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}
				
当前位置: 首页 > 售后 > 艺源智库
小程序运营丨微信小程序运营中心思路 开发运营干货
时间:2019-01-22 14:30:25
文章发布:李阳
原创作者:未知
来源:互联网

小程序的产品思路可以说是逆时代而行的,是改变用户的行为习惯,让用户在的行为从打开APP变为打开微信,去搜索小程序,那么运营一款好的微信小程序,前提需要哪些思路呢?


一、如何让精准用户知道我们的小程序?


1、移动互联网依靠流量的时代在渐消,精准营销应该引起每一位运营营销人员的关注,运营之前需要对自身业务适用用户进行用户画像描述。


2、门店类:小程序二维码以创意设计的方式将用户眼球吸引过来;门店活动,形式不等;对于用户生活必须类的还可以以优惠方式将用户圈进自己的微信群,后续属于社群运营暂不做展开。


3、微信群、好友精准转发,分享小程序页面,不要直接分享小程序。


4、对于网商和工具类可以在官网、公众号以及其他网络渠道进行合理公布投放。


小程序运营丨微信小程序运营中心思路 开发运营干货-艺源科技


二、如何避免用户玩完就走


即:降低用户取消订阅/卸载小程序


1、用户第一次触达小程序的不是上图的列表页,而是首页。小程序的首页要简洁明了,直接了当的让用户接触核心业务功能,解决他的某方面需求。


2、小程序列表直观看,小程序图标和小程序名称。图标有创意,名称简短精炼一个词说明该应用是干什么的


3、不做过轻型工具。比如,有开发者在做日历,时钟、计算器是不可取的,或许可以将轻型工具商业化。


4、做图文推广时,将小程序做好详细介绍,辅助第一点。


三、如何让用户形成裂变


1、优惠活动吸引已有用户邀请新用户。


2、重点—线上线下服务:线上提供客服功能,及时有效回复用户消息,解决用户需求;线下服务员贴心指导或小程序二维码摆放使用流程指导图。


3、重点—优质产品:再好的服务也是依赖于自身产品。


4、优质产品+线上线下服务促成口碑,用户水到渠成。


四、如何通过小程序为企业发展提供实际参考


1、补充开发中需要对用户数据、行为的记录,运营做日、周、月、季整理报表


2、通过对数据进行抽象化描述,还原真实用户画像和行为,根据特定数据与其对应的日期阶段、产品类型做出运营导向。


3、这一点说白了就是靠数据说话,要求运营人员具备基本的数据分析和运营能力。


运营的顺利进行需要部门配合,运营的结果取决于执行力。而一份真正小程序运营需要对上述每一项进行深加工。

小程序开发
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