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}
				
当前位置: 首页 > 售后 > 艺源智库
商家如何利用小程序引流、转化和变现?
时间:2019-01-04 15:57:33
文章发布:李阳
原创作者:未知
来源:互联网

从现如今的互联网发展去上来看,小程序可以说是今年的投资风口。创业者、企业、商家纷纷入局小程序,大量的资金、研发人员、运营人员都进入小程序这个大环境里,抢占红利。商家如何利用小程序引流转化和变现?下面和企维度小编一起来看看吧。


据数据显示,随着小程序快速发展,B端市场猛增,投资人纷纷布局,80%的基金已经投入小程序中,就上半年投资金额就高达30亿人民币。


在这些投资的小程序里,社交电商类小程序可以说是很受投资人青睐的了。统计发现,上半年至少有5家小程序电商获得融资。


商家如何利用小程序引流、转化和变现?-艺源科技


社交电商配合小程序,彻底颠覆了淘宝、天猫、京东的搜索玩法。在微信生态中利用关系链实现快速裂变,比如低成本获取大量用户的拼多多,就实现了爆炸式增长。


微信有目前有10亿月活跃用户,淘宝天猫只有5亿,而小程序是依托于微信而存在的,所以这就是小程序的一个很大的优势。


传统电商在流量红利消失后也正在探索新的出路,比如:社交电商、内容电商等等。这对于创业公司来说就是个机会,在这些巨头还未涉足的领域还隐藏这更多的机会,存在大量的购物场景。


如果你不太关注互联网的发展和趋势,那么你对微信营销的理解,恐怕还停留在通过朋友圈转发产品来获得流量转化。也许不久前你还玩着微信小程序游戏“跳一跳”,却不知短短几个月,小程序的应用早已渗透到了各行各业。


什么是小程序?小程序的功能和优势是什么?作为商家该如何运用好小程序实现引流、转化和变现?


什么是小程序?


小程序是微信在2017年1月9日推出的一款基于微信平台操作的应用。简单来说,小程序因其“制作成本低”、“入口丰富”、“功能强大”、“操作便捷”等诸多优势已逐渐成为了微信营销第一利器。


7月12日,微信官方正式发布小程序已上线100W+,下一步,助力商家更深度连接和变现。


小程序有哪些功能?


暂且抛开其他领域不说,对于线下实体店的商家而言,小程序能够实现的功能实在太多,几乎等同于一个成熟的APP。如常见的功能有小程序官网,小程序商城,会员管理,提前预约,在线点餐,卡券发放,门店定位等。对于商家来说,这些功能已经足够吸引和获得意向客户。


小程序还有一个优势就是制作成本非常低廉。开发一个功能完善的APP费用一般在几万到几千万不等,一般的商家是无法承受这笔高额的费用。而获得一个完善的小程序,成本只需要几千块起步。这也是为什么小程序能够快速普及的原因。


商家如何运营好小程序?


首先,任何事物都不可能完美,小程序也是。如果商家的产品或服务存在问题,亦或是商家对小程序的运营知识匮乏,那么小程序再好,也不可能发挥出它强大的作用。


在这里,我总结了商家如何运营好小程序,实现引流、转化、变现的4个方法。


1.了解小程序的入口


小程序的入口指的是客户可以通过不同的方式进入小程序,常见的进入方式是搜索小程序,附近的小程序,微信公众号菜单链接,门店小程序码扫描,朋友圈、聊天群小程序码的分享等。


2.根据行业性质来定制小程序


比如说零售行业的小程序建议做成商城模式,顾客可进入小程序商场一键购买;而服务行业的小程序建议做成官网模式,顾客进入小程序官网便能一目了然的了解商家提供的技术和服务。


除此之外,根据商家行业性质和需求,还可添加在线支付、会员卡与积分绑定、卡券优惠、提前预约、客服咨询、外卖等功能。


3.结合微信公众平台运营


小程序也有一定的劣势,比如小程序不能很好的留住用户。所以商家应该结合官方公众号,通过不断的策划营销活动来吸引顾客关注,并且定期对公众号和小程序进行维护和优化。


4.线上、线下结合,策划营销活动


在这个互联网+时代,单纯的发DM单已不能引起消费者的关注了。商家应该清晰的定位好客户群在哪里,然后思考如何对这群意向客户做微信“营销”。


比如说逢新店开业、周年庆典、节假日,或金九银十、行业淡季等时刻策划一系列品牌推广,产品促销,门店体验等活动,并通过微信公众号和小程序进行传播,来获得用户增量,并对这群到店客户做进一步转化、变现。


还比如说商家结合线上(公众号、小程序)、线下(实体门店),运用一些营销手段,如完善的会员制度(会员权益、积分兑换)、优惠券、秒杀、拼团、裂变、砸金蛋、大转盘等适合自己的方式来进行推广,促成销售。


无论是什么行业,无论以什么形态经营,在互联网高速发展的今天,能够快速适应、打通微信带来的新功能和渠道,才能获得更多的商机。


未来小程序给生活带来的颠覆会很多,不要总是把它当成一个简单的聊天工具,要把它当成一个“连接器”,连接人与人、人与物、线上和线下,要用更深层次的眼光去看待它。


资本的入局看重的是潜力,也是因为小程序有这种潜力,才会让更多的资本疯狂涌入。


你还在等什么,还不入局小程序吗?

小程序开发
标签: 小程序引流
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