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别让我烦!我离开的很随便!
时间:2016-01-09 17:06:17
文章发布:
原创作者:未知
来源:互联网

      用户都是喜欢偷懒的,如果你的网站操作效率很低,就会令用户烦躁,进而导致不好的体验,甚至出现坏口碑。有一个粗略的说话是,完成任务的难度与其所需步骤的平方成正比,那么,缩短完成路径就是帮用户偷懒,就是好的用户体验。

别让我烦!我离开的很随便! 【艺源科技】

 

      举个正面的网站实例来说明。登陆美国亚马逊网站,当你进入一个商品页面之后可以无刷新切换商品的规格,比如我要购买一台苹果笔记本电脑,我打开了商品页(大家自己登录试试),商品右侧会有个版本切换的选项,在这里我可以快速查看不同配置的电脑价格,只需将鼠标移动上去,商品图片、价格等信息就会自动发生变化。这种人性化的设计,为想要比较商品的多个版本的用户提供了极高的操作效率,用户自然喜欢。

      目标信息要醒目而亲近

      在关注缩短完成路径这个问题的时候,优化操作步骤是第一位的,因为我们首先要简化用户的任务。接下来,我们要在任务内部优化指点设备(鼠标或手指等)运动轨迹和眼球运动轨迹等细节。根据费茨定律,使用指点设备到达一个目标的时间与以下2个因素有关:

      1.设备当前位置和目标位置的距离,距离越短,所用时间越短。

      2.目标的面积,面积越大,所用时间越短。

      通俗来说,就是如果我们希望用户注意或点击某个元素(如文字、图片、按钮等),那么这个元素就不应该距离指点设备的当前位置太远(比如出现在屏幕的右侧),并且它的面积要足够大。伴随着Web2.0的热浪,网站设计也有了一系列的革新,其中大的一个革新就是“以大为美”,大大的LOGO,大大的图片,大大的按钮,它们不光看起来更有冲击力,也更方便用户的识别和点击。

      提醒方式要温和并及时

      除了简化任务流程之外,在用户完成任务的过程中,网站有时需要给用户提供帮助和指引。之前常见的做法是采用弹框方式进行提示,用户需要关闭对话框才能继续自己的任务,无形中降低了操作效率。

      提醒方式应该转向温柔的方式,将打断降低到低,举个例子:当在你注册一个邮箱时,当输入用户名后,检验方式应是自动查询此用户名是否可用,如不可用,应给出建议,yeah.net邮箱就做的很好,图略(大家可以登录尝试)。

      其实,有时候操作效率的降低,并不是因为功能设计得不够好,或者提示和建议处理得不够好,而是由于强行的塞进了一些用户不想要的信息或任务。比如,用户正在阅读一篇文章,忽然飘出来一个广告挡住了用户想要阅读的部分,用户怎么能不恼火?

      经营网站,尽管是盈利为本,但是过分的不重视用户体验,忽视用户感受,小心衣食父母离你而去,并一去不返。

      当用户犯错的时候,你是如何做的呢?

      在我们做好一切运营优化后,有一种情况需要另外注意,就是用户会自己出错。

      当用户出错的时候他也会很烦躁,他不会认为是他自己的问题,反倒会把责任推给网站,所以要尽可能降低用户出错的机会。

      举一个网站的例子,当用户登录一个网站时,首先是输入用户名,现在常见的用户名是采用邮箱。当用户在用户名的输入框内输入邮箱地址时,不可避免的会出现错误,比如少了1个字母,或少写了1个数字,或者邮箱后缀写错了,结果肯定是登陆不进去。用户一定会恼火,提醒方式应该是什么呢?

      当用户输入用户名,光标离开输入框之后,网站应自动校验此用户名是否已注册(可用),如若用户填写错误,应及时给予提醒,如:用户名不存在,邮箱格式不对等,让用户的出错在萌芽时就完成纠正。

      再举个非网站的例子。笔记本电脑电源线可能会绊倒人,同时笔记本电脑也会被摔倒地上,这很可能不在保修范围之内,这种情况很糟糕。看看Apple是怎么做的,Apple推出了名为Magsafe的电源接口以减少这种出错,Magsafe采用磁力的方式连接电源线与笔记本,当电源线受到外力时,会自动脱离笔记本。是不是很贴心的设计?

      这样的例子还有很多很多,这里不再一一列举。艺源视网网站建设专家温馨提醒:用户是否喜欢一个网站,不仅取决于他使用网站获得的好处,也取决于他在网站中获得的体验,两方面都是用户价值所在,缺一不可。

标签: 网站建设专家
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