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当前位置: 首页 > 新闻 > 业界动态
iPhone 6成中国农历新年期间畅销单一机型
时间:2015-04-03 17:57:20
文章发布:
原创作者:未知
来源:互联网

        近期刚刚公布了截至2015年2月前三个月新的智能手机销量数据。根据调查结果显示,目前苹果iOS设备在中国的销量已经再次创下了新纪录,市场份额已经攀升至27.6%。
“自从苹果iPhone6和iPhone 6 Plus上市以来,中国城市消费者对于苹果产品的热情就一直持续在高位水平,并且热度一直延续到农历春节。而在这创纪录的27.9%比例iOS用户中,中国移动(微博)用户占据了59%。”Kantar Worldpanel ComTech国际市场研究部首席研究员Carolina Milanesi表示。“而从全球的几个重要市场来看,苹果的势头同样非常迅猛,一直保持上升的态势。不过这其中并不包含美国和日本。”
        “在中国市场中,截至今年2月的前三个月,苹果iPhone 6依然是畅销的单一机型,销量占比达到了10.2%,而在1月这个数字则是9.5%。”Kantar Worldpanel ComTech亚洲市场战略观察负责人Tamsin Timpson表示。“而iPhone 6 Plus排名第三,苹果凭借两款旗舰机型的畅销成为了中国市场头号智能手机厂商。”
        iPhone 6成中国农历新年期间畅销单一机型
在欧洲(主要为英国、德国、法国、意大利和西班牙市场),Android系统的市场份额下降至67.6%,降幅为2.9%,而iOS系统份额则上升了2.9%。其中在英国,虽然三星新旗舰Galaxy S6和S6 Edge并未上市,但是老款旗舰Galaxy S5依然成为了排在iPhone 6之后的第二畅销机型。根据Kantar Worldpanel ComTech欧洲业务部总监Dominic Sunnebo介绍,购买iPhone 6的消费者中有48%的比例是由于可靠性/耐用性的考虑作为出发点,而44%的用户是因为外观设计的因素。另一方面Galaxy S5用户中有48%的比例比较青睐产品的可靠性/耐用性,而同样有48%的用户是因为更划算的合约价格而决定购买。
        在美国市场,iOS系统的市场份额由之前2014年的39.3%小幅回落到38.8%。“iPhone 6目前依然是美国市场畅销的智能手机,其中45%的用户关注屏幕尺寸、44%注重LTE网络的支持,而43%的用户则将可靠性/耐用性作为首要因素。”Milanesi补充道。而与iPhone 6相比,购买iPhone 6 Plus的消费者则更加看重屏幕尺寸因素,这一比例达到了70%。
        “在整个Android生态系统中,随着三星、HTC、LG和华为等厂商的新旗舰从4月开始陆续上市,整个智能手机市场的跨生态系统大战即点燃战火。”Milanesi说道。“生态系统的阵营将以让成为各大手机厂商竞争的分水岭,而三星由于Galaxy S6/S6 Edge的全新设计,非常有希望在激烈的竞争中脱颖而出。”

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