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当前位置: 首页 > 售后 > 艺源智库
2018年下半年小程序发展趋势
时间:2018-12-27 10:55:09
文章发布:李阳
原创作者:未知
来源:互联网

经过一年五个月的发展,微信小程序在跌宕起伏之后,终于成为整个互联网行业认同的风口。在这期间,我们曾对小程序有很多猜想:


而随着小程序一步步发展,我们的猜想也一步步得到验证。


那么在2018年下半年,小程序又有哪些趋势值得关注和思考呢?


1.小程序的颠覆和重构拉开帷幕


当微信坐拥10亿用户连接起所有人,当微信可以解决我们的工作、社交、娱乐、购物等多种需求之后,微信就成了现实生活的一种镜像,这也是“微信互联网”一词走红的根本原因。


一方面,扎根于微信的小程序具备任何App都没有的天然优势:极低的用户获取成本和极快的用户获取速度。上线30天用户过百万这种新闻在小程序领域已经屡见不鲜。另一方面,微信完善的基础设施和小程序较低的开发成本,大大降低了创业的试错成本。


2018年下半年小程序发展趋势-艺源科技


两方面相加,我们在2018下半年很有可能会看到,小程序的开发者开始冲击已有的商业玩家的地盘,在用户的转移过程中完成对大量行业的颠覆和重构。


公众号是微信这个操作系统在内容分发上的实现,而小程序要分发的是覆盖生活方方面面的服务。公号引发的内容创业浪潮已经让成千上万人获得了巨额财富,小程序创业又将引发何种惊人的变革?非常值得期待。


2.小程序留存率偏低问题将得以解决


一直以来,困扰小程序开发者的一个难题就是留存率的偏低。原因来自两方面:


留存太低将极大影响小程序的可持续发展,这一点官方也看在眼里。不久之前在微信的一次小范围会议上,官方释放了一个很明确的信号:将通过功能更新,提升小程序的用户唤醒能力。这意味着,沉睡中的用户可能被二次唤醒,开发者有更多机会将用户从“游客”变成粉丝。


3.小程序的用户习惯养成,用户时长快速增长


不少小程序开发者都是在微信新增顶部下拉小程序入口之后入局的,小程序的用户教育问题得到有效解决,数亿人从没听说过到每天玩几局小游戏仅仅在几周之间。


随着用户习惯的养成,小程序使用频次和平均用户时长上升是必然趋势。而在互联网的战场上,用户时长的增长就意味着巨大的机会。


4.去中心化的小程序电商会大爆发


电商进入电商3.0时代,是以人为中心,基于体验和分享的去中心化的社交电商,社交电商将借助小程序实现大爆发。


电商小程序因为具备顺畅的变现路径,备受热捧。特别是像拼团、砍价、分佣等社交电商模式的成熟,必定会让更多商家在该领域进行布局和发力。过去大家摸不透的小程序也将会变得越来越透明化和接地气,成为商家人手必备的营销工具之一。


5.游戏类小程序成为掘金新方向,商业价值凸显


微信会话分享已经成为小程序场景的第一入口,而游戏本身就具备了天然的分享属性,引入游戏将极大丰富小程序的生态,而游戏的吸金能力众所周知。


随着小游戏对第三方开发者的开放,短短两三个月已经呈现万马奔腾的火爆场面。在用户和吸金上表现抢眼。


6.内容自媒体与小程序的结合将加速变现速度


过去公众号解决的是内容的生产、内容的发布、内容的阅读,而小程序除了解决内容的生产、发布、阅读外,还将建立信息在群里人与人的互动关系,人与人之间的关系、信息与人的关系。公众号与小程序的双向打通,将会有效帮助内容自媒体加速实现商业化。譬如咪蒙等大V近期已上线了自己的电商小程序,从内容变现转型电商变现,这也是今年下半年小程序的一大发展趋势。

小程序开发
标签: 小程序
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