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      ["dir"] => string(6) "wechat"
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}
当前位置： 首页 > 售后 > 艺源智库
【小程序】小程序•小故事(6)——微信登录能力优化
时间：2018-07-26 14:29:16
文章发布：杜凯
原创作者： kero
来源： 微信开发者

我们提供了 wx.login 和 wx.getUserInfo 接口，用于获取用户的 openID 和基本信息。


推出这两个接口的初衷是希望：当用户使用小程序时，只有访问到真正需要登录的页面，才需要授权并登录。


但在实际应用中，我们发现很多开发者在打开小程序时直接弹出授权框，如果用户点击拒绝授权，无法使用小程序。



在没有任何提示和背景的情况下，直接弹框想要获得用户信息授权，用户脑子里可能会闪过几个哲学问题：


你是谁？

我在哪里？

我为什么要同意？

……


相当一部分用户下意识会点击“拒绝“授权——这样不合理的登录流程既造成了用户的困扰，还使得用户流失。


用户通过小程序可以快速获取服务，因此在访问小程序的第一个页面非常重要。


对于一个互联网产品而言，第一个页面决定了用户对这个产品的认知，用户会选择是否继续使用这个产品。


一个优秀的互联网产品，能够给用户留下一个好的第一印象，用户可以快速了解你的产品，接收到你想要传递的服务信息，从而产生相应的操作行为。


一个优秀的小程序会吸引用户在小程序里进行探索，完成你期望他们去做的事，比如会员注册、商品购买等。


试想一下如果一个品牌的商品官网，一进入要求用户登录才能查看产品信息是什么感觉呢？


因此良好的用户登录体验非常重要。


2

如何设计登录流程？


用户打开小程序时，看第一眼的时候，开发者需要专注以下两个目标：


▷ 精准快速地传达产品理念，开发者要让用户能够快速了解自己的产品和服务；


▷ 将用户流量进行转化，让用户能方便操作或者交易。


一般而言，用户打开小程序后看到的第一个页面，先不要直接弹出授权框，第一个页面可以包含以下内容：


▷ 展示你的小程序功能（如产品、服务、活动等） ，让用户清晰地知道小程序是做什么用的，这些内容可以是你的精选内容；


▷ 激发用户的探索欲，通过描述或者图片吸引用户注意力；


▷ 按照自己的产品目标，给用户提供清晰明确的下一步操作（查看详情、购买等）。


如果某些特殊小程序在使用前一定需要用户登录，或者已经进行到需要用户登录的操作时，可以将 button 组件（其中 open-type 属性指定为 getUserInfo）放置到页面中，页面上可以大致说明以下要点：


为什么需要我授权？

需要我什么信息？

授权后我得到什么好处呢？


接下来在页面上放置一个明显的登录按钮， 建议这个页面上不要有额外的点击区域，以免分散用户注意力，让用户专注于登录这件事情。


3

简单的开发建议


1

当用户打开小程序时访问第一个页面时，先通过 wx.login，获取用户 openID 。这时无需弹框授权，开发者拿到 openID 可以建立自身的帐号 ID。


2

在第一步中，拿到 openID 后，判断是新用户还是老用户。如果是老用户，可以直接登录；如果是新用户，可先在小程序首页展示你的信息服务，让用户对这个小程序有大概的了解，再引导用户进行下一步的操作。


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