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}
				
当前位置: 首页 > 售后 > 艺源智库
张小龙告诉你:企业为什么必须开发自己的小程序?
时间:2019-01-02 16:39:26
文章发布:李阳
原创作者:未知
来源:互联网

任何产品都只是一个工具,对工具来说,好的工具就是应该高效率的完成用户的目的,然后尽快的离开。——张小龙


相对APP,可以实现同样的功能,满足企业需求,且开发成本和运营推广成本更低的情况下,为什么不选择开发微信小程序呢?


相对APP,小程序的开发成本更低


张小龙告诉你:企业为什么必须开发自己的小程序?-艺源科技


小程序是跨平台的,它是基于微信环境存在的类似原生app用户体验的产品。所需的开发人员比原生app更少。


微信小程序的开发周期更短,小程序开发周期一般为1~3个月,而APP开发周期为3~6个月,周期更短,成本则更低。


微信对外开放了小程序的技术开发,这意味着所有具有开发资质的企业或个人均可以开发小程序,如果没有开发经验也可以委托像双创服务示范基地这样的专业团队进行开发,自己只需要做好后期运营即可。


相对APP,小程序的升级维护更简单


为了方便开发者及时了解已发布小程序出现的异常,公众平台小程序运维中心新增的“性能监控模块”可以帮助开发者轻松监控小程序的接口状态,以便于开发者及时解决小程序出现的问题。


无论一个微信小程序功能多复杂,但对用户来说很轻,用户通过简单的文字、图片、语音等就可以进行无缝沟通。同时,小程序的功能升级全部在后台即可完成。


相对APP,小程序的获客成本更低


无论是微信小程序还是APP,后期的推广宣传决定了获客率,大多数用户通过下载量或者用户好评、广告等来评判是否值得下载一个APP,而这些数据都需要长期积累,广告则需要大量资金投入,后期效果更是无法把控。


作为微信的产物,小程序本身距离微信将近10亿的活跃流量一步之遥,腾讯官方明显已经做出了支持姿态,接下来就看商家和企业如何利用,除此之外,微信小程序庞大的入口量也大大的降低了其获客成本。


相对APP,小程序的留存率更高


即用即走,无需下载作为小程序的一大亮点,不仅在低频应用上占尽优势,也大大提高了小程序社交分享的转化率。拥有智能手机的用户几乎每天都要接触微信,接触微信就意味着接触小程序。

 

另外,每个人的手机内存都是有限的,当内存不足时,低频APP顺势被删除,但微信在99%用户的手机上使用频率都很高,作为微信里的小程序,只要不放弃就一定会有机会。


与其说微信小程序是微信电商化转变的一大关键,不如说小程序是移动互联网生态下,创业者及初创企业的一个机会,如何成功搭上小程序这趟快船,将企业发展的更强更大,才是当前企业家及创业者需要思考的问题。


小程序开发
标签: 微信小程序
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