array(23) {
  ["id"] => string(3) "212"
  ["siteid"] => string(1) "1"
  ["type"] => string(1) "0"
  ["m_id"] => string(1) "1"
  ["p_id"] => string(1) "0"
  ["name"] => string(6) "产品"
  ["thumb"] => string(0) ""
  ["image"] => string(0) ""
  ["desc"] => string(0) ""
  ["pdir"] => string(0) ""
  ["dir"] => string(3) "pro"
  ["url"] => string(0) ""
  ["setting"] => array(15) {
    ["is_html"] => int(1)
    ["content_is_html"] => int(1)
    ["urlrule"] => int(1)
    ["contenturlrule"] => int(1)
    ["meta_title"] => string(0) ""
    ["meta_keywords"] => string(0) ""
    ["meta_description"] => string(0) ""
    ["category_template"] => string(0) ""
    ["list_template"] => string(16) "list_channel.tpl"
    ["show_template"] => string(13) "show_news.tpl"
    ["formid"] => string(0) ""
    ["url"] => string(0) ""
    ["target"] => string(0) ""
    ["pri_grade_visit"] => array(0) {
    }
    ["pri_grade_add"] => array(0) {
    }
  }
  ["order"] => string(1) "0"
  ["sethtml"] => string(1) "0"
  ["stat"] => string(1) "2"
  ["flowid"] => string(1) "0"
  ["image_mo"] => string(0) ""
  ["page_num"] => string(1) "0"
  ["wxstat"] => string(1) "0"
  ["scope"] => string(0) ""
  ["modelname"] => string(12) "信息模型"
  ["son"] => array(7) {
    [0] => array(23) {
      ["id"] => string(3) "213"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "0"
      ["m_id"] => string(1) "1"
      ["p_id"] => string(3) "212"
      ["name"] => string(12) "智慧教育"
      ["thumb"] => string(0) ""
      ["image"] => string(0) ""
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(9) "Education"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(1)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(1)
        ["meta_title"] => string(0) ""
        ["meta_keywords"] => string(0) ""
        ["meta_description"] => string(0) ""
        ["category_template"] => string(0) ""
        ["list_template"] => string(16) "list_channel.tpl"
        ["show_template"] => string(8) "show.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "0"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(0) ""
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(6) "测试"
      ["modelname"] => string(12) "信息模型"
      ["son"] => array(2) {
        [0] => array(22) {
          ["id"] => string(3) "214"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(3) "213"
          ["name"] => string(30) "智慧教育在线考试系统"
          ["thumb"] => string(63) "/modules/cms/uploads/recommend/2020/10/14/06560012026940189.png"
          ["image"] => string(63) "/modules/cms/uploads/recommend/2020/11/12/06585030929966955.png"
          ["desc"] => string(0) ""
          ["pdir"] => string(0) ""
          ["dir"] => string(4) "zxks"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(0) ""
            ["meta_keywords"] => string(0) ""
            ["meta_description"] => string(0) ""
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(18) "show_page_exam.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "0"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(63) "/modules/cms/uploads/recommend/2020/11/12/06585059401213114.jpg"
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(54) "适用于学校、招聘、培训、知识竞赛......"
          ["modelname"] => NULL
        }
        [1] => array(22) {
          ["id"] => string(3) "215"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(3) "213"
          ["name"] => string(30) "智慧教育在线教育系统"
          ["thumb"] => string(63) "/modules/cms/uploads/recommend/2020/10/14/06559970637340605.png"
          ["image"] => string(0) ""
          ["desc"] => string(0) ""
          ["pdir"] => string(0) ""
          ["dir"] => string(4) "zxjy"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(0) ""
            ["meta_keywords"] => string(0) ""
            ["meta_description"] => string(0) ""
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(17) "show_page_zmy.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "0"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(0) ""
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(30) "适用于知识付费小程序"
          ["modelname"] => NULL
        }
      }
    }
    [1] => array(23) {
      ["id"] => string(3) "216"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "0"
      ["m_id"] => string(1) "1"
      ["p_id"] => string(3) "212"
      ["name"] => string(12) "智慧电商"
      ["thumb"] => string(0) ""
      ["image"] => string(0) ""
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(4) "zhds"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(1)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(1)
        ["meta_title"] => string(0) ""
        ["meta_keywords"] => string(0) ""
        ["meta_description"] => string(0) ""
        ["category_template"] => string(0) ""
        ["list_template"] => string(16) "list_channel.tpl"
        ["show_template"] => string(8) "show.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "0"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(0) ""
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => string(12) "信息模型"
      ["son"] => array(3) {
        [0] => array(22) {
          ["id"] => string(3) "217"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(3) "216"
          ["name"] => string(15) "B2C电商平台"
          ["thumb"] => string(63) "/modules/cms/uploads/recommend/2020/10/15/06560909969005392.png"
          ["image"] => string(0) ""
          ["desc"] => string(0) ""
          ["pdir"] => string(0) ""
          ["dir"] => string(3) "B2C"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(88) "B2C商城系统_B2C商城建设_B2C网店系统_B2C电商系统开发建设-艺源科技"
            ["meta_keywords"] => string(75) "B2C商城系统,B2C商城建设,B2C网店系统,B2C电商系统开发建设"
            ["meta_description"] => string(254) "【艺源科技】是国内知名的B2C商城系统开发服务商,基于长期服务大型企业所积累的B2C网站建设经验,专注于为企业提供高品质的b2c商城系统、b2c网店系统、b2c电商系统开发及b2c商城建设等服务。"
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(17) "show_page_b2c.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "0"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(63) "/modules/cms/uploads/recommend/2021/01/19/06643916132914280.jpg"
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(36) "成熟稳定的私有化电商系统"
          ["modelname"] => NULL
        }
        [1] => array(22) {
          ["id"] => string(3) "218"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(3) "216"
          ["name"] => string(26) "B2B2C多商户电商平台"
          ["thumb"] => string(63) "/modules/cms/uploads/recommend/2020/10/15/06560910116613836.png"
          ["image"] => string(0) ""
          ["desc"] => string(0) ""
          ["pdir"] => string(0) ""
          ["dir"] => string(5) "B2B2C"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(0) ""
            ["meta_keywords"] => string(0) ""
            ["meta_description"] => string(0) ""
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(16) "show_waiting.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "0"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(0) ""
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(58) "打造类京东、天猫平台,支持自营+招商入驻"
          ["modelname"] => NULL
        }
        [2] => array(22) {
          ["id"] => string(3) "219"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(3) "216"
          ["name"] => string(20) "智慧IM客服系统"
          ["thumb"] => string(63) "/modules/cms/uploads/recommend/2020/10/15/06560910289244834.png"
          ["image"] => string(0) ""
          ["desc"] => string(0) ""
          ["pdir"] => string(0) ""
          ["dir"] => string(4) "imkf"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(0) ""
            ["meta_keywords"] => string(0) ""
            ["meta_description"] => string(0) ""
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(16) "show_waiting.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "0"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(0) ""
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(0) ""
          ["modelname"] => NULL
        }
      }
    }
    [2] => array(23) {
      ["id"] => string(3) "220"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "0"
      ["m_id"] => string(1) "1"
      ["p_id"] => string(3) "212"
      ["name"] => string(12) "智慧企业"
      ["thumb"] => string(0) ""
      ["image"] => string(0) ""
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(4) "zhqy"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(1)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(1)
        ["meta_title"] => string(0) ""
        ["meta_keywords"] => string(0) ""
        ["meta_description"] => string(0) ""
        ["category_template"] => string(0) ""
        ["list_template"] => string(16) "list_channel.tpl"
        ["show_template"] => string(16) "show_waiting.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "0"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(0) ""
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => string(12) "信息模型"
      ["son"] => array(2) {
        [0] => array(22) {
          ["id"] => string(3) "221"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(3) "220"
          ["name"] => string(21) "智慧企业CMS系统"
          ["thumb"] => string(63) "/modules/cms/uploads/recommend/2020/10/15/06560910702059456.png"
          ["image"] => string(63) "/modules/cms/uploads/recommend/2018/12/27/05992386417829529.jpg"
          ["desc"] => string(234) "企业营销系统|yycms更懂你的企业建站系统;直观、简洁 ,轻松愉悦的后台管理;yycms后台的功能划分都是根据用户习惯设计;采用极简扁平化界面风格;操作人员可以轻松上手。"
          ["pdir"] => string(0) ""
          ["dir"] => string(5) "qycms"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(0) ""
            ["meta_keywords"] => string(0) ""
            ["meta_description"] => string(0) ""
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(19) "show_page_yycms.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "0"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(63) "/modules/cms/uploads/recommend/2018/05/05/05788532174033094.png"
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(39) "适用于集团、企业、院校官网"
          ["modelname"] => NULL
        }
        [1] => array(22) {
          ["id"] => string(3) "222"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(3) "220"
          ["name"] => string(30) "智慧企业培训考试系统"
          ["thumb"] => string(63) "/modules/cms/uploads/recommend/2020/10/15/06560910884723838.png"
          ["image"] => string(0) ""
          ["desc"] => string(0) ""
          ["pdir"] => string(0) ""
          ["dir"] => string(6) "qypxks"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(0) ""
            ["meta_keywords"] => string(0) ""
            ["meta_description"] => string(0) ""
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(16) "show_waiting.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "0"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(0) ""
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(0) ""
          ["modelname"] => NULL
        }
      }
    }
    [3] => array(23) {
      ["id"] => string(3) "223"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "0"
      ["m_id"] => string(1) "1"
      ["p_id"] => string(3) "212"
      ["name"] => string(12) "智慧营销"
      ["thumb"] => string(0) ""
      ["image"] => string(0) ""
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(4) "zhyx"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(1)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(1)
        ["meta_title"] => string(0) ""
        ["meta_keywords"] => string(0) ""
        ["meta_description"] => string(0) ""
        ["category_template"] => string(0) ""
        ["list_template"] => string(16) "list_channel.tpl"
        ["show_template"] => string(8) "show.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "0"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(0) ""
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => string(12) "信息模型"
      ["son"] => array(2) {
        [0] => array(22) {
          ["id"] => string(3) "224"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(3) "223"
          ["name"] => string(27) "公众号智慧营销系统"
          ["thumb"] => string(0) ""
          ["image"] => string(63) "/modules/cms/uploads/recommend/2019/06/21/06144545225505599.jpg"
          ["desc"] => string(97) "企业做宣传、活动、营销、公众号吸粉?|用艺源公众号智慧营销就够了!"
          ["pdir"] => string(0) ""
          ["dir"] => string(7) "gshzhyx"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(0) ""
            ["meta_keywords"] => string(0) ""
            ["meta_description"] => string(0) ""
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(23) "show_page_wxmarking.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "0"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(63) "/modules/cms/uploads/recommend/2019/07/02/06153961427945302.png"
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(96) "适用于公众号吸粉,朋友圈活动推广适用于公众号吸粉,朋友圈活动推广"
          ["modelname"] => NULL
        }
        [1] => array(22) {
          ["id"] => string(3) "225"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(3) "223"
          ["name"] => string(21) "朋友圈营销系统"
          ["thumb"] => string(0) ""
          ["image"] => string(0) ""
          ["desc"] => string(0) ""
          ["pdir"] => string(0) ""
          ["dir"] => string(7) "pyqyxxt"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(0) ""
            ["meta_keywords"] => string(0) ""
            ["meta_description"] => string(0) ""
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(16) "show_waiting.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "0"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(0) ""
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(30) "适用于朋友圈广告推广"
          ["modelname"] => NULL
        }
      }
    }
    [4] => array(23) {
      ["id"] => string(3) "226"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "0"
      ["m_id"] => string(1) "1"
      ["p_id"] => string(3) "212"
      ["name"] => string(12) "智慧政务"
      ["thumb"] => string(0) ""
      ["image"] => string(0) ""
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(4) "zhzw"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(1)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(1)
        ["meta_title"] => string(0) ""
        ["meta_keywords"] => string(0) ""
        ["meta_description"] => string(0) ""
        ["category_template"] => string(0) ""
        ["list_template"] => string(16) "list_channel.tpl"
        ["show_template"] => string(0) ""
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "0"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(0) ""
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => string(12) "信息模型"
      ["son"] => array(2) {
        [0] => array(22) {
          ["id"] => string(3) "227"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(3) "226"
          ["name"] => string(24) "智慧政务信息系统"
          ["thumb"] => string(0) ""
          ["image"] => string(63) "/modules/cms/uploads/recommend/2018/12/27/05992334036130748.jpg"
          ["desc"] => string(213) "YYGOV更懂你的政务建站系统|后台的功能划分都是根据用户习惯设计  直观、简洁,轻松愉悦的后台管理,采用极简扁平化风格  不需要特别培训就可以轻松上手。
"
          ["pdir"] => string(0) ""
          ["dir"] => string(6) "zhzwxx"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(0) ""
            ["meta_keywords"] => string(0) ""
            ["meta_description"] => string(0) ""
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(19) "show_page_yygov.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "0"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(0) ""
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(27) "适用于市级区级政府"
          ["modelname"] => NULL
        }
        [1] => array(22) {
          ["id"] => string(3) "228"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(3) "226"
          ["name"] => string(30) "消防职业鉴定报名系统"
          ["thumb"] => string(0) ""
          ["image"] => string(0) ""
          ["desc"] => string(0) ""
          ["pdir"] => string(0) ""
          ["dir"] => string(8) "xfzyjdbm"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(0) ""
            ["meta_keywords"] => string(0) ""
            ["meta_description"] => string(0) ""
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(16) "show_waiting.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "0"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(0) ""
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(39) "适用于职业鉴定考试在线报名"
          ["modelname"] => NULL
        }
      }
    }
    [5] => array(23) {
      ["id"] => string(3) "229"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "0"
      ["m_id"] => string(1) "1"
      ["p_id"] => string(3) "212"
      ["name"] => string(9) "智慧O2O"
      ["thumb"] => string(0) ""
      ["image"] => string(0) ""
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(3) "O2O"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(1)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(1)
        ["meta_title"] => string(0) ""
        ["meta_keywords"] => string(0) ""
        ["meta_description"] => string(0) ""
        ["category_template"] => string(0) ""
        ["list_template"] => string(16) "list_channel.tpl"
        ["show_template"] => string(0) ""
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "0"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(0) ""
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => string(12) "信息模型"
      ["son"] => array(3) {
        [0] => array(22) {
          ["id"] => string(3) "230"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(3) "229"
          ["name"] => string(18) "智慧餐饮系统"
          ["thumb"] => string(63) "/modules/cms/uploads/recommend/2020/10/14/06560008964227699.png"
          ["image"] => string(63) "/modules/cms/uploads/recommend/2018/12/27/05992489712098156.jpg"
          ["desc"] => string(52) "智慧餐饮|十年电商经验,助力餐饮商家"
          ["pdir"] => string(0) ""
          ["dir"] => string(4) "zhcy"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(0) ""
            ["meta_keywords"] => string(0) ""
            ["meta_description"] => string(0) ""
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(13) "show_page.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "0"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(0) ""
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(30) "适用于门店餐饮、外卖"
          ["modelname"] => NULL
        }
        [1] => array(22) {
          ["id"] => string(3) "231"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(3) "229"
          ["name"] => string(21) "智慧社区团系统"
          ["thumb"] => string(63) "/modules/cms/uploads/recommend/2020/10/14/06560008809475963.png"
          ["image"] => string(63) "/modules/cms/uploads/recommend/2020/02/17/06352798620778074.jpg"
          ["desc"] => string(141) "艺源社区团购系统|快速搭建社群平台,抢占社群团购消费红利
全方位立体适配社群团购,始先数据化管理"
          ["pdir"] => string(0) ""
          ["dir"] => string(5) "zhsqt"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(0) ""
            ["meta_keywords"] => string(0) ""
            ["meta_description"] => string(0) ""
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(16) "show_tuangou.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "0"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(0) ""
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(39) "适用于整合多个社区社群资源"
          ["modelname"] => NULL
        }
        [2] => array(22) {
          ["id"] => string(3) "239"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "2"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(3) "229"
          ["name"] => string(12) "智慧医美"
          ["thumb"] => string(63) "/modules/cms/uploads/recommend/2020/10/14/06560038844148616.png"
          ["image"] => string(0) ""
          ["desc"] => string(0) ""
          ["pdir"] => string(0) ""
          ["dir"] => string(0) ""
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(0)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(0)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(0) ""
            ["meta_keywords"] => string(0) ""
            ["meta_description"] => string(0) ""
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(0) ""
            ["formid"] => string(0) ""
            ["url"] => string(24) "http://yimei.yyvweb.com/"
            ["target"] => string(6) "_blank"
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "0"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(0) ""
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(30) "适用于美业商家、门店"
          ["modelname"] => NULL
        }
      }
    }
    [6] => array(23) {
      ["id"] => string(3) "232"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "0"
      ["m_id"] => string(1) "1"
      ["p_id"] => string(3) "212"
      ["name"] => string(18) "小程序快应用"
      ["thumb"] => string(0) ""
      ["image"] => string(0) ""
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(6) "wechat"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(1)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(1)
        ["meta_title"] => string(0) ""
        ["meta_keywords"] => string(0) ""
        ["meta_description"] => string(0) ""
        ["category_template"] => string(0) ""
        ["list_template"] => string(16) "list_channel.tpl"
        ["show_template"] => string(0) ""
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "0"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(0) ""
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => string(12) "信息模型"
      ["son"] => array(6) {
        [0] => array(22) {
          ["id"] => string(3) "233"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(3) "232"
          ["name"] => string(21) "在线投票小程序"
          ["thumb"] => string(63) "/modules/cms/uploads/recommend/2020/10/15/06560913225347255.png"
          ["image"] => string(0) ""
          ["desc"] => string(60) "支持图片投票,音乐投票,视频投票,文字投票..."
          ["pdir"] => string(0) ""
          ["dir"] => string(4) "zxtp"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(0) ""
            ["meta_keywords"] => string(0) ""
            ["meta_description"] => string(0) ""
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(16) "show_waiting.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "0"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(0) ""
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(0) ""
          ["modelname"] => NULL
        }
        [1] => array(22) {
          ["id"] => string(3) "234"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(3) "232"
          ["name"] => string(21) "活动报名小程序"
          ["thumb"] => string(63) "/modules/cms/uploads/recommend/2020/10/15/06560913421415867.png"
          ["image"] => string(0) ""
          ["desc"] => string(0) ""
          ["pdir"] => string(0) ""
          ["dir"] => string(4) "hdbm"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(0) ""
            ["meta_keywords"] => string(0) ""
            ["meta_description"] => string(0) ""
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(16) "show_waiting.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "0"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(0) ""
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(0) ""
          ["modelname"] => NULL
        }
        [2] => array(22) {
          ["id"] => string(3) "235"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(3) "232"
          ["name"] => string(21) "场馆预约小程序"
          ["thumb"] => string(63) "/modules/cms/uploads/recommend/2020/10/15/06560912674910792.png"
          ["image"] => string(0) ""
          ["desc"] => string(0) ""
          ["pdir"] => string(0) ""
          ["dir"] => string(4) "cgyy"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(0) ""
            ["meta_keywords"] => string(0) ""
            ["meta_description"] => string(0) ""
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(16) "show_waiting.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "0"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(0) ""
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(0) ""
          ["modelname"] => NULL
        }
        [3] => array(22) {
          ["id"] => string(3) "236"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(3) "232"
          ["name"] => string(21) "房产中介小程序"
          ["thumb"] => string(0) ""
          ["image"] => string(0) ""
          ["desc"] => string(0) ""
          ["pdir"] => string(0) ""
          ["dir"] => string(4) "fczj"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(0) ""
            ["meta_keywords"] => string(0) ""
            ["meta_description"] => string(0) ""
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(16) "show_waiting.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "0"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(0) ""
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(0) ""
          ["modelname"] => NULL
        }
        [4] => array(22) {
          ["id"] => string(3) "237"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(3) "232"
          ["name"] => string(21) "楼盘报备小程序"
          ["thumb"] => string(63) "/modules/cms/uploads/recommend/2020/10/15/06560911477437052.png"
          ["image"] => string(0) ""
          ["desc"] => string(0) ""
          ["pdir"] => string(0) ""
          ["dir"] => string(4) "lpbb"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(0) ""
            ["meta_keywords"] => string(0) ""
            ["meta_description"] => string(0) ""
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(16) "show_waiting.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "0"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(0) ""
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(0) ""
          ["modelname"] => NULL
        }
        [5] => array(22) {
          ["id"] => string(3) "238"
          ["siteid"] => string(1) "1"
          ["type"] => string(1) "1"
          ["m_id"] => string(1) "0"
          ["p_id"] => string(3) "232"
          ["name"] => string(21) "调查问卷小程序"
          ["thumb"] => string(63) "/modules/cms/uploads/recommend/2020/10/15/06560911073362241.png"
          ["image"] => string(0) ""
          ["desc"] => string(0) ""
          ["pdir"] => string(0) ""
          ["dir"] => string(4) "dcwj"
          ["url"] => string(0) ""
          ["setting"] => array(15) {
            ["is_html"] => int(1)
            ["content_is_html"] => int(0)
            ["urlrule"] => int(1)
            ["contenturlrule"] => int(0)
            ["meta_title"] => string(0) ""
            ["meta_keywords"] => string(0) ""
            ["meta_description"] => string(0) ""
            ["category_template"] => string(0) ""
            ["list_template"] => string(0) ""
            ["show_template"] => string(16) "show_waiting.tpl"
            ["formid"] => string(0) ""
            ["url"] => string(0) ""
            ["target"] => string(0) ""
            ["pri_grade_visit"] => array(0) {
            }
            ["pri_grade_add"] => array(0) {
            }
          }
          ["order"] => string(1) "0"
          ["sethtml"] => string(1) "0"
          ["stat"] => string(1) "2"
          ["flowid"] => string(1) "0"
          ["image_mo"] => string(0) ""
          ["page_num"] => string(1) "0"
          ["wxstat"] => string(1) "0"
          ["scope"] => string(0) ""
          ["modelname"] => NULL
        }
      }
    }
  }
}
				
当前位置: 首页 > 新闻 > 业界动态
互联网公司和传统企业的相似之处
时间:2020-05-09 15:40:13
文章发布:李阳
原创作者:未知
来源:互联网

本文作者以互联网公司产品运营思路对比传统企业的经营思路,来讲下互联网公司和传统企业的相同之处。

互联网公司和传统企业的相似之处-艺源科技

互联网公司和传统企业一直以来被当做两个派系,雷军和董小姐的10亿赌局,马云和王健林的电商赌局,都传递出一个信息,互联网公司和传统企业有着巨大的分歧和不同。这个不同带来的结果是,传统企业想转型做互联网,几乎都折戟沉沙,但有趣的是,互联网公司做传统业务,把互联网思维带入传统企业,往往能缔造出一些传奇。

我在做了五六年互联网运营工作后,去年转型切入传统业务,在传统企业摸爬滚打了将近一年多时间,对传统企业的经营有了一些自己的看法,结合之前的互联网运营推广经验,觉得其实两者有不同,但也有很多相同。

这里我以互联网公司产品运营思路对比传统企业的经营思路,来讲下两者的相同之处,由于不论是互联网公司或是传统企业,都是以服务用户为本,所以本篇文章始终围绕着用户来讲。

相同点一:拉新

任何企业,不论是互联网公司还是传统企业都离不开拉新,没有拉新,都存活不下去,两者在获客的需求上是一致的。互联网运营里面把这叫拉新,传统企业叫获客。叫法不同,我推测主要是用户量级的区别导致。

互联网动不动百万千万上亿的用户,在我做互联网运营时,后台的新增用户只是一个个数据而已。传统企业的获客,背后都是实打实的客户,用心跟进程度上是完全不同的。

互联网运营和传统企业的获客都分为:免费和付费两种方式。

  • 互联网运营的免费获客指的是自然流量;传统企业的免费获客要看具体行业了,如果是实体店,自然流量好理解了,是店外的人流,如果是Tob企业,免费获客多指的是人脉。

  • 付费获客,从上个世纪,到现在,到下个世纪,应该都不会变的,只要花钱,就不愁新客户。

在互联网公司,有获客成本一说,我在做传统企业获客时,可能是受互联网公司的影响,也渐渐的有了获客成本一说。貌似现在很多传统企业都没有算过获得一个客户需要花费多少钱,我听说有个传统公司在互联网运营的指导下,算了下成本,难怪公司始终没有盈利,他们一个获客成本过万了,ROI为负,当算出这个数据时,传统企业老板仿佛顿悟了一般,数据分析好像是蛮重要。

相同点二:留存

互联网公司对用户的留存率数据十分的敏感,用户留存率直接影响着获客成本的高低,传统企业留存的说法没有,但是留存的概念是有的。对于实体店面,拉新进来的客户是消费一次后就流失还是不久之后,有上门二次甚至多次消费,都属于留存的范畴。

互联网公司为了提升留存率,会在初始环节下大力气,把前期体验做的非常棒,来降低流失率。传统企业的玩法类似,优化门面的装饰、提升服务人员的素质、还有出其不意的小惊喜,让用户感觉舒心,进而降低流失率。传统企业也要分行业,像婚纱摄影几乎不会有二次消费的就另说了。

互联网公司会把留存率分为次留、三日留存、七日留存、月留存来做分析。传统企业其实心里也想这样来分析,但实力不允许呀,在数据这块是有缺失的。

随着5G的到来,这块在未来会得到解决,现在有的商场已经有了智能识别系统,用户什么时候进店、多久进一次店,进店的走线是怎样的,通过这些分析出用户的粘性和需求,比互联网公司的留存率分析更高级。

相同点三:付费

付费是所有企业永恒不变的终极追求,一个企业如果没有收入,再悬壶济世的理想都不可能实现,只是有些企业会铤而走险,赚一些不正当的钱,互联网和传统企业都有这样的存在。我们从正规的付费说起。

互联网公司的付费有付费率和付费ARPU一说,用户基数大了,付费率稳定了,10倍的用户增长,必然带来10倍的收益增长。传统企业把这不叫付费率,叫成交率,进来多少客户,成交了几单,算出成交率。另外一个ARPU值,这里变成了客单价,即一个用户带来多少收益。根据传统企业的服务性质,可以从几块钱到上亿不等。

互联网公司为了提高付费率和ARPU值,以手游来说,会把高价值的物品打包到一起,折扣卖出,让用户有首次付费的行为,刺激用户后续的付费。提升ARPU值,没有太好的办法,只有挖坑,挖深坑了。传统企业的思路很类似,第二份半价,双十一都是为刺激用户付费而做的。

相同点四:促活

老用户一直把互联网产品搁着不使用,是个大问题。互联网公司会有方法来让用户活跃下,定时发个推送,不定时搞个转盘,让用户进来瞅瞅,用户进来就是钱。传统企业不定时的慰问下老用户,节假日给大客户送点礼品,让他们记得自己,下次有需求了会找过来。

为了提升用户活跃度互联网公司在产品里面加入社区、社群的玩法,通过内容和连接来让用户活跃,最开始我做工具类产品时,用户使用频次每周一到两次,加入了新闻功能,每天的定时推送后,用户使用频次翻了四五倍。传统企业有的也开始玩线下社群,组织一些交流活动,用户粘性提升的同时,服务的使用频次也显著提升。

促活的本质是一样的,经常在用户面前露脸,互联网的图标上加个红点,懂的人会心一笑。传统企业的客服微信,打造客服微信朋友圈,经常发与公司产品有关的内容,让用户时常看到自己,也是一个促活的方式。

最后:

以上从拉新、留存、付费和促活四个方面,简单讲述了互联网公司和传统企业的相同之处,生意的本质都是相同的,提供服务,获得服务报酬无外乎如此。不论什么套路和玩法,提供有价值的服务,赚取应得的那份足以。

标签:
*版权申明:本站部分文章由艺源科技收集整理,不代表我们的观点。如果这篇转载侵犯您的版权,请及时联系我们删除!
为您推荐
最新文章