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当前位置: 首页 > 新闻 > 业界动态
APP推广初期会遇到哪些难题?
时间:2019-04-18 18:11:33
文章发布:SEO优化
原创作者:未知
来源:互联网

  1:产品上线后,领导要求找400个免费平台把产品发布出去,这样真的有用吗?

  毋庸置疑这样肯定是有用的,因为产品铺的越广也就意味着产品曝光的机会多一些,被下载的可能性又多了一些,但是,与其说你有那么多的时间去做这个工作,不如集中时间做一下主流渠道的测试,我们在早期App开发推广的时候认识只依靠应用市场就够了,用户也比较精准,但是现在的应用市场很多都是没有量的市场,能够带给你量的市场也就那么十几家甚至几家。所以建议,没必要花那个时间去做非要铺满几百个平台的工作,而且还有一个就是有些平台不需要你去手动上传,在其他市场有了他们会自己抓取下载包。

  2:iOS开发的aso除了积分墙还有什么渠道?

  ASO是应用商店的搜索优化,积分墙这种渠道因为简单粗暴被广受喜欢,但是不仅仅局限在积分墙,地推也可以啊,举个例子,你在地推的时候,假使你的关键词排在十几二十几的位置,这个时候有一些真实的用户用过搜索下载到某一产品,这样的五十个真实用户比你用积分墙一百个用户来的效果更明显。

  3:Aso的权重一共有几个?自己推测还是官方发布的?

  我们所说的ASO的权重是一个不存在的东西,是从早期做SEO的时候衍生来的词语,是一个相对概念,百度、苹果也没有官方说有这样的概念,行业内为了更好的表述用“权重”这个词语。姑且可以分为几块:产品自身的权重,产品整体权重中的下载,描述,评论,激活,留存等权重,还有就是具体一个关键词在该产品的权重等。

  

64.png


  4:安卓应用市场关键词热度可以使用哪些工具查询 ?

  目前还未有一款工具能够时时检测到具体的一个关键词在某一个安卓应用市场的热度,可以借助百度指数看一下。另外一个是可以利用每一个应用市场下拉框选择关键词。

  5:目前地推活动来讲,以简单粗暴的形式,怎么做才能效果好?

  地推这种推广方式被很多人吐槽被做烂的方式但仍有一些公司在坚持去做的推广方式,可见地推并不是很多公司的产品都适合,前段时间的北京一产品通过地推的方式获得很多用户,但是群主之后对该产品作了分析,在地推的当天和之后的两天产品迅速走红,可当群主继续监测之后发现从开始地推之前无榜单排名但社交榜单十几名,销声匿迹,总结一下,社交类的产品泛滥,垂直领域社交更是甚多,其它因素且不说,当基于这两点后来的产品体验不好带来的结果只有这样。我们总说饿了么地推是牛皮癣的方式,哪哪贴的都是饿了么二维码,但是长时间的这样一个用户召唤,彻底改变了一个用户的消费习惯的产品才是真的好的推广方式。


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