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当前位置： 首页 > 售后 > 艺源智库
小程序商城丨拓客引流和降低成本，哪个才是你做小程序的真正原因？
时间：2019-01-17 09:48:09
文章发布：李阳
原创作者：未知
来源：互联网

以前选择销售平台工具主要有两个，一个是微商城，第二个是APP。但是这两个如何抉择却让创业者苦恼，因为微商城体太差，转化率低；App只说到研发的费用就可以让很多创业者头疼，更别说推广费用了。


而现在小程序的出现，似乎给创业者指了一条明路。小程序也是目前应该选择的销售平台。


经过一年多的发展，微信小程序在某些方面已经逐渐成熟了。


小程序的变化


小程序商城丨拓客引流和降低成本，哪个才是你做小程序的真正原因？-艺源科技


小程序的留存转化有所提高，无论是微信小程序，还是支付宝小程序，经过一年成长，留存和转化能力，都有了进一步的提高。支付宝小程序开放「小程序收藏」入口和「花呗分期」接口，这两项更新，使小程序留存转化得到很大程度提高。


微信也通过不断的迭代更新，增加「我的小程序」入口，提升小程序用户唤醒能力，将沉睡中的用户进行二次唤醒。


随着用户习惯的养成，用户在小程序上花的时间有所增长，小程序使用频次和平均用户使用时长均有所增长，而在互联网战场上，用户时长的增长就意味着巨大的机会。


资本不断涌入，给小程序开发带来了更好地环境，小程序的功能和玩法也得以升级。近几个月以来，工具类、电商及社区类等诸多小程序备受资本的青睐。资本的不断加持，反映出小程序行业的火热势头与巨大空间。


机会下的出路


在这种市场状况下，小程序的社交潜能完全被激发，电商倒是突围成功了。用社交化流量做生意，这叫做社交化零售。流量是电商赖以生存与发展的基础，社交电商的核心价值在于为电商降低引流成本和提供了良好的解决方案。而强关系社交模式下熟人客户数量有限，弱社交关系所蕴含的媒体与公众属性能够扩展社交电商触及的广度，从长期看更具备增长性，因此已成为社交电商发展的主流方向。


各类高效商业模式在社交电商中得到广泛应用，有助于驱动整体电商行业不断升级发展。利用小程序做好你的会员和终端，做成深度服务和后终端。比如你有个店面，你可以把小程序二维码贴在店面桌子上，让顾客直接扫码点单，实现线上线下。


小程序的方向


不同与传统零售的「人、货、店」三个要素，由于人的数字化，商品的数据化和场景智能化，通过流量赋能，实现线上线下实现一体化营销。而以小程序为载体的流量运转系统则是腾讯入局电商的关键。


在场景化的思维方式下，用户将更注重自身使用体验，产品设计也将进一步贴合用户的实际情况和消费习惯。企业更应利用场景化思维对快节奏的生活模式做出不同策略，保持消费者对自身产品或服务的记忆，才有可能在激烈的市场竞争中有所收获。


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