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当前位置: 首页 > 售后 > 艺源智库
小程序开发丨是时候忘掉区块链,认真看待小程序了!
时间:2019-01-12 11:28:33
文章发布:李阳
原创作者:未知
来源:互联网

区块链来气势汹汹,不过两个月,便走下了神坛,投资人已经把关注点放到了微信小程序。


在微信这个生态系统中,小程序被赋予了连接微信生态圈的使命,微信为小程序制定了严格的运营规则。对小程序创业者来说,如何构建小程序自身的商业模式,如何成功运营好一个小程序项目,并能成功地进行利益转化,这是大家思考的关键。


一、看数据


目前,微信小程序的DAU超过2亿,这个数字确实蛮可怕。2018年1月份的时候,共有58万个小程序上线,估计现在有100万个小程序。刨除“跳一跳”这种爆款,DAU超过100万的第三方小程序已经不少。100万DAU,无论是工具还是小游戏,也都具备商业价值了。更何况,小程序的DAU还在快速地涨。显然,接下来半年到一年,小程序具有流量红利,这是相对确定的。


小程序开发丨是时候忘掉区块链,认真看待小程序了!-艺源科技


二、看体验


尽管小程序的理念,如去中心化,用完即走、走了后再来,这些有点玄乎,还未被人理解;加上不能转发朋友圈、无法关注、不能推送消息、入口不明显等限制性因素存在。但如果单纯从小程序的浏览体验来看,确实已经做得不错:轻巧且流畅,不比app差。这就意味着,限制性因素,只要微信稍微松一点,就能产生巨大的效果。比如微信首页下拉后看到用过的小程序、公号关联小程序、朋友圈开放小程序广告,尽管很克制,但效果很好。


三、看张小龙


2016年12月底,张小龙在介绍小程序时,把小程序的定调很高,甚至如同当年微信上线本身:Let's Reset。2017年1月9日发布后,先是受到热烈关注,但很快让很多人失望。2018年1月,小程序一周年之际,张小龙却说达到了预期。是相信张小龙已经江郎才尽,还是相信张小龙能更上一层楼,这决定了是否看好小程序。过去七年,张小龙没有让大家失望,很多人会自然而然地相信被张小龙寄予厚望的小程序也不会让人失望。


四、看腾讯心态


很多投资人和创业者喜欢腾讯的一点是:腾讯相对开放,投钱不讨人嫌。这让很多创业者愿意围绕着腾讯的生态做事,虽然张小龙说小程序只是工具、不提什么生态,但对于投资机构和创业者来说,是基于腾讯的生态和心态才愿意跟随。目前,在面对阿里新零售冲击的时候腾讯心态着急了,但生态依然保持着开放。


微信一直倡导“去中心化”,但显然多次向现实妥协,实际上依然扶持了一大批中心化的公司。小程序用“Reset”继续实践“去中心化”,相信会比之前做得更好。从投资创业的角度来说,基于小程序去创业创新,未必能出现百亿美金的公司,但出现一批十亿美金级的公司还是蛮有希望的。


小程序开发
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