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当前位置： 首页 > 售后 > 艺源智库
小程序商城丨低成本获客方式 小程序裂变怎么玩？
时间：2019-02-25 18:12:26
文章发布：李阳
原创作者：未知
来源：互联网

小程序基于微信上，这个拥有十亿多的用户群体交流平台。随着连绵不绝的小程序持续推出，而且都非常受欢迎，这也让更多的企业公司加入到小程序，他们大多看中的是小程序运营成本低这一大特点，使低成本变成高转化率和复购率，那小程序裂变该怎么玩呢？


玩法一：分销裂变


可以充分利用微信庞大的用户群体，例如一些电商通过买产品分享至用户朋友圈，然后朋友圈内的好友点击了小程序进入购买了，再分享至朋友圈，这样只要分享了就可以拿到你的提成，从而达到了分销裂变


玩法二：砍价、拼团裂变


小程序商城丨低成本获客方式 小程序裂变怎么玩？-艺源科技

通过砍价、拼团等方式来低价购买商品从而吸引到意向客户，就像拼多多，一款以低价格所被大家熟悉的购物平台，而拼团砍价模式又让她们快速形成了自己的小圈子进行分裂。以低价团购这种方式让用户通过找人拼团从而获取了流量。例如，微信用户在转发和朋友圈分享9.9包邮的产品，这就会把一些在意价格的用户吸引过来。又或者是用户把需要砍价的商品，分享给微信朋友进入帮忙砍价，这也吸引了更多的用户。拼多多在通过小程序的快速裂变，主要是通过拼团砍价和分享传播的精准策略。


玩法三：朋友圈集赞裂变


朋友圈集赞是现在普遍的裂变营销战略，打开微信时不时就会收到一个平时不怎么联系的朋友发来一句“朋友圈第一条麻烦点下赞”，这种情况碍于情面，你就肯定会打开并点赞。就是这样一种通过集赞的方式进行裂变，成为了电商小程序的裂变营销战略。


玩法四：利用用户炫耀欲望进行裂变


像跳一跳这样中毒性的游戏小程序，在跳一跳盛行的时候，每天打开手机都要看一下分数排行榜，如果被超越了，玩到头晕眼花的也要超越回来。这种好友排行榜的社交属性，让跳一跳上线不久就迅速成为了人们的爆款游戏。在这火热的背后，也带动了其他小游戏的裂变，例如：悦动音符、你画我猜等有参与感的小游戏，从而带动了微信内平日活跃比较低的用户和群组。还或是一些公司通过开挂使排名靠前，然后把名称改成自己的公司产品，这也就让更多的人了解到他们。


玩法五：分享微信好友“求复活”实现裂变


相较于已不在火热的跳一跳，现下时兴的弹一弹以操作简单，画面动感，让曾经对跳一跳欲罢不能的用户也沉迷了。不像跳一跳你跳一句游戏结束就结束了，而弹一弹当你结束的时候，你可以通过向好友求助帮你复活，复活成功你就可以继续在原有的分数下继续玩下去，从而产生高分。弹一弹也就是利用了人的胜负欲，通过让用户向好友“求复活”实现裂变。


玩法六：抽奖裂变


抽奖裂变往往是设定了一定的人数，只有达到了这个人数，才会开奖。就像是蘑菇街把拼团和抽奖结合在一起，用户通过邀请好友来达到要求的人数。这种抽奖裂变方式就是利用了用户万一是我中奖的心理从而实现裂变。


总的来说小程序是很适合裂变的。首先，用户参与起来比较容易门槛低，不需要关注，只要点开小程序，就可以给用户发送通知，这就很大的减少了因为需要关注而所流失的用户。其次，传播率较高和反馈即时，操作越容易的越易传播，只需要点一下小程序右上角就可以分享到人或是群达到裂变。


一般通过小程序取得成功的企业公司，他们都对自己的产品定位准确，像拼多多就是主打价格低转换率高。小程序裂变所达到的效果是显著的，不管是拼多多那样通过熟人裂变，然后熟人再裂变出熟人，以此循环往复。还是像跳一跳、弹一弹这样参与感较强，能带动身边的人一起参与进来的小游戏来说，都成功的实现了裂变。


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