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小程序商城上线 大悦城控股与商户共克时艰
时间:2020-02-15 09:46:55
文章发布:李阳
原创作者:未知
来源:互联网

疫情当前,大悦城控股选择与商户共克时艰。除了减免租金之外,西单大悦城、朝阳大悦城和西安大悦城等多个商业项目近日以小程序商城等经营工具为重要抓手,通过线上线下融合的方式逐步带动场内商户生产经营,为商户带客售货,进一步释放顾客消费需求,激发商户的经营动力。

立足高频主场 打造购物社交化场景

据大悦城控股介绍,作为首个试点,西单大悦城率先推出小程序商城。目前,该商城已吸引超40家场内商户首批入驻,上线商品由大悦城与商户一同精选,爆款新品随时更新,潮流单品、运动装备、时尚穿搭、美妆护肤一应俱全。

西单大悦城的会员可通过登陆微信小程序,菜单下拉即可直接进入小程序商城,按照需求挑选心仪的产品。在满足消费的同时,小程序商城还为消费者实时提供最新的品牌资讯、促销信息,便于消费者在家完成退换货,省时省力。

此外,朝阳大悦城、西安大悦城等项目还通过联合入驻商户进行店铺二维码推送。各商户通过微信与客户进行互动交流、商品选定、快递反馈等,线上所售各品牌优惠套装、明星单品皆可凭线上选购消费记录享正常三包保障。

为解决线上销售所面临的到店盘点货品、梳理尺码、拍摄样片等产生的疫情防控问题,大悦城项目团队安排物业安保值班人员配合,开展进场人员的身体状况监测、定时消毒、检查放行、无接触式快递服务等工作。

3b292df5e0fe99250865e18dc7b76bd98cb171ac.jpg

(近百家商户进驻西单大悦城小程序商城)

自2019年12月21日西单小程序商城上线以来,已产生近150万交易额,日活量过万。目前,第二批近60家品牌也即将入驻,在线上与广大消费者见面。

线上线下零售模式的深度融合

区别于普通电商,大悦城控股在商业领域拥有多年积淀下来的优质品牌资产与实体运营经验。

未来,大悦城小程序商城还可将货品进一步融入到短视频、VR等新兴社交场景,不断点亮大悦城的数字化名片,在强化品牌知名度与美誉度的同时,也为商户的客流开辟带来新的通道。

在大悦城控股商业看来,线上渠道可对线下形成有力补充,打出漂亮的“组合拳”。基于客流核心价值地位,大悦城选择通过社交化购物场景,不断聚合私域流量,并发挥其价值。同时,专业团队通过运用大数据,捕捉用户的需求,预判其中的变化趋势,更精确地分析消费者消费习惯、喜好以及消费趋势,运筹帷幄,帮助商户调整运营战术。

大悦城控股表示,在西单大悦城试水成功后,小程序商城将逐步在大悦城控股旗下商业项目全面推行。目前预计首批上线商户总数约450家,其中部分核心品牌近70家,涵盖时尚服饰、运动潮流、儿童亲子及生活配套等。未来,陆续将会有更多商户加入到合作行列。

原文地址:https://www.toutiao.com/i6792826164697104910/

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