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当前位置: 首页 > 售后 > 艺源智库
小程序商城丨微信花店小程序可以卖鲜花啦!
时间:2019-02-27 09:16:21
文章发布:李阳
原创作者:未知
来源:互联网

每个女孩子的心里都有一个“花店梦”,终日与鲜花为伴,处处萦绕花香,想想就觉得很梦幻。而随着人们生活水平的不断提高,鲜花已不再是富贵人家的配置,或是节日才会购买的礼物。作为提升生活品质的装饰物,越来越多的人在家里摆放鲜花来提高生活情趣,鲜花已成为人们日常生活中的必需品。


但是任何商业模式都需要落地,比如起早贪黑去花市进花、与商贩讨价还价,就很让店主们头疼。而小程序的上线,能够有效的帮助花店店主更好地管理、运营花店。


小程序商城丨微信花店小程序可以卖鲜花啦!-艺源科技


花店小程序的价值


在以微信为社交方式的移动互联网时代,很多花店店主通过微信朋友圈、微信好友、微信公众号等,来宣传自己的花店或完成在线预订交易。而小程序的上线为花店的经营带来了更多机会,拥有一个花店小程序,店主可以以地域为中心,聚集自身用户,小程序具有线下LBS和线上社交营销双重推广属性,与鲜花预订运营高度契合,可以帮助花店快速汇聚人气,传播口碑,提高销量。


实体花店开发小程序的重点应该体现在应用场景上,在展示自己产品的同时,结合小程序的工具属性,帮助用户快捷方便的完成预订等服务 。其主要功能是让用户通过小程序在线浏览鲜花种类,足不出户就可以实现店面查看和鲜花预订,而在线预订的鲜花,既可以选择门店配送,也可以选择到店自取,亲手交给心爱的人。那么花店小程序对于店面来说,有什么价值呢?


1、通过附近的小程序,增加附近用户知道该店面的几率,从而提高店面销量;


2、改善用户订花体验,用户无需下载APP,用完即走,省去安装注册的烦恼;


3、由于鲜花保鲜期的特殊性,通过预定,店主可以合理分配鲜花的准备时间,降低门店运营成本;


4、通过优惠券、整点秒杀、拼团等活动提高用户粘性;


5、通过用户裂变快速获取新用户,增加花店的品牌知名度。


花店小程序案例展示

如今的鲜花行业随着互联网科技的发展越加火爆,无论是线下实体店还是鲜花的即时配送都在很大程度上满足了用户的需求,而花店小程序的出现,将带动整个鲜花行业的变革。实体花店开发花店小程序可以选择开发平台,帮你快速开发小程序,打造花店品牌,走在时代前沿。


接下来介绍开发的一款花店小程序:


Part 01 用户第一次进入小程序时,首页会弹出一个红包,用户需要分享红包邀请好友一起才能领取该红包,这样既推广了店铺又刺激了用户的消费欲望。


Part 02 花店小程序的首页看上去简洁清新,轮播图部分展示了部分店铺信息和活动信息,中间有一个搜索框,用户可以手动输入搜索自己喜欢的花;功能模块分为“红包”、“优惠券”、“花语”、“门店”、“玫瑰”、“混合花”等;页面主体内容有“整点秒杀”和“拼团”两个活动,以及“新品上市”“特别推荐”“玫瑰”“混合花”“韩式花束”“花篮”几类花束展示;底部导航栏分为“恋花”“花城”“花篮”“优选”“我的”五个区域,用户可以自由切换查看。首页整体展示了各种系列的鲜花,展现具有推广意义的鲜花活动,引导用户的消费方向,刺激用户的购买欲望。


Part 03 用户在浏览鲜花时,如果看到喜欢的花束,可以点击商品进入商品详情页去查看花束的详细信息,在详情页,用户可以选择收藏商品,也可以将其加入购物车或者直接购买。用户在订单提交页,既可以选择快递配送,也可以选择到店自取。


Part 04 首页功能模块的“红包”点进去之后可以看到自己领取的红包状态,红包可以在购买花束的时候抵现,该页面还有一些热门花束推荐,方便用户浏览选购。


Part 05 首页功能模块中的“优惠券”可以查看自己领取的优惠券,能够在购买花束的时候达到满减条件抵现使用;在“门店”可以查看花店实体店的位置,方便用户线下购买或预定之后自己去店里领取花束。


Part 06 首页主体内容的“整点秒杀”活动是刺激用户消费和活动参与感的方式之一,这种秒杀通常分为平时秒杀(秒杀差价较小)和重大节日秒杀(秒杀差价较大,甚至1元秒杀)。但是秒杀活动不宜过多,不然调动不了用户的积极性。


Part 07 其次,“拼团”活动既可以促进用户的消费转化,又能够进行分裂传播,商家可以选择商品以低于平常的价格发起团购活动,顾客在参与拼团时,系统会自动生成拼团链接,方便顾客发送给朋友凑成拼团。这样既能够促进销售转化,又能够借顾客的名义吸引更多的新用户。


Part 08 首页功能模块的“玫瑰”、“混合花”“祝福花篮”“新品上市”是花店不同花类的分类导航,和底部导航栏的“花城”的分类功能一样,用户可以选择各种花的类目挑选自己喜欢的花束,还可以在“花城”顶部的搜索框中手动输入想要查找的花束进行查看。


Part 09 底部导航栏的“花篮”就是用户浏览时加入购物车的商品,用户可以对这些商品进行删除和购买等操作。同时点击导航栏的“优选”会跳转到“徽商优选+”小程序商城,利用小程序之间的相互关联,带动其他小程序的发展,快速实现低成本获取用户。


Part 10 在“我的”界面,用户可以进行各种操作,比如完善自己的收货地址,查看自己的个人订单,查看自己的收藏等。用户在购买过程中遇到任何问题,还可以与在线客服进行沟通。


Part 11 用户可以选择成为分销商,分销功能大的好处就是将用户转变成为推广的“利益共同者”,花店可以设置分销层级和分销报酬,只要用户成为了你的分销商,其他顾客通过分销商分享的商品链接或海报购买商品时,分销商就能够获得相应的报酬。这种形式的分裂会更为持久和广泛,而且销售转化会更好。


Part 12 ,花店小程序还可以吸引其他商家入驻,这样可以满足不同地方的人预定鲜花的需求,能够慢慢扩大经营范围,成为入驻商需要填写入驻申请,申请成功之后即可成为入驻商。


总结:


花店小程序“用完即走”的使用体验感很容易获得用户的青睐,尤其是移动支付如此发达的今天,买花到付款的全部过程仅需通过一个不需要安装注册的小程序即可完成,可提高用户的重复购买率。其次,花店店主不仅可以将产品放在小程序中售卖,也可将诸如插花课、专属定制花卉服务等非实体产品以相同形式展示在小程序中。这是快打通线上线下业务链的方法,也是将线上用户资源变现的直接有效的方式。

小程序开发
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