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当前位置: 首页 > 新闻 > 业界动态
用户为什么弃Android转投iPhone?
时间:2016-01-11 11:32:33
文章发布:
原创作者:未知
来源:互联网

      此前市场研究公司Kantar Worldpanel ComTech发布的报告显示,欧洲新iPhone用户中约有32.4%之前使用的是Android设备。那么为何有这么多Android用户会纷纷抛弃这个平台而转投iPhone 呢?iPhone屏幕变大了这个原因自然不用说了,那还有什么呢?下面我们就来细数Android用户“变心”的原因。

 

苹果设备的同步性

      苹果的iCloud服务让iPhone和其他苹果设备之间能够和谐工作,对于这点Android阵营用户只能干瞪眼羡慕。在iPhone上下载一款应用,这款应用也会出现在你的iPad上。还有就是,你在iPhone上拍的照片会即刻出现在OS X的照片应用之中。显然苹果完善设备之间的同步性就为了增加粘度,把用户“劫持”在自己的生态系统之中。

高端机型售价基本相同

      以前很多Android用户都是奔着设备的售价比iPhone低这个原因去的。而现在比如64GB iPhone售价为619欧元,同样容量三星S6的为640欧元,还要贵20欧元呢。在这样的情况下,Android的价格优势不复存在。

另外还有就是此前刚接触智能手机市场,消费者并没有认识到其价值所在,所以只愿意在中低端Android设备上投资,如今他们发现智能手机已经成为不可或缺的一部分,所以他们也愿意进行更大的投资。

从众心理

      很多人看到自己身边的朋友等都买了iPhone,自己也不免蠢蠢欲动,最终就买。Kantar的调查显示,27%从Android转投iPhone的消费者就是因为其他iPhone用户的推荐。

我们不排除这其中的虚荣因素,不过如果你和你的朋友都使用一样的智能手机操作系统,好处也是很多的,比如iPhone上的通讯服务FaceTime和iMessage等。如果你和朋友使用的是不一样的智能手机平台,那么你如何能够利用这些工具。

软件更新更及时

      iOS 8目前的用户比例已经达到81%,在相比之下谷歌Android 5.0 Lollipop目前的用户比例仅为9.7%。这都是因为Android软件碎片化,它成为很多用户没能及时获得系统软件更新的主要原因。

相比开放的Android平台,苹果封闭的iOS系统能保持系统的一致和连贯性,让用户使用起来更加方便。

苹果支持服务更好

      苹果零售店、天才吧、苹果在线支持、AppleCare保护计划等让你在遇到问题时可以很快获得解决方案。Android就做不到了,因为各个智能手机厂商的软件版本都不一样,谷歌没法提供一个适合所有用户的支持服务。

应用优先支持iOS

      Android的应用也有数百万,但是iOS社区几乎每次都能率先获得开发者支持,而且软件质量更高。对于许多企业来说,iOS应用更可能获得持续开发以及更新。虽然Android平台也能获得支持,但是开发者的天平明显会倾向苹果的平台。

商业吸引力

      iPhone封闭的生态系统以及安全性能就是其多商业用户的吸引力。云服务让商业用户的同步更快,iPhone的指纹认证安全度更好。

支持Apple Watch

      首先Apple Watch和Android Wear智能手表相比更好,支持它的应用数量目前已经达到3500款,所以选择这款设备的人更多。但是这款设备要搭配iPhone使用,所以为了Apple Watch,不少人会选择买iPhone。

高质量设计

      在设计方面能有几款Android智能手机能与iPhone叫板。自2007年以来,iPhone在设计以及做工方面就坚持精益求精的原则。而且iPhone也是推出金色版本的高端智能手机,这能满足不少用户的需求。

大屏幕就是好

      iPhone大屏幕是不少消费者选择这款设备的决定性因素。大屏版本上市前iPhone的市场份额而不断缩水,因为小屏幕已经不能吸引消费者了。

      而对于三星、LG 以及HTC等先于苹果推出大屏智能手机的厂商来说,他们这回压力山大,只能在其他方面进行创新以赢回消费者。

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