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小程序的发力点在哪
时间：2019-01-19 10:16:42
文章发布：SEO优化
原创作者：未知
来源：互联网

　　从服务提供的形态上来看，小程序带来的改变是巨大的，本质上来讲是基于平台、用端点、API来提供服务的巨大进步，将会成为获取服务的新的方式，会导致利益重新分配、生态重构。一年内，腾讯股价持续高涨，在去年11月，腾讯市值已超过Facebook，成为全球第五大市值的公司。小程序是能带来的实际利润的策略性产品，媒体意识到小程序的火热，指出小程序成为了移动互联网创业的心引爆点，微信超级平台概念得到追捧。随着众多品牌的不断入驻小程序，微信电商生态正在野蛮生长的状态，逐步进入正规军时代，故事的大幕刚刚拉开。

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　　作为整个流量链条中变现终点的电商，微信生态正在成为新的流量源头，但如何去挖掘这个新的流量红利，似乎还需要更多的探索。流量红利结束了么?其实并没有，即便是在总的流量池量保持不变的情况下，流量的徙移也可以带来新的流量红利。微信生态便是典型的例子，作为如今整个移动互联网流量黑洞，微信已经占据了人们在智能终端大部分的使用时长，也让微信生态本身正在成为新的流量红利。

　　目前移动端已成为网民进行网购的主要渠道，而今年微信小程序的诞生为移动端电商交易市场注入新的活力。微信平台自身的社交属性能够给电商平台带来更多的流量，也预示着更多的可能性，小程序电商市场的潜力无限。有人曾说;“普遍的焦虑和不安是小程序持续爆发的环境”。随着互联网化，竞争的加强，中小企业面临各种瓶颈，线上流量获取的成本增加，线下用户的留存的困境，急需新的模式和玩法，号称10亿微信社交流量的红利，小程序成了流量变现的“直通车”。

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