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当前位置： 首页 > 售后 > 艺源智库
小程序商城丨民宿行业如何利用小程序开拓渠道
时间：2019-02-25 18:09:58
文章发布：李阳
原创作者：未知
来源：互联网

截止2018年6月，微信小程序的个人用户已达到2.8亿，小程序的数量也已超过100万，在两年不到的时间里微信小程序实现了指数级的增长，已成为了互联网市场重要的生态场景之一。


在互联网起步时，我们的互联网市场其实是落后于西方国家的，但是由于技术的更迭，移动互联网的崛起让我国实现了弯道超车，而且因为移动互联网的崛起，也影响到传统的商业市场，通过移动互联网的改造使得我国在移动互联网商业市场成为了新的爆发点。


面对这种潮流，民宿行业应该怎样应对移动互联网的影响呢?


小程序商城丨民宿行业如何利用小程序开拓渠道-艺源科技


下面为你整理了民宿行业如何调整自己应对新的竞争形势的几点建议。


民宿行业的现状：


1.管理非标准化，质量参差不齐


民宿行业由于大多数由个人、家庭为单位进行经营管理。缺乏酒店行业的管理经验、管理人才，所以其难以进行标准化管理的推广。


2.市场占比小，但前景可期


民宿行业同酒店相比，接待能力较差，体验、服务非标准化，对周边粮油市场的依赖性强等特点。使得民宿行业在旅游市场中占比小。但是随着市场的发展，人们对旅游的需求更多元化，个性化需求越来越丰富，民宿行业的市场前景还是非常明朗的。


3.信息化程度低


由于民宿行业的特性导致各民宿自身的市场供应不足，无动力也无资金去进行传统的信息化改造，例如客户管理系统、预定系统等。更多的是依靠人工管理。


4.对传统OTA平台依赖大


由于民宿一般资金较少，市场潜在客户人群较少，因此无力进行独立的渠道开发。一般借助OTA平台如去哪儿等，也因此必须要承受平台的各种费用，在市场竞争态势中处于劣势的位置。


在传统的互联网生态中，这些问题着实不好解决。但是随着移动互联网以及微信小程序的发展让我们看到了这个问题新的解决办法。


民宿行业如何利用小程序开拓渠道?民宿行业怎样利用好微信小程序这波红利?


我们做简单解读：


1.民宿纯小程序


对民宿主现有产品的功能进行延伸，开发一个与现有app相辅相成的小程序。小程序有大量的访问量后，再根据用户特性进行商业变现。


2.民宿内容电商


可在自有公众号等内容平台发布优质内容，并在文章中插入小程序卡片或小程序码。通过内容激发读者的购买冲动，引导其进入小程序购买商品，从而实现“内容→购买”的转化。


3.民宿社群电商


通过一系列社交玩法，让小程序在微信等社群中散发开来，从而引发购买行为。内容和社交电商实质上，是将以往的H5商城或第三方购物平台替换成小程序。但因小程序的触达更快更准确，所以内容和社交的引流效果会好非常多，民宿行业非常需要社群。


4.民宿O2O服务 管理好客户


利用小程序线上的强引流性，将用户引导到线下门店，促成转化。以民宿商家为例，消费者从附近的小程序、社交分享、文内广告等途径进到店内的小程序，领取抵扣券后前往消费。


消费后，店家还能留存用户信息，建立会员体系，进一步了解用户的消费习惯、偏好等，针对性地做喜好推荐、会员优惠等。目前，通过小程序发放优惠券引流的典型例子有：星巴克用星说、麦当劳等。


5.民宿特色商城 做增值产品


也就是“小程序聚合平台”。前期收录所有小程序，进行免费展示。待知名度、访问量和转化量做起来后，转为收费模式(摊位费、推广费)。


6.解决民宿行业的痛点：减少OTA和其他线上的开支


利用自有入口，小程序完全能够实现在线支付，根本不需要支付更多第三方平台服务费。当然，为了给民宿在线预订服务小程序更大的曝光率，商家也可以根据需要增加分销的功能等，粉丝每推荐成功一人入住即可享受优惠或者红包、积分等。


小程序开发
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