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当前位置： 首页 > 新闻 > 业界动态
为什么那么多伪需求的项目，照样有投资人愿意投资？
时间：2016-02-23 08:40:37
文章发布：
原创作者：未知
来源：互联网

难道创业就不能多点实质，少点鸡汤?

如今打开新闻网站跳出的便是：大众创业，万众创新，创业其实并不难，90后CEO荣获千万融资，XXX项目估值上亿，以及各种鼓励创业的文章等等，并且下面评论点赞一片。看完之后，都感觉创业真的很容易，三五人一伙，奇思妙想个idea，做个PPT就能拿到几百万的投资。难道创业真的如同网上那些文章所说的那么容易?

先给各位讲一个案例，我有一个朋友是做工业市场那块的，他告诉我：从13年到现在连续三年整个中国的工业市场疲软，大量民营企业倒闭破产，尤其是销售行业。他公司的客户几乎都是工厂，客户效益年年下滑，根本没钱更新设备，可谓如今三年一年不如一年。有时候我也会问他，工业市场居然到了如此地步，为啥新闻上没看到过相关报道？他只对我无奈的笑了笑。

我上面所说是实业，也许有人会说，如今已经是互联网的时代了，对于如今的互联网创业，大多数人都还是有点无知的，所谓的互联网创业都是炒概念，从西少爷肉夹馍到黄太吉，再到雕爷牛腩，还有众多的团购网站等等，除了烧钱以外，有哪个有技术含量或者核心竞争力的?

如今的互联网，有许多的创意是通过过度炒作出来的伪需求，玩过资本游戏的创业者想必都比较清楚这事，但为什么还会有人愿意砸钱？这背后的原因就在于“炒”上面。举个例子，假设张三在创业做一个名为“滴滴叫鸡”的项目，在创业前期，张三通过大肆的炒作，引来各种媒体报道，之后被天使投资人李四看中，投资100万天使轮，占其百分之十的股份。后张三拿到天使轮之后，对外公开天使轮融资千万，后张三继续通过炒作，三个月后成功拿到王五的Pre-A轮，此时项目估值五千万，这时天使投资人李四选择退出，因Pre-A轮股权稀释了百分之二，目前只有百分之八的股权，按估值等比换取相对于的回报，也就是400万。好了，天使投资人李四投资100万，三个月后拿到400万，收益翻四倍。可能这个案例比较夸张，但大概的情况就是这样，这也就是为什么那么多伪需求的项目，照样有投资人愿意投资。

我记得曾经有个天使投资人告诉过我：在中国，天使投资人才3000来个，并且每个天使投资人一个月至少收到200份左右的BP，然后从200个中筛选出10到15个左右进行面谈，确定投资1-2个。中国有上千万的创业者，需要天使融资的大概在600万左右的人群，然而天使投资人只有3000个，有多少人能从这600万人中脱颖而出，并且从3000个天使投资人中找到自己的那个投资人?

对于创业，困难的不仅仅是融资，合伙人这块也是个非常大的难题，网上也经常会有报道某公司因为利益分配不均，导致创始人和合伙人撕逼之类的新闻。找到个好的合伙人，即使第一个项目失败，照样可以进行第二个项目，但是一旦确定合伙人后，发现不合适，不仅项目没做成，还浪费一大把时间。

从古至今，创业成功概率就非常的小，马云当年也是接受了孙正义的投资才有今天，假设当年孙正义没有投资马云，谁也不知道还会不会有如今的阿里巴巴。不管是BAT还是现在的小米、美团、滴滴、饿了么等等，他们有几个不是从下水道爬出来的?

少点鸡汤，多点实质，踏踏实实才是硬道理。创业不适合每个人，尤其不适合那些只喝鸡汤才有动力的人。创业只有一种人会成功，那就是不创业就会死的人。

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