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当前位置： 首页 > 售后 > 艺源智库
2018年下半年小程序发展趋势
时间：2018-12-27 10:55:09
文章发布：李阳
原创作者：未知
来源：互联网

经过一年五个月的发展，微信小程序在跌宕起伏之后，终于成为整个互联网行业认同的风口。在这期间，我们曾对小程序有很多猜想：


而随着小程序一步步发展，我们的猜想也一步步得到验证。


那么在2018年下半年，小程序又有哪些趋势值得关注和思考呢？


1.小程序的颠覆和重构拉开帷幕


当微信坐拥10亿用户连接起所有人，当微信可以解决我们的工作、社交、娱乐、购物等多种需求之后，微信就成了现实生活的一种镜像，这也是“微信互联网”一词走红的根本原因。


一方面，扎根于微信的小程序具备任何App都没有的天然优势：极低的用户获取成本和极快的用户获取速度。上线30天用户过百万这种新闻在小程序领域已经屡见不鲜。另一方面，微信完善的基础设施和小程序较低的开发成本，大大降低了创业的试错成本。


2018年下半年小程序发展趋势-艺源科技


两方面相加，我们在2018下半年很有可能会看到，小程序的开发者开始冲击已有的商业玩家的地盘，在用户的转移过程中完成对大量行业的颠覆和重构。


公众号是微信这个操作系统在内容分发上的实现，而小程序要分发的是覆盖生活方方面面的服务。公号引发的内容创业浪潮已经让成千上万人获得了巨额财富，小程序创业又将引发何种惊人的变革？非常值得期待。


2.小程序留存率偏低问题将得以解决


一直以来，困扰小程序开发者的一个难题就是留存率的偏低。原因来自两方面：


留存太低将极大影响小程序的可持续发展，这一点官方也看在眼里。不久之前在微信的一次小范围会议上，官方释放了一个很明确的信号：将通过功能更新，提升小程序的用户唤醒能力。这意味着，沉睡中的用户可能被二次唤醒，开发者有更多机会将用户从“游客”变成粉丝。


3.小程序的用户习惯养成，用户时长快速增长


不少小程序开发者都是在微信新增顶部下拉小程序入口之后入局的，小程序的用户教育问题得到有效解决，数亿人从没听说过到每天玩几局小游戏仅仅在几周之间。


随着用户习惯的养成，小程序使用频次和平均用户时长上升是必然趋势。而在互联网的战场上，用户时长的增长就意味着巨大的机会。


4.去中心化的小程序电商会大爆发


电商进入电商3.0时代，是以人为中心，基于体验和分享的去中心化的社交电商，社交电商将借助小程序实现大爆发。


电商小程序因为具备顺畅的变现路径，备受热捧。特别是像拼团、砍价、分佣等社交电商模式的成熟，必定会让更多商家在该领域进行布局和发力。过去大家摸不透的小程序也将会变得越来越透明化和接地气，成为商家人手必备的营销工具之一。


5.游戏类小程序成为掘金新方向，商业价值凸显


微信会话分享已经成为小程序场景的第一入口，而游戏本身就具备了天然的分享属性，引入游戏将极大丰富小程序的生态，而游戏的吸金能力众所周知。


随着小游戏对第三方开发者的开放，短短两三个月已经呈现万马奔腾的火爆场面。在用户和吸金上表现抢眼。


6.内容自媒体与小程序的结合将加速变现速度


过去公众号解决的是内容的生产、内容的发布、内容的阅读，而小程序除了解决内容的生产、发布、阅读外，还将建立信息在群里人与人的互动关系，人与人之间的关系、信息与人的关系。公众号与小程序的双向打通，将会有效帮助内容自媒体加速实现商业化。譬如咪蒙等大V近期已上线了自己的电商小程序，从内容变现转型电商变现，这也是今年下半年小程序的一大发展趋势。

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