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}
				
当前位置: 首页 > 售后 > 艺源智库
【网站优化】一句话次导航
时间:2018-08-17 10:27:58
文章发布:系统管理员
原创作者:夫唯
来源:互联网

很多时候:

1、咱们网站的主导航被“首页”“关于我们”“联系我们”等占着。比如:企业站、商城站、Blog等。

那是为了用户使用方便,那么重要的位置,只好让给这些不重要的“锚文本”。

2、有一些站的主导航被栏目或分类页面占着。比如:CMS系统等。被栏目或分类页面占着,那这个位置并没有浪费。

可记得咱们说过,首页可以做3-5个目标关键词,栏目页面可以做1-3个关键词。

但往往首页上的几个关键词,还有栏目上的关键词无法都放到导航上,甚至可能导航上的词和要做的关键词还不一样。

一般情况下,我们在主导航上链接给首页的锚文本,是写 “首页” 两个字,而不是首页要做的目标关键词。

这样,就需要我们通过其他的方式来给首页做带着目标词的锚文本。

一个比较简单明了的方式是,在网站的页脚,用首页的目标关键词打上锚文本指向给首页。这个方式,我们叫做次导航

如这个网站:www.yysweb.com

从首页标题,<title>西安微信|app|小程序开发,西安网站建设-西安艺源科技有限公司</title> 可以看到,其要做的关键词是:网站建设网站优化

但主导航上,链接给首页的关键词是 首页,

所以,为给首页加强目标关键词的锚文本,就可以在网站页脚,添加一个次导航。

如本站页脚内容:

艺源为您提供专业的网站建设,网站开发,App开发,微信开发微信小程序开发,网站优化等互联网+解决方案。

从以上这段次导航,我们看到,他除了用首页的目标词来给首页做锚文本外,还有一些关键词是链接给内页。

也是属于次导航的功效之一,有一些内页承载着重要的长尾词,但没机会在主导航位置给他锚文本,就可以安排在次导航上。

我们还看到,这位站长做的这个次导航,不是简单的把一些锚文本罗列出来,而是精心写了一句话,这句话里包含了几个锚文本。

那么这样的方式,就叫做“一句话次导航”。这样做,能起到次导航的作用,同时能避免被搜索引擎认为过度优化。

如果想做次导航,但没认真写一句话,则关键词放页脚时尽量不要超过3个,而且尽量仅链接给首页,不链接给内页。

如:jxzyx.com  这个网站的页脚,有三个关键词,分别锚文本给了首页。这是次导航,而非一句话次导航。但因为关键词不多,这样也算安全。

【网站优化】一句话次导航-【艺源科技】


相关问题:

1、次导航锚文本里,我可以做几个词?

答:没有一句话次导航的情况下,上限写3个。如果认真写了一句话次导航,则里面可以包含5-8个。不要超过10个。


2、如果主导航上有了某个关键词,我需要在次导航上再做吗?

答:如果某个栏目的关键词,在主导航上有了,那次导航就可以不用做了。


3、如果在次导航里做了某个关键词,我是否还需要在内容里给首页加锚文本呢?

答:是的。除了次导航,内容里给首页加锚文本,效果更好。但一般次导航做了某一个目标词,内容里就做其他的目标词。


4、次导航,是不是就是页脚的导航?

答:可以这么认为的。也有一些同学进行了创新,放在网站的页眉部分。那也是可以的。


5、次导航里链接给首页的次数,是否有限制?

答:建议上限三次。为了安全起见。

标签: 什么是一句话次导航 一句话次导航 网站优化
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