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}
				
当前位置: 首页 > 售后 > 艺源智库
酒店与民宿行业该怎么做小程序 3个实用开发案例
时间:2019-03-08 10:23:50
文章发布:李阳
原创作者:未知
来源:互联网

小程序商城搭建成为当下热门话题,下面从多个方面来谈谈酒店行业该怎么做小程序 3个实用开发案例。


酒店这种将服务放到首位的需求,是需要一款小程序应用来解决用户的需求,从酒店预订,到咨询,再到支付,一个小程序能够省去大部分的人力物力,可以说对于酒店行业来说,拥有酒店小程序,可以帮助诸多企业及商家升级转型移动互联网时代,获得了可观的收益。那么,酒店行业该怎么做小程序呢?


一酒店小程序怎么做:应解决这些刚需


小程序在酒店行业的应用有很多,但是对于酒店行业而言,主要的还是要将服务放到首位,重点在于解决用户在实际生活中遇到的问题,只有这样才能更好的解决问题,让自己的酒店产生盈利。


酒店与民宿行业该怎么做小程序 3个实用开发案例-艺源科技


酒店预定


客户可以通过小程序了解酒店的环境、评分、服务评价等信息,避免选到不熟悉而选到贵的、服务差的酒店。还可以预约入住时间段,自由设定所选的房间套餐等,为客户提供了灵活的时间准备以及日程的有效安排,提高用户体验。


预约取票


以往客人开发票需要手写或者用手机输入很长的发票抬头,并且还要在前台等很久,体验非常糟糕。借助小程序,可以直接获取到预存在微信里的发票抬头和邮寄地址,同时还可以预约取票,节省了大量时间。


客户咨询


直接在小程序页面展示酒店的微信以及客服电话,客户直接进行联系,一触即达,及时捕捉客户需求,快速解决客户疑惑,展现高度专业与优质服务,提高用户体验。


信息展示


对于一些非必须物品,例如空气净化器,除湿器,冰箱,一次性浴缸套等,客人需要时不知道酒店是否提供,是否收费,这会让客人感到很无助。如果借助小程序,将这些物品放到小程序上,介绍清楚,客人点选后客服直接送到房间。产生的消费从押金中扣除,便捷性提高了不止一个等级。


还有酒店内的配套服务,娱乐休闲项目等。放到小程序上后,一目了然,更改起来也很方便,节省了大量成本。


二酒店小程序怎么做,6条实用开发案例

同程艺龙酒店小程序分享砍价大力推广


2018年暑期,同程艺龙在其小程序“同程艺龙酒店机票火车票”上线了一个酒店分享“砍价”活动,该活动实际上是返现活动的“社交版”,力度更大也更加好玩。用户在上述小程序选择国内任意酒店下单并完成支付,待订单确认后即可在微信上邀请好友帮自己“砍价”。


通过这一形式,“同程艺龙酒店机票火车票”小程序也成功多次入驻阿拉丁小程序top3排行榜。


铂涛想为消费者提供丰富的体验生活圈


与其说铂涛开发的是酒店微信小程序,不如说它是垂直领域的美团点评。未来,除了住宿、餐饮、艺术、生活,铂涛还会为我们展示哪些生活场景,值得更多的期待和思考。


速8想更好地服务会员


“目前‘速8中国’微信小程序运行效果还是令人满意的。”速伯艾特(北京)国际酒店管理有限公司市场营销总监霍磊介绍,基于微信小程序的页面展示速度快等特点,“速8中国”目前主要提供酒店预订、商城、会员个人设置等相关功能,同时,速8将APP中的促销焦点图搬进了小程序中,在首页进行展示,让会员更方便地了解速8的实时促销活动。霍磊表示,速8推出微信小程序的另一目的就是为了更好地服务会员。


三酒店小程序增加营销功能,增强客户粘性


酒店小程序怎么做,酒店行业应该通过小程序还可以实现营销目的,通过多种营销方式,可以让更多的用户了解到酒店,获得更多的用户,从而创造更多价值。比如可以涉及到这些营销推广功能,让你低成本进行推广宣传:


品牌宣传


展示了酒店相关文化、场景布置的照片、酒店发展历程等,给消费者清晰展示品牌故事,全方位的展示酒店文化,树立良好的行业形象,更好宣传企业品牌。  


建议反馈


对于酒店提供的产品或者服务进行意见反馈,听取用户的意见,改进相关的运营方案,与用户形成良好的互动关系,注重用户意见,提高用户体验。


信息记录


酒店小程序有专属的数据库,酒店可以通过数据库,对用户信息有更多更全面的了解,继而根据数据库进行数据分析,了解用户的需求及偏好,以便后续优化和改进自身工作,给用户提供更优质的服务,从而提升客户满意度,利用好口碑带来更多的流量。


会员营销


酒店小程序还可以嵌入“会员+卡券+积分+满减+分销”等营销功能,为酒店提升招募会员及会员转化能力,采用入住即会员、会员享折扣、推荐返积分/卡券的新模式,助力酒店轻松获客、沉淀会员,促进二次消费。


酒店行业在做小程序的时候,一定要充分考虑行业特性,设置符合行业特点的功能。只有小程序能够很好的满足用户的需求,酒店企业才能够从中获利更多。

科技小程序工具提供多类型商城/门店小程序制作,可视化编辑 1秒生成5步上线。通过拖拽、拼接模块布局小程序商城页面,所看即所得,只需要美工就能做出精美商城。

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