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}
				
当前位置: 首页 > 售后 > 艺源智库
如何把小程序的优势应用到你的行业?
时间:2019-01-03 10:53:24
文章发布:李阳
原创作者:未知
来源:互联网

我们今天来思考一下,小程序有什么优势?适不适合你的行业。


首先我们看看目前使用小程序的三种类型:场景应用,工具类,生活服务类。


1.场景应用


代表作有:i麦当劳,肯德基+。该小程序利用积分、卡券功能,把线上和线下深入融合的场景类型,提高用户的黏度。


如何把小程序的优势应用到你的行业?-艺源科技


2.工具类


小程序从一开始的“姨妈查询工具”到今天,小工具类的小程序可算是被开发的类型之一。


比较流行的工具类有减肥工具,闹钟工具,笔记工具等等。想想以前使用一种小工具就要安装一次APP,感觉非常不实际。但现在微信有了小程序,可以一次过把这些小工具放入小程序即可。


3.生活服务类


美团外卖+,大众点评,摩拜单车等纷纷开发自己的小程序。打开小程序就能点外卖,骑单车,查美食。


根据以上资料,我们可以对主流行业进一步分析:


情况一:实体店,包括销售类和服务类


销售类的实体店:


包括服装,零售商品,生活用品,美容产品等等行业.....


这些店家可以借助小程序的附近定位功能,争取更多的展示机会,吸引人流。小程序的主要内容可以介绍出售商品,销售价格,优惠信息等,遇上节假日也可以推出节日活动,例如五一假期消费满百送百,吸引更多人流到店消费。


服务类的实体店:


包括健身,美容美发,按摩,会所等等....


这些实体店除了借助小程序的定位服务外,还可以提供预约服务,体验服务。例如“XX瘦身88元体验一次”的服务,以前需要找传单小姐在路上拉着行人逐个问,现在借助附近的小程序推荐,当用户点开后,直接弹出优惠券“88元体验一次完美瘦身服务”的电子券。用户成为会员后,即可凭电子券预约到店享受服务了。相信这种方式比起路上拉客更友好,用户会更喜欢。


情况二:网络型销售类和服务类


销售类的网店:


说实话,笔者觉得小程序跟小型网店卖家真没多大关系,即使做了一个小程序出来,其实作用也不大。但如果你是一个品牌商,则可以考虑把小程序公众号结合起来,让客户有更好的服务体验。目前小程序支持与公众号关联,能让你的粉丝更精准地找到你的小程序入口,通过小程序可以进入你的平台进行购买、分享、代理等等。


服务类型:


设计公司,项目外包公司,科技公司,站长等等...此类多数已有自己平台的公司或企业,只需要花小成本开发小程序,即可享受微信庞大的社交流量带来的红利。


另外,还有一些比较适合的行业,笔者也是很看好的。例如:


1.金融类,投资类


通过小程序可以查询到实时的交易价格,走势,还有行情分析等等对于用户来说还是很吸引的。


2.银行,政府类


现已有很多银行和政府网站开通小程序,为百姓提供预约,查询服务。笔者想起当年跑个政府银行办个事,排半天队的痛苦回忆,不禁感概科技为人类带来了真正的便利,希望小程序的普及,能让更多人节省办理时间。


3.在线咨询软件


诸如在线大夫,在线律师,会计咨询等等...也是很有优势的。想想生个小病,问个法律问题就要下载一个APP,实在是没必要,因为这些问题用户不可能天天问。


4.生活工具类


减肥工具,生理期工具,手记类,日记类,天气工具,交通工具查询类,翻译工具,相机工具,表情工具,地图工具,导航.....


后记


还有一些比较特殊的案例,小程序也能很好地解决。


就在前段时间,有一个网络教插画的老师向笔者诉苦,他们的教学方式主要是通过微信群加学生,然后通过微信群进行讲课。他们有很多已经录制好的教学视频,通过上传到第三方视频平台,加密后发送给已经交学费的学生学习使用。但是由于泄露成本低,自己频繁改密码也没能解决学生私底下外流给其它人的问题。


就这个问题,笔者咨询技术开发人员,技术上能否解决这位老师的烦恼呢?技术人员告知笔者,通过自主开发的平台对视频密码进行监控,即可无需让学生知道密码也能看到视频,同时用户如果自主打开原视频地址,也还是需要输入密码的。


笔者再问,那如果学生把平台的帐号和密码告诉其它同学呢?


技术人员表示,那可以赋予老师对某班学生查看视频的时段控制来解决,例如,课程开课的时候可以查看视频进行教学,下课后,即使学生再登录 ,也不能查看到视频了,需要向老师申请才能查看,这样就有效地防止视频泄露的情况。


小程序开发
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