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小程序开发丨商业即将进入大数据时代,小程序能否撑起智慧零售?
时间:2019-01-11 11:48:35
文章发布:李阳
原创作者:未知
来源:互联网

马云提出的“新零售”正在席卷中国,影响着整个零售业的生态链。阿里布局新零售,并非只是对零售业造成变革和冲击,其核心在于布局未来的数据争夺战,提前通过新零售从渠道和终端上获取用户的大数据,建立完整的阿里账户体系去锁定所有用户的大数据。


作为阿里的对手,腾讯重磅推出小程序,也正在建立起以微信账户体系为中心的完整大数据生态,小程序对公众号以及企业的赋能,更是打通了线上线下以及支付的整个零售通路,构建出属于腾讯的另一套大数据生态系统。


新零售也可以说是智慧零售,本质是人和服务的智慧连接,同时场无处不在又触手可及。就是我们通过每个用户的消费行为、购物数据,然后在恰当的时候为这个用户提供商品和服务,通过这些方式把人与商品、服务连接起来。


因此,微信小程序将是打通整个社交营销的后面一环,用户只需要通过二维码或者是好友间的分享就可以快速成为商家会员,然后成为微信10亿级月活跃用户的移动购买能力之一。


小程序开发丨商业即将进入大数据时代,小程序能否撑起智慧零售?-艺源科技


无人化智慧零售的集合体


要说能体现智慧零售智慧在哪里,那恐怕典型的就是无人便利店了。曾在17年推出过“Easy go无人便利店”就是个很好的例子,其“RFID+小程序”的组合就让无人便利店成为可能,“自动收银、无人值守”的无人店。


曾经无人便利店一直是一个概念。归结其原因,无人店必须具备几个要素,其中重要的是缺乏一个连接线上与线下的连接器。然而小程序的出现,几乎完美解决了这个问题,小程序就是线上与线下结合后一道门的门卡。用户扫码进入便利店,手机就会自动关联Easy go的小程序,整个消费过程具备快速、便利的特定,小程序无需下载,用完即走的方式也让消费者进一步提升购物体验。


场景化互联网企业聚集点


不止是无人便利店,餐厅、商场等使用频次高、现金使用广、人口流动大的地点,自然是小程序适合使用的场景。从目前来看小程序设计的初衷是连接线上与线下。但将来,线上线下的融合模式就是未来商业的主流趋势,小程序势必在其中扮演极其重要的角色。


在场景化的思维方式下,用户将更注重自身使用体验,产品设计也将进一步贴合用户的实际情况和消费习惯。企业更应利用场景化思维对快节奏的生活模式做出不同策略,保持消费者对自身产品或服务的记忆,才有可能在激烈的市场竞争中有所收获。


不难发现,场景化思维下的消费者更注重个性化体验,线下消费则是消费者容易让消费者代入到场景思维模式之中,无论是营销宣传还是产品使用,“体验”在场景化思维中是先接触也是消费者关心的,在场景化思维下消费者的消费意愿更多是有消费场景的体验决定而并非价格。


数字化上下融合左右贯通


小程序的推出不仅让消费者可以获得更好的门店体验服务,也解决了线上用户对线下门店的服务需求。线下门店也可以通过小程序带来线上流量,消费者可以在线上通过多种入口直达商家小程序,享受门店服务。无论是物联网还是无人便利店,小程序对于生活智能不断的探索与拓展极大程度丰富了我们的生活。


而“用完即走”代表着一种新的消费生活方式,用完即走并不是字面意义上的单次使用即可抛弃,其核心是缩短服务路径,提高服务效率。


这一切都离不开数字化时代背后庞大的数字经济,迅速发展的信息网络技术具有极高的渗透性。并且数字经济在很大程度上能杜绝传统工业生产对有形资源、能源的过度消耗,他的可持续性远远大于传统经济模式。

小程序开发
标签: 小程序
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