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【SEO优化】长尾关键词:概念、挖掘、常见疑问
时间:2018-05-19 18:42:26
文章发布:
原创作者:夫唯
来源:互联网

先给你介绍2个概念。

1、二八原则:

在企业运营销售中,人们发现企业80%的利润来自20%的项目。简单说,就是一个企业的很多业务是不挣钱或挣不多的,挣钱的只是靠少数业务。比如,音像店,那些畅销音像品数量所在比例只占所有产品的20%,但他们的销量是全部销量的80%。

后来,这个二八法则被推而广之,说人类中20%的富人占有了80%的财富。

2、长尾理论:

首先承认二八原则的存在。但对于一些价格低以至于个人都可以生产的商品,如果商品的销售成本足够低(比如网络销售),那么那些以前看似需求极低的产品,只要有销售,都会有人买的。这些销售量不高的产品,因为其的品种量足大,所以他们所占的市场份额可以和主流产品的市场份额相比,甚至更大。

本理论指出:商业和文化的未来不在于传统需求曲线上那个代表“畅销商品”(hits)的头部,而是那条代表“冷门商品”(misses)经常为人遗忘的长尾。 

举例来说,一家大型书店通常可摆放10万本书,但亚马逊网络书店的图书销售额中,有四分之一来自排名10万以后的书籍。这些“冷门”书籍的销售比例正以高速成长,预估未来可占整个书市的一半。这意味着消费者在面对无限的选择时,真正想要的东西、和想要取得的渠道都出现了重大的变化,一套崭新的商业模式也跟着崛起。

先给你介绍2个概念。


长尾关键词

那么,长尾关键词是什么?

用一个例子来说明:

艺源科技的目标关键词是App开发,那么 App开发流程App开发公司App开发报价App开发工具  等这些词,就是长尾关键词。

于是有的同学会说,是不是长尾关键词,就是目标关键词相关的词。

与目标关键词相关的词,可以算长尾关键词,但长尾关键词的范围会更大一些。

拿艺源科技来讲,除了上面提到的一些包含App开发的词,一些没包含App开发也可能是艺源科技的长尾词,比如:IOS证书制作,安卓应用市场,用户体验。

这些词能带艺源科技带来目标用户,他们都算长尾关键词。

SEO优化的角度,

一般目标关键词是用网站的首页来优化的词;

长尾关键词是用网站的栏目页面,内容页面,或者专题页面来优化的词。

从搜索引擎的角度看发文章的时候一般要遵循四处一词,效果更好。

相关问题:

1、是否,一些网站的长尾关键词,可能是我网站的目标关键词。我网站的目标关键词,可能是其他站点的长尾关键词?

是的。某一个词,对你来讲,带来主要的目标用户,你用你网站的首页来优化。那么这词就是你的目标关键词。

而且其他网站,可能用内容页面来优化这个词,那个词可能是它网站上成千上万个长尾关键词里的一个。

2、我如何找到长尾关键词呢?

可以通过两个方式来:

A、先考虑,要发的文章是什么,然后提炼一个关键词出来,接着把这个关键词在百度上搜索下,获得百度的相关搜索。

如,我要写一篇“网站建设”的文章。我百度一下“网站建设”,可以看到:

长尾关键词

B、不知要发什么文章,通过把网站的目标关键词在百度上搜索,获得相关搜索,然后再用相关搜索获得其他的相关搜索。

然后,根据这个相关搜索的关键词,来组织文章。

3、长尾关键词是否一定要和目标关键词相关呢?

我们是建议,网站上的内容都能给你带来目标用户。也就是说,能给你带来目标用户的关键词,可以属于同一类关键词。

目标关键词和长尾关键词,可以属于同一类关键词,而不一定要从字面上的相关。

比如:“如何使用Google管理员工具”可以和“SEO”是同一类的关键词,因为目标用户都是对SEO有点关系的。

标签: SEO优化 长尾关键词
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