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当前位置: 首页 > 售后 > 艺源智库
【SEO优化】目标关键词:概念、选择、注意事项
时间:2018-05-19 18:11:08
文章发布:
原创作者:夫唯
来源:互联网

目标关键词的概念是SEO重要的概念之一。

目标关键词是什么我们可以从多个方面去理解。

简单的理解是:你网站的主要关键词。你希望用户搜索那个词时,搜索到你网站的首页。

很多人对SEO的理解就是,做关键词排名。其实他们说的关键词,就是简单意义上的目标关键词。

从你接受我们的系统培训开始,我们要给你灌输一种思想,即:采用SEO的思想做品牌网站,而不单单只是做关键词排名。

这个观念,将一直贯穿我们培训计划的整个过程。请你头脑中一直带着这个疑问:如何通过SEO,做品牌网站?如何让搜索SEO十万个为什么的人越来越多,甚至比SEO这个词还多?(搞懂这个问题,你必然是未来网络营销界的精英。)

但这和目标关键词有什么关系?

假设,你想做一个卖书的网站,你当然希望不久的将来,用户要买书都来到你的网站。

你希望你的网站名字家喻户晓,但首先你需要把你的网站名字广而告之。

于是,你铺天盖地放广告,电视上、报纸上、杂志上、广播里、甚至电线杆上。为此,你花了千万级的钱。

终于,书迷们都记住了一个名字:卓越网!

必须有大量的资金,这是这种创业思路的致命伤。

现在,这样的网络创业思路带着它天生的致命伤已经成为过去。

只要你懂SEO,你可以不用大量的资金同样可以发展起一个专业卖书的网站,甚至超过亚马逊。因为你可以把你的广告免费挂在各大搜索引擎搜索结果的第一位。那个广告位上写着:买书_网上书城—后生可畏网。

目标关键词是什么?是你网站写在SERP No.1位置的核心广告词!


相关问题:

1、我们平时说,你网站要做什么词,说的就是目标关键词吧?

是的。一般在各个地方,特别是艺源科技之外的地方谈论SEO,都是谈的目标关键词的优化。

而咱们这里,特别把这样的词,给一个概念叫 目标关键词,这样是为了和另一个词,叫长尾关键词分开。

提供概念,是为了更系统解决问题,用不同的方式,做不同概念的关键词。

目标关键词有目标关键词的解决办法,长尾关键词有长尾关键词的解决办法。

2、一般说,首页我们做几个目标关键词比较合适?

我们建议做1-3个。这三个要相关,而不能无关。

比如:SEO和SEO培训、搜索引擎优化,是相关。但SEO与网赚,这样的词,其实是不相关的。

西藏旅游和西藏酒店预定,是相关的。西藏旅游和云南旅游,就不相关了。

你可以理解为,相关的关键词,目标用户是一样的。

3、我打算做很多关键词,那首页只能做1-3个关键词,还有其他的怎么办?

其他的,要选择一下,用栏目页面或内容页面来做。也就是咱们上面说的,做长尾关键词。

但一个网站没有办法,做很多都比较热的关键词。


标签: SEO优化 目标关键词是什么 目标关键词
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