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【网站建设】旅游网站建设包含哪些内容?
时间:2018-09-05 14:19:59
文章发布:杜凯
原创作者:未知
来源:未知

  随着网络营销的发展与普及,任何一个行业的企业,都无法置身事外,包括旅游公司,这是一种发展潮流,加上生活水平的改善,越来越多的人喜欢旅游,并且旅游市场继续保持高速增长,除了市场环境的变化,还有就是消费者,现在的消费者获取信息,都喜欢在互联网上查询,对于旅游公司来说,要抓取机会,顺势而变,建立属于自己行业的旅游网站,那么旅游网站建设怎么做呢?

  一、旅游公司面临的现状

  1、市场的变化。随着生活水平的提升,经济条件的改善,越来越多的人喜欢旅游,传统的旅行方式,远远不满足现在消费者的需求,整个旅游市场更趋向于个性化、多元化、散客化以及年轻化。

  2、旅游新模式的出现。面对市场需求不断的提升,旅游公司也是不断增加,为了更好的吸引消费者,想尽办法吸引客户,满足不同客户的旅游要求,根据市场需求制定不同套餐,比如:几天游、各类主题游、吃住模式等。

  3、新的营销方式不断涌现。现在是互联网社会,信息传播的很快,更新的更快,对于旅游公司来说,要抓住这些新的营销渠道,来宣传企业,挖掘更多的客户,必须:搜索引擎竞价推广、自媒体推广、博客推广、百度推广等。

  4、新的营销工具。随着移动端互联网的快速发展,以及智能手机的普及,现在消费者的习惯,又发生了变化,现在移动端网站网民达7个多亿,并且还会陆续上升,对于旅游企业来说,重视的不仅是PC端网站建设,还应该重视移动端网站建设,实现营销。

  二、旅游公司网站需求分析

  1、建设互联网品牌。大家都知道,在如今竞争激烈的市场中,品牌知名度,是有多么的重要,对于旅行公司来说,必须重视品牌建设,提高旅游公司在行业中的知名度,利于提高消费者对企业的信赖度,提高成交转化。

  2、帮助消费者解决旅游问题。对于游客来说,重要的是玩的爽,怎么玩开心?那游玩的景点、吃、住、行、路线、费用等解决方案非常重要,旅游公司在网站建设这方面,突出优势,帮助消费者把这些问题给解决。

  3、获得更多精准游客。对于传统的旅行社来说,主要是以电话为主,这种方式,已经不适合了,这种电话方式,让消费者很反感,品牌知名度低的旅游公司,根本不会去选择,如果是从网站游客,主动了解的就不一样,这种信赖感更强,所以对于旅游公司来说,要重视互联网各种渠道推广,不管用户在哪里,搜索什么类型的相关关键词,都能看到自己的旅游网站,这样还怕没客户?

  三、旅游公司网站建设需求

  1、旅游网站整站策划,旅游网站展示的内容是非常多,需要考虑景点、线路、交通出行、旅游动态、户外扩展等,资讯信息要全,网站结构要简单,后台管理要方便,用户体验要好。

  2、网站界面设计一定要清晰,让内容多而不乱,用户浏览起来心情舒畅,非常想旅游冲动,要注意网站整体风格,每一个栏目细节设计,以及不同地域的不同特色风格体现。

  3、旅游线路介绍一定要非常详细,除了基本的文字介绍外,还需要结合景点图片,旅游景点,每天行程做详细介绍,毕竟用户的目的,还是解决自己旅游的问题,想对旅游地有个深入的了解。

  4、用户管理。用户是网站生存的基础,网站需要满足为不同客户设置不同管理策略的要求,能够添加积分和等级来促进会员活跃,完善列表和分类提高供应商和分销商的管理效率。

  5、内容管理。网站有留得住游客的精彩内容,包括丰富的内容和软文营销功能,旅游见闻互动分享等。

  四、旅游公司网站功能模块

  1、线路预订功能。线路预定功能模块提供给旅行社进行线路产品的发布、管理销售,并且提供给前台的会员在网站上进行线路产品的预定。以实现商家把传统的线下线路产品销售转移到线上来,拓展更多的销售方式与销售渠道,建立新的盈利增长点。

  2、酒店预订功能。酒店预定功能模块提供给平台管理员进行酒店产品的发布、管理、销售,并提供给前台会员进行酒店产品预定。酒店销售通过商家独立搭建的线上销售平台进行销售,便于提升商家品牌形象,也利于品牌推广。

  3、门票预订功能。游客通过旅行社搭建的电商平台,可以查看、筛选和搜索相关门票产品,在线上预定门票产品。以便改善传统门票销售方式,通过线上自动销售门票,有效的节省人工售卖和人工服务成本。

  4、会员管理功能。会员管理主要的优点是为企业培养众多忠实的顾客,建立起一个长期稳定的市场,提高企业的竞争力。会员管理还能够促进企业与顾客双向交流,顾客成为会员后,通常能定期收到旅行社有关新产品的信息并了解产品信息和网站动态,有针对性地选购商品。

  5、文章攻略功能。旅行社针对旅游景点、线路、目的地等一些特别景点进行的文字介绍,传递旅游信息、出游经验等信息给网站访客,通过内容进行营销推广,利用文章攻略功能进行SEO营销推广,在线上扩展客户,促进网站销量。

  6、私人订制功能。在普通旅游产品中没有找到合适产品的游客,可通过私人定制的方式让旅行社为其打造专属于自己的旅行计划。此种旅行计划完全个性化,路线景点随心安排,同时旅行中的吃住行由商家全程服务设计安排,省心又省力。

  7、在线支付功能。为了能够同步实现预定与支付的实时性,对于支付方式而言,系统自带各种支付接口包括:网银、支付宝、微信等。

  8、签证服务功能。世界旅游市场的不断壮大,旅游签证会变得更加普遍和便利,为了方便游客,旅游网站管理系统的签证服务是必不可少的,①可以提高旅行社的知名度,②可以为游客提供好的服务。

  总结,旅游网站建设方案要求还是很高,需要考虑很多方面,比如网站的界面设计、用户体验、搜索引擎优化、营销力、网站功能开发、网站后台操作、内容维护、网站运营推广等方面,制作起来非常的复杂,按照这个方案设计制作,旅游公司网站只会优秀,不会差。 

标签: 旅游网站建设
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