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当前位置: 首页 > 售后 > 艺源智库
小程序商城丨微信水果店小程序,开启水果店的新零售模式
时间:2019-02-27 09:26:34
文章发布:李阳
原创作者:未知
来源:互联网

很多人都在水果店或小区门口买过水果,生鲜水果重要的就是“新鲜”二字,水果的价格一直居高不下,很多时候都是因为水果的保质期太短,同时由于水果的存储面积,运输成本等因素的影响,导致很多生鲜水果的价格都不会很低。因此有些线下水果店利用外卖平台,通过预定和促销的方式,降低运营成本,提高销量。


而随着移动互联网的快速发展,微信小程序的到来,让生鲜行业看到了一条新的出路,那么当生鲜水果遇上微信小程序,会擦出怎样的火花呢?


小程序商城丨微信水果店小程序,开启水果店的新零售模式-艺源科技


一、生鲜水果店为什么要做小程序?

小程序坐拥微信的十亿流量,入口极多,用户通过微信好友或者微信群分享,实现裂变传播,能够迅速打造口碑效应。而且用户可以随时使用水果店小程序,无需安装注册,用完即走,极大的优化了用户的购买体验。


另一方面,水果店如果入驻外卖平台,手续费比较高,而且平台上众多水果店竞争,需要做广告、做推广才会有曝光,钱都让外卖平台赚了。而开通小程序只需要支付一次费用,不仅成本低,管理和运营方式简单,也不会被平台绑架,不用跟其他店铺打价格战。


二、拥有生鲜水果店小程序的好处

1、吸引附近的用户


通过小程序吸引附近的用户,为线下店铺引流,比如利用消费奖励、优惠券赠送等活动,增加店内的客流量,从而提高店铺销量。


2、线上线下会员沉淀


水果店可以通过微信小程序累计会员积分、会员等级,从而达到自动化高效运营会员;借助微信的用户数据,为用户加上会员标签、特征分组,进而精准营销。


3、送货上门


现在许多外卖平台都有水果送货上门的服务,相信很多用户都会被送货上门这个服务吸引!如果用户小区或办公附近有对应水果店的上门配送服务,并且品质可靠,价格优惠,肯定能够吸引大量用户用小程序在线购买水果。


4、预定带动消费


水果的质量标准就是新鲜,而水果店忙碌的一个环节就是准备环节:进货、分类、包装等。用户通过微信小程序预定水果,不但可以保证用户购买到的水果的新鲜性,还能合理分配店铺的劳动力。


三、生鲜水果店小程序的主要功能

说了那么多,相信大家也都迫不及待想要去开发自己的小程序,在此之前一定要想明白自己做小程序的目的是什么,怎么样更好地跟业务结合起来,更好地引流、促成转化。开发平台,能帮你快速开发店面小程序,打造属于自己的品牌!


生鲜水果店小程序的主要功能除了让用户在线挑选水果,下单即可享受配送服务之外,还有什么其他具体的功能呢?来看看开发的一款生鲜水果店小程序。


01 打开小程序,首先看到的就是领取红包的提示,但红包需要分享才能够领取成功,这样既能刺激用户的消费欲望,还能推广小程序。


02 从水果店小程序的首页来看,轮播图模块展示了部分店铺信息和活动信息,功能模块分为“热卖推荐”、“新品上市”、“红包”、“优惠券”及各种水果分类,页面的主体内容有“整点秒杀”、“拼团”和各类水果产品的展示,在底部导航栏可以切换“商城”、“分类”、“果篮”、“我”四个功能,界面整体简洁清晰,功能明确。


03 “热卖推荐”区域展示了热销的水果产品,用户可以在不同的分类中自由切换,挑选自己喜欢的水果,对于喜欢的产品可以随时加入购物车,进行购买。


04 如果用户看到喜欢的水果,可以点击查看详情,在详情页能够进行收藏、加入购物车或立即购买等操作。用户购买时,在订单页可以选择快递配送或到店自取,十分方便。


05 功能模块的“新品上市”、“野生蓝莓”、“葡萄提子”等是店铺水果的不同分类,和导航栏的“分类”功能一样,用户可以查看不同种类的水果,同时还可以在顶部的搜索框输入关键词搜索想买的水果。


06 首页的“红包”“优惠券”以及“整点秒杀”“拼团”是能提高用户粘性的活动,红包和优惠券可以刺激用户的消费欲望,整点秒杀能增强用户的活动参与感,拼团则可以利用用户的主动分享裂变流量,引流拉新,大幅度提高销量。


07 底部导航栏的“果篮”里是用户加入购物车的产品,用户可以对购物车里的水果进行删除或购买等操作;切换至菜单“我”,用户可以查看个人信息,比如“我的拼团”、“我的收藏”、“收货地址”等。


08 该水果店小程序还能吸引用户成为分销商或入驻商,分销商可以帮助店铺快速获取新用户,提高销量,从而获取店铺的酬劳。入驻商可以成为小程序平台的商家,在平台进行产品销售。


总结:店主还可以通过预约、定制果盘等服务,进一步降低存储和运输成本、提高销量,打造线上线下相结合的局面,更为有效的将线上流量变现。


综合来说,微信小程序可以为生鲜水果店带来如下价值:


1、增加生鲜水果店的销量;


2、改善用户的消费体验;


3、减少门店运营成本;


4、增强店铺品牌知名度。


小程序开发
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