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移动互联网
时间:2014-08-04 15:41:40
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来源:互联网

      操作系统的多元化也许对于消除垄断是一件好事,但是对于软件开发造成了巨大的麻烦。以安卓操作系统为例,由于安卓系统对应的手机具有不同的屏幕、硬件性能、操作方式以及被修改的变种系统,开发一款兼容80%以上安卓平台的手机软件变得异常困难。就算开发多个版本,也会导致同款软件在不同的硬件产品上所表现的效果难以保持同一水平。

1、产权保护的不足及抄袭问题移动互联网络产品的核心竞争力在于更好的创意和技术。但不幸的是,我国对于互联网产品的产权保护,还存在着法律上的漏洞以及政府管理上的缺失。再加上主流操作系统相继被破解,迅速拷贝软件的代码和设计变得异常简单。根据移动互联网业内人士透露,抄袭一个成熟的移动互联网软件只需要不到30分钟。其代价就是国内互联网产品市场上大量雷同的产品之间恶性竞争。

2、传统互联网巨头进入移动互联网络       当以智能手机为代表的移动终端在性能上与PC差距逐步缩小,市场普及率快速上升的背景下,有实力的传统互联网企业不出所料的推出了自己的移动互联网产品 2012-2016年中国移动互联网市场运行监测及投资趋势研究报告,但对于移动互联网创业企业具有杀伤力的问题是,由于这些传统互联网企业本身具有雄厚的资金、过硬的技术和较高的知名度。他们可以快速抄袭这些小企业的创意和产品,并迅速后来居上,因而传统企业完全没有收购小公司的经济动力。这也就是为什么Instagram公司的成功不可能在现今国内环境下出现的原因。

3、移动终端操作系统的不稳定 与传统互联网时期PC操作系统基本被Windows垄断的局面不同,移动互联时代下已经出现呈现出ISO、安卓、WindowsPhone(简称WP)三种操作系统分割天下的局面。而且除了硬件软件相绑定的ISO系统除外,安卓和WP系统是不绑定硬件的。甚至开源的安卓系统被各个硬件厂商根据自己的需求进一步做了修改,导致安卓系统出现了数不清的变种系统。操作系统的多元化也许对于消除垄断是一件好事,但是对于软件开发造成了巨大的麻烦。以安卓操作系统为例,由于安卓系统对应的手机具有不同的屏幕、硬件性能、操作方式以及被修改的变种系统,开发一款兼容80%以上安卓平台的手机软件变得异常困难。就算开发多个版本,也会导致同款软件在不同的硬件产品上所表现的效果难以保持同一水平。 但是,移动终端操作系统的争夺才刚刚进入高潮,可以预见操作系统的混乱对于产品开发的推广将会产生很大阻力。

4、企业的股权模式风险和员工忠诚成立初股权在企业成立之初,资金匮乏的艰苦扩张时期,企业的早期核心成员是可以在主观上忍受诸多困难,并忽视企业的股权所带来的收益分配问题。但是当一个企业开始大规模盈利之后,如何分配收益就会变成很敏感的问题。若企业过于集中导致分配失衡,则很可能导致创业伙伴冲突并走向敌对。糟糕的情况包括创业核心成员投奔竞争对手,对企业的生存产生重大威胁。所以移动互联网创业企业要注意股权的初始设置要尽可能平衡,在出现成员重大变化时也要跟着进行股权的重新划分以保持平衡。对于员工的雇佣,移动互联网创业企业应保持少而精的队伍,通过建设企业文化,保持有吸引力的薪酬等手段留住有价值的员工。以免珍贵的人力资源的流失,更防止创意和技术的外泄。

5、创新力不足       实际上纵观我国移动互联网产品和服务,我们会失望的发现其中缺少重量级的原创产品。诸多企业是依靠着"拿来主义"研发产品的。每当国外出现一款新颖而卖座的软件或服务,不出多久国内必然会出现数个明显抄袭该软件或服务的产品。而这些抄袭的产品很难达到原版作品的成绩。其原因可能是该软件与国内消费者的需求不对口,也可能是国内出现了太多同类的抄袭作品来分割市场,导致零和博弈。实际上,中国拥有者世界上大规模的潜在移动互联网市场,而且由于文化等原因,中国移动互联网市场有着自身较为特殊的需求。这使得生硬地照搬国外作品不一定能在国内有较好的反响。实际上,如果国内企业能针对国内需开发软件,或者对借鉴来的国外经验加以调整,反而能达到更好的经济效益。例如"酒店达人"软件对于国内宾馆移动预定业务进行针对性的开发运作,在短时间内就开始了盈利。

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