆分+同义词替换+重要位置(靠近网页开头)

3、网页相似度

4、页面更新机制——文章链接列表(文章)

5、源代码优化:

6、精简代码、图片优化alt属性、权重代码使用——h1~h2标记、符合W3C标准

三、内容优化

1、文章标题:原创+包含长尾关键词

2、文章内容:原创/伪原创+包含长尾关键词+相关关键词链接(<5个+多样化)

艺源视网西安网站优化专家提醒各位网站运营人员,PC网站如何做站内诊断和优化不是能够一蹴而就的事,要循序渐进,一步一步的完成。

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