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}
当前位置： 首页 > 售后 > 艺源智库
小程序开发丨今日头条小程序内测！BAT早已收割，张一鸣还能分到羹吗？
时间：2019-02-23 09:44:03
文章发布：李阳
原创作者：未知
来源：互联网

日前，一位开发者透露，其已受邀参加今日头条小程序内测，如果不出意外，今日头条小程序平台很快就会发布。对此，今日头条表示，希望提供更丰富、更有价值的服务给不同需求的用户。


如果今日头条发布了小程序，这将是继 微信，支付宝，百度之后，第四家发布小程序的互联网平台。


据介绍，今日头条开放的小程序入口，只针对 Android 系统，目前暂时只对部分企业开放。


其小程序可在今日头条中通过搜索关键词进入，在小程序的不同页面用户均可将内容转发到微头条，还可以随时在小程序页面进行授权设置。同时，今日头条小程序支持使用支付宝支付，且页面可独立于今日头条应用程序存在。


小程序开发丨今日头条小程序内测！BAT早已收割，张一鸣还能分到羹吗？-艺源科技


今日头条小程序拥有这 5 大特点：


1、可通过搜索关键词进入小程序


在头条里，输入相应的关键词，就可以在页面里找到小程序，如果没有关注到这个小程序相应的头条号，小程序将会排在首位，如果关注了，小程序则排在该头条号的下面。


2.可在不同页面转发到微头条


以「猫眼电影」举例，进入小程序之后，可以看到不同的电影，在小程序任何一个页面都可以点击分享按钮分享到微头条。


3.可随时进行授权设置


今日头条的授权方式与微信不同，支持随时进行授权设置，目前授权主要有头像、昵称和定位等信息。


4.小程序页面可独立于今日头条App


与微信一样，在今日头条里打开的小程序，会以新的页面呈现，这样的好处自然也是更方便用户的使用。


5.可使用支付宝支付


今日头条里的小程序接入了支付宝支付，选择商品点击支付即可调用支付宝进行支付。


头条入局胜算几何？


很明显，在微信的带头下，和那多巨头企业纷纷入局小程序，支付宝于2017年8月完成小程序公测，并于今年9月成立小程序事业部。目前，百度方面的智能小程序也处于公测期，或于今年4季度全面开放智能小程序申请。


前有多巨头着力布局，此番今日头条推出小程序也在情理之中。


截至目前，今日头条日活已经达到1.2亿，旗下抖音日活已超过1.5亿，而且今日头条具有很强的注意力吞噬能力，此前在QuestMobile发布的报告在用户使用时长这一项上，头条以独特的产品矩阵模式，以占比10.1%排在了百度系和阿里系的前面，仅次于腾讯。


在百度和腾讯间，今日头条更像前者。微信社交关系是熟人，头条的社交关系链跟微博更像一些，偏兴趣社交，且暂时不如微博齐全。正是因为此，今日头条的小程序，不可能会有微信那么丰富的使用场景。


今日头条小程序也不会像百度一样强调AI或者说开放，它要做的是串联起自有体系类的大量应用，将用户和流量更有效地转化到第三方应用上，如娱乐、电商、工具等等，进而实现用户和流量价值的更大化。


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