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小程序开发丨数字经济之下，小程序的意义在于提升效率
时间：2019-01-22 14:33:56
文章发布：李阳
原创作者：未知
来源：互联网

数字经济的表现是效率提升


数字经济中，信息数字化（我们称之为大数据）的产生让所有的人与物多了一个记录行为的载体，这个载体又可以带给我们什么呢？我认为主要有三个表现：第一，节奏更快速。数字经济的归纳与总结，让人们更快熟知规律和受众行为习惯，节省了无效时间，发展节奏只会更加快速；第二，受众更精准。数字经济的特点就是精准，经过分析的行为习惯让恰到好处的推广成为日常；商业更智慧。正如我们即速应用的slogan，智慧商业，即速触达。数字经济让受众精准了，节奏更快了，商业自然也就更智慧了。


毫无疑问，数字经济之下，时代特征的变化就是商业智慧化，受众也会被这种智慧普及，人人都能享受到数字经济带来的便利。数字经济时代到来了，因为数据的支撑，使得效率的得到了提升。特别要说的是，由于工业经济时代效率低，导致受众的信息接受非常单一，而现在不同，接受信息多样化，人们认知世界也更多元化。


小程序开发丨数字经济之下，小程序的意义在于提升效率-艺源科技


数字经济时代的机会


时下，基于数字经济的向好，创业成为主流声音，“互联网+”出现之后，企业创业门槛变低，创业企业扎堆，但是真正能走的长远的企业却很少。就例如小程序的出现，因为技术难度不大，让很多传统行业看到了创业方向，但是找准行业痛点就成为了壁垒，只有解决了社会真实的问题，才能让创业变得更有价值。


再来看小程序的创新，我认为可分为两点：首先是创新机会，小程序的出现，让传统企业看到了创业的希望，大家可以建立站点，让产品更快地触达消费者。而得益于数字经济的优势，还可以更好地管理客户，解决留存等问题；其次是创新模式，以即速应用为例，我们为传统行业提供了零门槛的入驻机会，帮助商家解决了实际问题，目前即速应用是全国小程序开发服务平台。


需要正视的是，我们已经进入了行业赛道重组期，围绕行业跨界整合的机遇来临，就小程序来说，首先被改变的是电商，电商从PC端开始转向移动端，又从移动app端开始转向了更便利的小程序端，这辅助了两块业务：第一批没有加入电商的商户，错过了PC端，这次简单便捷的小程序移动端给了他们更多机会；从传统行业用户的角度来讲，购物从APP到小程序，减少了步骤，消费者会认为消费更简单，会加速整个社会的消费模式提升。基于此，我认为，接下来会被改变的赛道是线下传统零售，例如餐饮会是下一个小程序爆发点。


数字经济之下的小程序市场，留给创业者很多的机会，还是我的观点：只有真正的找到社会痛点，并给予对应的解决方案，那么这个创业才是有价值的，有意义的。


物联网时代是小程序爆发期


我认为移动互联网加速了物联网的形成。移动互联网催生了小程序，传统企业从pc端过度到移动端的app，再从一个个分割的app变成一个微信平台或者支付宝平台就可以承载的众多小程序。小程序让万物互联，这是一个新的发展趋势。


小程序是物联网形成重要的载体，当企业意识到万物互联的重要性，那么小程序的爆发期就会到来。传统企业必须在移动互联网寻求自己新的突破点，而小程序的低门槛也会给传统企业更多机会。


我们即速应用就是抓住了这个风口，我们想帮传统企业解决问题，传统行业面临的问题就是对互联网的陌生性，他们认为互联网是专业人士才可以接触的领域，很容易把问题扩大化和难度化。而即速应用针对这个痛点主打“无需代码，一键生成”的独特属性，这样给了商家更多机会，同时商家的使用也给了我们更多的机会。我们就是要在低门槛的基础上为商家设置零门槛服务，让人人都步入物联网。

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