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【营销】营销性网站是否可以套用“魔板”?
时间:2018-09-03 15:14:29
文章发布:杜凯
原创作者:佚名
来源:未知

网络营销对于企业的发展是有目共睹,现如今不仅企业规模大小,都做起了营销型网站,想通过制作一个优秀的网站,展示企业形象,寻找更多客户。营销思维决定了企业对于网站建设的决策,很多企业缺乏对此深入的了解,不知道网络营销竞争激烈程度,以为随便一个网站就是营销型网站,就能满足网络营销需求,于是乎,选择了几千块的模板网站,这样肯定是不行的,为什么说营销型网站用模板网站制作不行

 

1、模板网站不具备独一性。搜索引擎除了对网站内容要求高原创性、高质量性,对于网站本身的架构,也是要求原创,如果是模板,你企业在使用的同时,别的企业也在使用,这种不具有独一性,搜索引擎是不会喜欢这样的网站,自然也不会给与高的权重与优质的排名。

 

2、模板网站缺乏营销力,转化率非常低。既然是模板网站,那自然是千篇一律,整个界面都是简单的介绍下企业,上传一些产品图片,其他的内容就没有,消费者想看的内容却看不到,没有做到让用户喜欢你网站,更没有让用户眼前一亮,自然询盘转化会变差。

 

3、模板网站存在严重的安全性。模板网站的网站相关资料,都是公用一个服务器,公用一套网站程序,一切的一切都是公用,只要有网站被黑,其他的网站就难以幸免,当你网站出现危险提示,你的用户看到会是什么想法。

 

4、对于企业来说,从此被绑定在这家建站公司,这种模板网站制作,类似阿里巴巴开店铺一样,购买一个账号,自己装修界面,模板后台什么都有,直接拼装,这种是没有源代码,且一定要使用这家建站公司的服务器,每年还需要高额的续费,所有的一切都把握在这家建站公司。

 

总结,营销型网站用模板网站制作好吗?通过分享的以上四点,相信很多企业心理有了选择,制作营销型网站,不是为了好看,而是为了更好的满足网络营销需求,满足企业目标客户需求,在整个的网络营销体系中,也只有营销型网站才能承接更多客户,千万不要想着省做网站的钱,这样很容易,被忽悠,做了模板网站,这将会导致企业网络营销无法开展,所以企业既然想把网络营销做好,那就请找家专业靠谱的网站建设公司,量身定制一个数企业自己的营销型网站。

 

标签: 模板网站 营销
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