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小程序商城丨电商进入社交混战时代,专注微信小程序开发,另辟电商新渠道
时间:2019-02-15 08:55:50
文章发布:李阳
原创作者:未知
来源:互联网

铺天盖地的新闻告诉我们电商进入社交混战时代,在互联网时代电商飞速发展,据艾瑞咨询相关数据显示,电商交易每年总额不断刷新高,从去年7.6至9亿元在估望值范围内,与此同时各电商也开始了社交平台混战,竞争愈来愈激励,价值战争轮番上场,群品牌混战持续上演。各种问题层出不穷,市场正表现出它自己的规律和节奏,是一家社交电商的平台,面对混战的电商时代,专注小程序开发


消费升级变则通


在电商耕耘过后,消费市场也得到升级,用户需求提高,线下的消费场景演进更加细节神话,需要品牌电商更加专业聚焦,离消费者更近,重流量、轻物流、清线下的模式不再通路。社交电商出现用户体验薄弱环节,在传统电商模式中,必须突破思路,走出一条不同的路来,值得注意的是微信小程序大程度上解决电商困扰难题。


小程序商城丨电商进入社交混战时代,企维度专注微信小程序开发,另辟电商新渠道-艺源科技


专注小程序


小程序是新零售的一种新技术,背靠微信运用成熟的社交关系链打通了线上线下,与微信支付形成完美的商业匹配,对未来零售业商业模式有着不可估量的影响。沉下心来专注小程序开发很有必要,微信小程序即来即用的特点降低了流量进入的门槛——目标人群不用下 载、注册,降低了转化过程的流失、提高了新用户累积的速率。


变则通案例分析


2005年无印良品于中国上海开设门店,品牌用其独特的设计美学,简洁环保让大量中国消费者折服,中国线下 “精品”形象位于大型商业区,进驻天猫邀请了专业的社交电商平台进行运营,让各大平台中的山寨产品通过天猫官方旗舰店以正视听,微信小程序的定制开发加强用户互动,变通是新思想和新出路,尽管市场有很多质疑甚至嘲讽,收获自己知道,无印良品旗舰店年销 售额平均增长超过了100%。


对于社交电商行业来说,好的服务是没有天花板的,分析现在80、90后是社交电商消费的主力军,要跟上他们节奏与思维,就需要在产品技术上专业开发,营销上也要不断创新,选择适合他们生活习惯的方式进行开发,线上线下结合的低开发成本的小程序无疑是适合的。


小程序开发
标签: 微信小程序
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