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当前位置： 首页 > 售后 > 艺源智库
小程序开发丨开发小程序和APP哪个划算？
时间：2019-01-19 10:32:56
文章发布：李阳
原创作者：未知
来源：互联网

计划开拓线上业务的商家都会将小程序与APP进行对比，想要知道与APP相比，小程序的优势在哪里。毕竟，与经常接触的手机APP相比，很多商家并不清楚小程序究竟是什么。作为小程序资深开发服务商，移动营销服务中心认为，经过多半年能力更新，小程序在功能上与APP越来越接近，但在开发成本、获客成本、下载便捷性等方面具有天然优势，如果商家既没有小程序，也没有APP，不妨先做小程序。


什么是小程序？


根据微信官方定义，微信小程序，简称小程序，是一种不需要下载安装即可使用的应用，它实现了应用“触手可及”的梦想，用户扫一扫或搜一下即可打开应用。在微信底部菜单“发现”可以找到小程序入口，用户也可以通过微信搜索、公众号、小程序码等方式进入。


开发成本低开发周期短


移动营销服务中心之所以建议商家选择小程序，而不是APP，是因为小程序的优势首先体现在开发成本上。


在开发周期上，小程序的开发周期平均为2个星期，而一款iOS/Android双平台APP通常需要2个月的时间；在手机适配方面，小程序是一次开发，多种终端适配，APP则需要逐一调试；作为商家关心的开发成本，即使委托第三方服务商开发，通过也不会超过2万元，而一款优秀APP的成本至少会超过十万元。


小程序开发丨开发小程序和APP哪个划算？-艺源科技


获客成本低只有APP 1/15


当小程序和APP开发完成，商家关心的莫过于获客成本，毕竟没有用户，一切都是空谈。


获腾讯投资的女性时尚电商平台蘑菇街新近披露了一组小程序与APP的对比数据：6月正式上线小程序，两个月内获取了300万小程序用户，因为侧重交易，购买转化率是原生App的两倍；其中，单个获客成本是APP的1/15，付款转化率高达18%，平均1个老用户能带来2个新用户，拉新成本远低于APP。


除此之外，小程序在微信生态中获得了40余种入口，可以将微信9.6月活用户导入其中；而商家新推出的APP想要获得用户，平均获客成本接近上百元，短期内很难获得大量用户。


运营难度低适合零基础商家


为什么小程序获客成本远低于APP，因为小程序在运营方面具有天然优势，除坐拥海量微信用户外，小程序在产品设计、运营推广方面都略胜APP一筹。


在下载安装方面，小程序免去APP繁琐的安装流程，只要有微信，无须安装，就可使用，而APP却需要从应用商店安装，多受限于手机流量；在获取方式方面，小程序已经有了40余种进入手段，均只需要简单设置即可，APP则需要在不同的应用商店逐一上传；在客户体验方面，由于小程序与应用场景密切结合，很容易让用户完成首次下单，体验商品和服务，为周期转化打下基础。


当然，APP与小程序相比并未一无是处，由于小程序追求的功能简洁、快速体验，单一小程序功能并不如APP丰富。商家在移动端开展业务的正确姿势应该是：用小程序获取用户，用APP留存用户。对资金有限的商家而言，则可以先从开发成本低、运营难度不高的小程序入手，打开线上营销渠道。

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