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【SEO优化】链接锚文本:概念、意义、百度谷歌对之的态度差异
时间:2018-05-21 17:55:24
文章发布:
原创作者:夫唯
来源:互联网

这个概念在咱们整个SEO优化里的重要性,类似与“牛顿三大定律”相对于牛顿力学体系的重要性:起到基础的作用。

如果链接锚文本在排名因素里不再重要,那么咱们的整个SEO体系都需要改写。但请放心,在你看到本文时,这个概念对排名的意义仍然是重大的。


何为链接锚文本

一个关键词带一个链接,就称为链接锚文本(也简称锚文本),例子如:链接锚文本 这样可以点击的文字,就是一个锚文本。


咱们SEO优化之初就介绍这个词汇,是因为这个概念在咱们的SEO优化体系里起到基础性作用。

可以认为,现在搜索引擎排名的核心是围绕锚文本展开。


搜索引擎需要思考的两个重大问题:

1、搜什么关键词的时候,某URL可以排名很好?(即:一个URL的关键词是什么)

2、搜索这个关键词的时候,应该哪一个URL排前面?(即:在一个关键词下,哪一个URL权重高)

都可以从“锚文本”上获得解答。


咱们在自己的网站内部,和互联网各个网站上,做大量的这样一个锚文本:西安APP开发,搜索引擎就会明白:

1、www.yysweb.com的排名,应该在搜索"西安APP开发”这个词的搜索结果上;

2、搜索"西安APP开发”这个词,www.yysweb.com 应该获得一定的排名。


下面用2个实例说明链接锚文本的重要性,以及百度和Google对待锚文本的差异;

重要性:

在Google.com英文上搜索click here,获得搜索结果:

在Google.com英文上搜索click here-什么是锚文本链接

在百度上搜索click here,获得搜索结果:

在百度上搜索click here-艺源科技

在搜索结果的前两名的页面上,并没有发现click here 这2个单词。

搜索引擎之所以把它们放在那么靠前的位置,是因为有众多的网页采用“click here”为锚文本指向给这两个页面。

以上事例,说明了搜索引擎对锚文本的重视。


百度和Google对待锚文本的差异:

百度和Google对锚文本重视程度,随着时间的推移,发生了差异性:
  1、百度看重锚文本,但并非完全以锚文本来定关键词,除了锚文本,还必须标题上尽可能出现关键词,才能获得的排名;
  2、Google完全信任锚文本,即使网页不出现那个关键词,也可以获得顶级的排名。


1.文本是不是就是友情链接?

这是一个锚文本。你光标放在左边,可以看到,文字上面有一个连接,就是锚文本。

友情链接可以采用Logo图片链接,也可以采用文字链接,采用文字链接,就是一种锚文本。


2、锚文本是不是分为站内和站外链接?

只要是采用一个文字,打上链接,都算是锚文本。站内和站外没有区分。


3、如何可以试验锚文本的厉害?

有一个同学做个简单的实验,在自己的博客和网站上,采用自己女朋友的名字“谢明利”打上链接指向到www.yysweb.com/,过段时间后,发现百度和Google上搜索“谢明利”排名里有www.yysweb.com/。从这里,我们看到了锚文本的厉害。


5、高级思维是:

定向锚文本http://www.yysweb.com/show/15-438.html

标签: SEO优化 链接锚文本
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