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【网站建设】企业品牌建设,你需要知道四点
时间:2018-09-07 14:24:37
文章发布:杜凯
原创作者:未知
来源:未知

  一、企业品牌网站是否有单独策划。

  不管什么类型的网站,只要您想网站发挥作用,宣传品牌,销售产品,那就得重视营销策划,做策划也是为了更好的吸引用户,结合企业的目标客户,企业优势与行业特色,核心产品及其卖点,企业的品牌形象,完善的售后服务,把用户想要看的内容向用户展示出来,这样才能帮助网站提高询盘,全方位的宣传企业品牌。

  二、了解企业品牌网站的制作流程。

  一个优秀的网站建设公司,必定有一套完善的品牌网站制作流程,通过流程可以看到建站公司的制作效率,团队实力以及网站的制作效果,市面很多建站公司,制作流程简单,制作团队基本都是1-2个人,网站制作也不需要企业参与,别说前期会有策划方案,企业参与网站制作的权利也没有,那这样制作出来的网站,很难启到帮助企业解决网络营销问题。

  三、品牌网站建设的收费要清楚。

  每一家建站公司都有自己的收费标准,在这竞争激烈的市场中,很多建站公司为了吸引企业,做价格营销,以低价吸引企业关注,以低价格签订合同,只要合同签订付了款,后面就任由企业宰割,很多建站公司玩文字游戏,网站制作过程中不让企业参与,有的也会让企业参与,参与过程中,企业给予的建议不一定会采纳,采纳了更改了,增加了某类的功能,那就涉及到收费,很多的隐形消费,所以这一点企业一定要清楚,是一次性费用,还是会其他的收费,合同里面一定要写清楚。

  四、品牌网站后台是否独立开发。

  随着互联网的普及以及技术的升级,互联网黑客越来越多,稍微不注意就网站就被挂码,很多企业网站因为采用的模板后台系统、开源系统,结果导致网站频频被挂码,开源程序、模板程序漏洞多,安全系数低,也不符合网站优化需求,所以企业在合作之前,一定要清楚建站公司的后台程序,是否开源,不开源的封闭式更好,安全系数高很多,并且是根据搜索引擎优化规则定制,用户体验更好,利于提升关键词排名。

  总之,企业做品牌网站建设选择建站公司很重要,千万不要但看价格,一定要多方面、多维度的去了解建站公司背后的实力,品牌网站不像普通网站那么简单,如果随便选择一家建站公司,直接为你套个模板,这样的网站对于企业的影响得有多大,所以要重视品牌网站建设公司的选择,重视企业品牌网站的质量,这样才能完美的塑造企业的品牌形象及知名度。


标签: 企业品牌建设
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