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当前位置: 首页 > 售后 > 艺源智库
【网站优化】Google分析和百度统计
时间:2018-08-14 16:20:20
文章发布:系统管理员
原创作者:夫唯
来源:互联网

Google分析,即Google网站流量统计,SEO基础指南有详细功能介绍

我为什么这么重视Google分析,多次向大家推荐呢?


毫无疑问,当Google Analytics 宣布免费提供网站浏览情况分析服务时,对WebSideStory公司简直是一场噩梦。

用美国分析师的话讲:“当你某天早上醒来,忽然发现你所出售的东西人家在免费提供,而且产品甚至超过你……那么后果可想而知。”

这件事,一直让我记忆犹新,在我从事SEO的过程中,脑海中时时在思索这件事情背后的玄机:

1、Google 那么坏干啥?人家在热卖的业务,你免费提供?你又没得到什么。

2、Google 想让站长更喜欢他?没必要吧?他对网页来者不拒,已经够得民心了。

现在我明白了,整整思考了一年,我终于明白了。

Google Analytics  是Google派到你网站后台的“顶级密探”。

从外表是无法准确判断你一个网站到底如何的,但还有什么比跟踪你网站用户的使用情况更清楚展示你网站的“用户亲和度”的吗?

现在我们明白了,要让Google信服和信任,首先要让 Google Analytics  满意。

那么,摆在我们面前的是这么一个问题,大家都很容易想到的问题:

使用google分析,方便让google知道我们网站对用户的粘性,那么如果我们网站对用户粘性很小,pv很低,还推荐使用吗?

在这里,我们想到了这么一个可能:如果google通过分析发现某一个网站对行业内的用户粘性很好,pv远远超过同行,则会给这个网站增加权重,而如果某网站的pv低于同行,则不会因此被降低权重。总之,特别推荐优秀的网站使用google统计,以获得因此被加分的可能。

Google统计的内容和使用,与我们常用的统计工具类似,这里不做详细介绍具体操作。开通方式,在google.com 上搜索google分析。

当我们想到google分析的目的是为了更好了解网站内情时,我们自然而然想到,那百度是否也会推出一个百度分析或百度统计?

果然,在2010年初,百度也推出了百度统计,并陆续向所有站长开放。


1、为了更好理解所收录的网站;

2、为了获得众多网站流量的来源和互联网流量趋势;

其中,第一条对我们SEO工作者密切相关,所以,优秀的网站,如果希望获得百度的额外加分,请使用百度统计吧。(但pv低的网站,如果使用百度统计,也不会因为被减分)


相关疑问:

1、如果我的网站用了google分析,同时也用百度统计,可以吗?

可以的。同时多个统计工具,是没问题的。


2、当用多个统计工具时,发现数据不一样,那以哪一个为准?

到底哪一个精确,我们暂时也不清楚。但百度和google应该都是可以信任的统计。


3、做站群,我可以用同一个统计工具吗?

因为做站群一般pv都不会很高,所以建议干脆不要用这两个搜索引擎的统计工具。

如果要用,尽量不要一个账号里统计多个网站,因为这样会被发现你的网站群。

标签: Google分析 百度统计
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