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当前位置: 首页 > 售后 > 艺源智库
小程序开发丨开发小程序和APP哪个划算?
时间:2019-01-19 10:32:56
文章发布:李阳
原创作者:未知
来源:互联网

计划开拓线上业务的商家都会将小程序与APP进行对比,想要知道与APP相比,小程序的优势在哪里。毕竟,与经常接触的手机APP相比,很多商家并不清楚小程序究竟是什么。作为小程序资深开发服务商,移动营销服务中心认为,经过多半年能力更新,小程序在功能上与APP越来越接近,但在开发成本、获客成本、下载便捷性等方面具有天然优势,如果商家既没有小程序,也没有APP,不妨先做小程序。


什么是小程序?


根据微信官方定义,微信小程序,简称小程序,是一种不需要下载安装即可使用的应用,它实现了应用“触手可及”的梦想,用户扫一扫或搜一下即可打开应用。在微信底部菜单“发现”可以找到小程序入口,用户也可以通过微信搜索、公众号、小程序码等方式进入。


开发成本低开发周期短


移动营销服务中心之所以建议商家选择小程序,而不是APP,是因为小程序的优势首先体现在开发成本上。


在开发周期上,小程序的开发周期平均为2个星期,而一款iOS/Android双平台APP通常需要2个月的时间;在手机适配方面,小程序是一次开发,多种终端适配,APP则需要逐一调试;作为商家关心的开发成本,即使委托第三方服务商开发,通过也不会超过2万元,而一款优秀APP的成本至少会超过十万元。


小程序开发丨开发小程序和APP哪个划算?-艺源科技


获客成本低只有APP 1/15


当小程序和APP开发完成,商家关心的莫过于获客成本,毕竟没有用户,一切都是空谈。


获腾讯投资的女性时尚电商平台蘑菇街新近披露了一组小程序与APP的对比数据:6月正式上线小程序,两个月内获取了300万小程序用户,因为侧重交易,购买转化率是原生App的两倍;其中,单个获客成本是APP的1/15,付款转化率高达18%,平均1个老用户能带来2个新用户,拉新成本远低于APP。


除此之外,小程序在微信生态中获得了40余种入口,可以将微信9.6月活用户导入其中;而商家新推出的APP想要获得用户,平均获客成本接近上百元,短期内很难获得大量用户。


运营难度低适合零基础商家


为什么小程序获客成本远低于APP,因为小程序在运营方面具有天然优势,除坐拥海量微信用户外,小程序在产品设计、运营推广方面都略胜APP一筹。


在下载安装方面,小程序免去APP繁琐的安装流程,只要有微信,无须安装,就可使用,而APP却需要从应用商店安装,多受限于手机流量;在获取方式方面,小程序已经有了40余种进入手段,均只需要简单设置即可,APP则需要在不同的应用商店逐一上传;在客户体验方面,由于小程序与应用场景密切结合,很容易让用户完成首次下单,体验商品和服务,为周期转化打下基础。


当然,APP与小程序相比并未一无是处,由于小程序追求的功能简洁、快速体验,单一小程序功能并不如APP丰富。商家在移动端开展业务的正确姿势应该是:用小程序获取用户,用APP留存用户。对资金有限的商家而言,则可以先从开发成本低、运营难度不高的小程序入手,打开线上营销渠道。

小程序开发
标签: 微信小程序
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