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就这么简单!5个简单原则帮你搞定产品的用户体验设计
时间:2019-03-28 10:13:09
文章发布:李阳
原创作者:未知
来源:优设

就这么简单!5个简单原则帮你搞定产品的用户体验设计-艺源科技

生活中许多东西都是瞬息万变的,不变的东西并不多,躲不过的死亡,和雷打不动晚七点新闻联播。在如此复杂多变的时代,要如何做好用户体验设计呢?作为一个用户体验设计师,多年一来我实践了无数想法,试图寻找关于用户体验设计的答案。

想来复杂,但说起来也简单。在这些年的探索过程中,我的感受是,用户体验设计师的工作本质上是深入用户的大脑去寻找答案。我们需要了解大量的用户大脑中对于设计的真实看法,剖析肢解这些信息,整理出潜在的问题,和他们所面临的困惑。

在设计过程中、之前和之后都要持续不断地做用户体验设计,这是一个永无止境的过程。在任何时候都要考虑用户行为,这对于设计者是一个极大的挑战。

为了产品设计始终走在对的道路之上,我总结了5个简单的用户体验设计准则,并且用它作为我设计过程的重要参考。理解用户体验设计的设计决策并为团队成员作出解释,本就是一件不容易的事情,落实到产品中,更是需要走很长的路。


1、易于消化

就这么简单!5个简单原则帮你搞定产品的用户体验设计-艺源科技

好设计应该是易于用户消化的——大脑不应该花费巨量的脑细胞来费神分析眼睛看到的东西。如果设计得易于理解,访客和用户会很快“Get it”而无需花费半个小时来查看下方一千多字分6段解释的说明文字。

这不仅仅是设计清晰易读的文案这么单纯。用户需要在合适的视觉引导下作出对的决定,内嵌12个纯文本的菜单,这样的设计是令人发指的(亚马逊的Fire Phone 的设置菜单就这样,已经被吐槽得体无完肤了)。通过字体大小/粗细、色彩和图标来组织信息,拉开层级,可以突出重要的信息/选项,让用户更快地找到想要的东西。

另一个例子就是常见的新用户的用户指南,通常它们是以覆盖在界面层之上的小提示而存在,它们会分成多个不同的步骤,点击一个,进入下一条。但是反过来,你站在用户的角度来想想,你真的喜欢这东西么?一堆出乎意料的指令在界面中意想不到的地方弹出来,你或者你的用户真的消化得了这么多信息?

想想看,你费尽心思让用户去获取的信息、去做的事情,最后会像漏斗里的水一样流走,这真的是对你的努力和产品信息的极大浪费。每个人的大脑获取信息的效率和数量是相当有限的,合理运用,别太粗暴。


2、清晰

就这么简单!5个简单原则帮你搞定产品的用户体验设计-艺源科技

好的设计是诚实的,这句话也是设计大师Dieter Rams说的。除了要通过内容和设计传达你的价值观,还需要让用户明白其中的实际价值。模棱两可的表述和不干脆的产品是无法赢得粉丝的。

明确了产品的核心价值,围绕着它将所有的内容都清晰地表达出来。用户如果不知道你的支付系统的细节,是不会毫无顾虑地点击“立即购买”的。尽管许多团队选择使用“免费试用”来获取用户信息再过度到自动付款,但是这种做法真的能获得用户的信任和认可么?

虽然听起来很俗气,但是解决产品清晰度问题的黄金准则,就是解释清楚,让所有的东西都透明而清晰地呈现出来,你希望你用的东西都是清晰直观的,那么你也不要去蒙蔽你的用户。


3、信任感

就这么简单!5个简单原则帮你搞定产品的用户体验设计-艺源科技

好设计是应该是值得信任,也容易被相信的。在要求用户执行某一动作的时候,尽一切努力帮他们理解为什么这个操作是必要的。每一步都需要借助诚实和清晰的表述来建立信任,逐步的积累,一点点提升用户的信任感。

看看Uber、Lyft和Airbnb吧。这些APP在这些一直处于相对混乱的行业当中杀出一条血路,不仅仅是补贴给的多,他们在服务体系的构建和安全性上投注的心思非常之多。这些APP对于用户的支付和个人信息保持的非常之好(Airbnb尤其如此),可能在刚刚开始同陌生人沟通的时候,会有些不适,但是用着用着你会越来越信赖他们,交易风险比起其他的对低不少。


4、熟悉性

就这么简单!5个简单原则帮你搞定产品的用户体验设计-艺源科技

突破性的设计自然是炫酷无比,但是走心的设计才更好。Dribbble上炫酷的效果和全新的框架看起来不错,但是如果没人点击购买按钮,那你就麻烦了。

各个平台的设计规范的存在是有理由的。虽然看起来设计规范是想让产品在各个平台看起来更加一致,但是请注意那些一致而富有粘性的设计细节,熟悉的模式、相同的图标、统一的风格,本质上是营造出原生的感觉,让用户感到熟悉。

当然,这些设计方案在实际的设备上进行测试过之后才知道是否可行,如果想在各个平台上都让用户有熟悉而宾至如归的感觉,还是有很长的一段路要走的。而这也是类似InVision这样的工具试图帮用户做到的。


5、令人愉悦

就这么简单!5个简单原则帮你搞定产品的用户体验设计-艺源科技

一般说来,仅有好想法是不够的,有良好的执行才能赢得竞争。设计团队执行得越多,用户需要做的就越少。复杂的问题被简化得越好,用户从解决方案中所获得的愉悦感就越强。

当你的产品足够好用,给用户带来足够的愉悦感的时候,用户不再将其视作一个“产品”,也不再意识到它是一个“工具”,而是将其当作生活中一个实用而不可或缺的组成部分,这也意味着这个产品是成功的。


站在用户这边

在清晰明确的意图之下构建贴心的产品,这是你真正关注产品设计的明证。这样的产品让用户更舒适地做出选择,营造更优秀的用户体验。产品设计是否用心其实很好判断,是否诚实地设计,用心地为用户考虑。一双鞋好不好,穿着它走上十公里,当你拖着疲惫的身躯回家的时候,仔细回味穿着它的每一步,就知道它好不好。而这也是我们面对自己的产品,要做的事情。

小程序开发
标签: 理解UI设计准则 用户体验 经验分享 设计准则 设计规范
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