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}
当前位置： 首页 > 售后 > 艺源智库
【网站优化】什么是关键词影响力？
时间：2018-08-21 12:15:22
文章发布：系统管理员
原创作者：未知
来源：百度搜索学院

什么是关键词影响力？ （暂时在移动端上线）

关键词影响力，是百度站长平台针对站点对于关键词数据分析的需求，推出的全新概念。

站点关键词影响力：在具体关键词下，站点获得的收益对应的关键词影响力；

关键词影响力：在具体关键词下，获得收益站点影响力；

整体关键词影响力：在具体关键词下，百度为全部站点带来的全部收益产生的影响力总值；

关键词影响力算法复杂，涵盖该关键词下百度搜索可以为站点带来的全部收益指标，包括：排名、百度搜索流量、展现量等。

关键词影响力三个数值如何分析？ 

通过查看自身站点关键词影响力、关键词影响力和全盘关键词影响力，可以得到自身站点与行业标杆之间的差距，自身站点在具体关键词下的全盘占比，自身站点对具体关键词的优化上升空间及优化性价比。

对站长SEO工作的收益和效果进行量化，对上升空间、行业差距，全盘情况及变化趋势等信息一目了然。

搜索关键词工具里出现的展现量、导流量、点击率、排名都是什么？

展现量：搜索用户在百度搜索引擎查询某关键词时，看到您网站的次数；

导流量：仅统计从百度搜索结果页点击进入您网站的次数；

点击率：导流量和展现量的比值，在一定程度上表征了网站的优化空间，点击率越小，网站的优化空间越大；

排名：在热门关键词和热门页面列表中给出的排名是平均排名，表征在相应时间段内，搜索用户在查询某关键词时，落地页在百度搜索结果页的平均排名，是统计数据。

热门关键词和热门页面分别指什么？

热门关键词：用户在百度搜索引擎中进行查询时，您网站获得流量（点击量）较多的关键词。工具可以提供5W个关键词，默认按点击量降序排序。您可以通过热门关键词，查看用户通过相应的关键词访问了哪些页面。    

热门页面：用户在百度搜索引擎中进行查询时，您网站中获得流量（点击量）较多的URL。工具可以提供5W个热门页面，默认按点击量降序排序。您可以通过热门页面，查看到达相应页面的关键词。  

使用搜索关键词工具能给您带来什么？

搜索关键词工具不仅能够提供网站天级、周级及月度展现量、点击量数据，还能够提供站点的热门关键词在百度搜索结果中的展现及点击量数据，及网站热门关键词在今天（有大约5小时的数据延迟）、昨天、近7天、近30天、30天内自定义时间段等不同时间维度的展现量及点击量数据，可展现5W条关键词数据。工具旨在全面帮助站长了解网站在百度搜索引擎中的表现，决定页面及网站的优化方向，为网站运营决策提供分析依据。

小程序开发
标签： 网站优化 什么是关键词影响力
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