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当前位置： 首页 > 售后 > 艺源智库
借助小程序开发，商家怎么在微信的流量池捞金？
时间：2019-01-07 14:09:51
文章发布：李阳
原创作者：未知
来源：互联网

目前关于小程序开发的论调主要有三种：


1、电商正在以商品为核心转向以人为核心。


2、社交电商逻辑正在颠覆货架电商(搜索)逻辑。


3、商家要注重私域流量，这才是互联网下半场重要的打法。


借助小程序开发，商家怎么在微信的流量池捞金？-艺源科技


所有呼声都源自小程序，也指向小程序。拼多多借此一骑绝尘，永辉借此打通智慧零售任督二脉，连网红作家咪蒙都对它寄予厚望。对于那些已经被电商巨头垄断多年、蚕食多年、甚至蹂躏多年、找不到出路的电商玩家来说，小程序像一片绿洲。


部分商家已经告别了流量几近干涸的平台，坚信选择小程序电商才是正确的出路，被他们抛弃的，我们称之为“古典电商”。因为小程序电商的出现，以及腾讯的介入，电商正在重新焕发活力。


为什么那么多商家除了入驻淘宝、京东、亚马逊等电商平台以外，越来越多的商家选择做自己的小程序，商家做小程序的意义到底在哪里？


商人是精明的，什么能赚钱，他们心里很清楚。如今，平台型电商流量越来越贵，小程序的成本优势和强社交属性，不仅很大程度降低成本，也给商家多了一个重要的卖货渠道。以美赞臣为例，其官方旗舰店小程序上线两个月，引入订单量和订单金额月均环比增长190%和170%。


其实这背后的逻辑就是：微信生态圈中的电商空间并不饱和，社交电商的空间很大。


也有人说社交电商逻辑正在颠覆货架电商(搜索)逻辑;还有人说商家要注重私域流量，这才是互联网下半场重要的打法 。


小程序就是微信的进化和延伸。如果说微信是圈地(实际上是圈用户)做生态，小程序电商则是做商业地产。如果说淘宝等平台电商是流量，腾讯的微信里是流量池。


巨头也为流量焦虑的时代中，流量和流量池，一字之差，逻辑完全不同。


淘宝流量的留存难以被运营，但微信则像一个蓄水池，能通过公众号、社群、个人号把粉丝沉淀下来。微信自带强社交关系，解决了电商的信任问题，并能进行用户裂变，淘宝流量则无法裂变。


自从小程序问世，格局即刻发生改变，有了小程序的服务号，可以将内容和流量进行变现，电商行业的微信服务号通过电商类小程序可以实现购买。公众号通过积累粉丝，导流到小程序，利用内容营销和品牌忠诚度来玩转粉丝经济，实现内容与购买的连接，实现几何级数的社交裂变，重要的是可以帮助小程序商家提高电商曝光率和转化率。


不需离开微信，就能买到任何我们想要的商品。这将是对整个电商生态的重塑。

小程序开发
标签： 小程序电商
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