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当前位置: 首页 > 售后 > 艺源智库
【方案】生鲜行业电商解决方案
时间:2018-09-17 18:36:36
文章发布:杜凯
原创作者:未知
来源:中企动力

一、 背景

2005年至今,国内生鲜电商市场经过了发展、落寞、转型、壮大阶段。目前国内生鲜电商市场发展活跃,生鲜电商巨大的商机受到各方重视,但企业面临的冷链配送及储存、产品渠道、用户体验等问题,仍然是生鲜行业巨大挑战。由于生鲜市场的交易额巨大且市场渗透率低,各方对生鲜电商市场的争夺日渐激烈。

开展生鲜电商的关键点:

1、区域经营作为切入点,以某一个城市为中心,开展营销推广和配送服务,积累经验后,逐步向周边辐射。生鲜电商模式比较重,一开始不易铺得太大。

2、支持多平台多渠道购物,提升购物体验和服务品质。

3、结合社区店开展配送服务,社区店作为后面一公里配送服务的节点,达到聚集订单和线下宣传的作用,可以降低配送成本,提升配送效率。

二、 方案价值

1.营销,构建全渠道购物平台

提供PC商城、安卓APP、苹果APP、微信商城等多购物平台;

 

支持团购平台,客户在各大团购网站购买的团购商品或者商城的购物卡,可凭收到的兑换凭证,到网上商城使用,可以有效的提升商城流量;

支持社会化营销,会员可以一键分享商品到主流的社交媒体;

 

2. 线上线下协同(O2O)

连锁经营,支持线上购买,就近配送或顾客上门自提(社区自营店或联营店);

支持自有物流;配送员管理,订单分配到具体配送员,方便绩效考核和精细管理;对账功能,方便核对配送员已收货款。

 

支持线下售卡,线上订购;很多公司过节会发一些礼品卡,zshops支持客户将礼品卡中的钱充值到会员预存款中在商城购买商品。

 

开放接口;Zshops可提供标准的API接口(包括商品、订单、会员等),集成线下的ERP系统和会员管理系统。


3. 会员精细化经营

丰富的会员策略;支持会员价格,会员折扣,会员预存款,会员自动升降级。

会员精准营销;Zshops提供多维度、全方位的会员营销政策,让商家能够很方便的在合适的时间对不同等级或分组的会员用微信、邮件、短信等方式经营自己的客户,提高客户的忠诚度和重复购买率。

4. 支持多样化的促销方式


5. 智能化决策分析

 

标签: 生鲜行业 解决方案
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