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}
当前位置： 首页 > 售后 > 艺源智库
【网站优化】一句话次导航
时间：2018-08-17 10:27:58
文章发布：系统管理员
原创作者：夫唯
来源：互联网

很多时候：

1、咱们网站的主导航被“首页”“关于我们”“联系我们”等占着。比如：企业站、商城站、Blog等。

那是为了用户使用方便，那么重要的位置，只好让给这些不重要的“锚文本”。

2、有一些站的主导航被栏目或分类页面占着。比如：CMS系统等。被栏目或分类页面占着，那这个位置并没有浪费。

可记得咱们说过，首页可以做3-5个目标关键词，栏目页面可以做1-3个关键词。

但往往首页上的几个关键词，还有栏目上的关键词无法都放到导航上，甚至可能导航上的词和要做的关键词还不一样。

一般情况下，我们在主导航上链接给首页的锚文本，是写 “首页” 两个字，而不是首页要做的目标关键词。

这样，就需要我们通过其他的方式来给首页做带着目标词的锚文本。

一个比较简单明了的方式是，在网站的页脚，用首页的目标关键词打上锚文本指向给首页。这个方式，我们叫做次导航。

如这个网站：www.yysweb.com

从首页标题，<title>西安微信|app|小程序开发,西安网站建设-西安艺源科技有限公司</title> 可以看到，其要做的关键词是：网站建设 和 网站优化。

但主导航上，链接给首页的关键词是 首页，

所以，为给首页加强目标关键词的锚文本，就可以在网站页脚，添加一个次导航。

如本站页脚内容：

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从以上这段次导航，我们看到，他除了用首页的目标词来给首页做锚文本外，还有一些关键词是链接给内页。

也是属于次导航的功效之一，有一些内页承载着重要的长尾词，但没机会在主导航位置给他锚文本，就可以安排在次导航上。

我们还看到，这位站长做的这个次导航，不是简单的把一些锚文本罗列出来，而是精心写了一句话，这句话里包含了几个锚文本。

那么这样的方式，就叫做“一句话次导航”。这样做，能起到次导航的作用，同时能避免被搜索引擎认为过度优化。

如果想做次导航，但没认真写一句话，则关键词放页脚时尽量不要超过3个，而且尽量仅链接给首页，不链接给内页。

如：jxzyx.com  这个网站的页脚，有三个关键词，分别锚文本给了首页。这是次导航，而非一句话次导航。但因为关键词不多，这样也算安全。

【网站优化】一句话次导航-【艺源科技】


相关问题：

1、次导航锚文本里，我可以做几个词？

答：没有一句话次导航的情况下，上限写3个。如果认真写了一句话次导航，则里面可以包含5-8个。不要超过10个。


2、如果主导航上有了某个关键词，我需要在次导航上再做吗？

答：如果某个栏目的关键词，在主导航上有了，那次导航就可以不用做了。


3、如果在次导航里做了某个关键词，我是否还需要在内容里给首页加锚文本呢？

答：是的。除了次导航，内容里给首页加锚文本，效果更好。但一般次导航做了某一个目标词，内容里就做其他的目标词。


4、次导航，是不是就是页脚的导航？

答：可以这么认为的。也有一些同学进行了创新，放在网站的页眉部分。那也是可以的。


5、次导航里链接给首页的次数，是否有限制？

答：建议上限三次。为了安全起见。

小程序开发
标签： 什么是一句话次导航 一句话次导航 网站优化
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