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当前位置: 首页 > 新闻 > 业界动态
西安网站优化:关键词排名不可忽视的因素
时间:2012-07-17 10:35:04
文章发布:
原创作者:未知
来源:互联网
     关键词排名,网站权重是每天seoer都在关注的问题!那么关键词的排名都会受到那些影响呢?西安网络营销小编和大家分享一下自己的经验:
首先要说的是PR值,会SEO的人都会说PR值对于百度的排名没有任何影响,谷歌PR值对于百度关键词的排名没有任何影响。但这只是表面上的一个看法,那间接的因素在哪里呢?间接的因素就是很多不是很懂SEO的新手就会很重视PR值,会把PR值当成交换友情链接上的重要判断标准之一,大家知道友情链接是高权重外链,如果我们的域名有PR值,那么就会相对容易的交换到高质量的友情链接。所以才有很多人去买那些有PR值的域名,一方面是有权重,容易收录,另外一个重要的原因也是因为有高PR值能方便交换到有质量的友情链接。这就是我要说的PR值对网站排名没有直接的影响,但有间接的影响,大家从这点上应该能看出来了吧。
    其实就是有吸引力的描述,在搜索引擎初期,给予排名重要的三个标签就是标题标签,描述标签和关键词标签。但搜索引擎发展到现在,除了标题标签之外,其余的两个标签基本上对排名没有任何直接的影响了。根据百度的点击原理,被用户点击的越多的站点,搜索引擎就会认为这是优秀的站点。你想一个优秀的描述,一个让用户点击的描述会有多重要。如果你的描述写的很精彩,内容也能满足用户。就算别人的内容和你也一样,用户还是会选择你的,用户选择了你就是对你站点的一次强有力的投票,这样搜索引擎也会更认可你,大家也可以看出来了吧虽然描述对于排名没有直接的影响,但其间接的影响已经是巨大的。
   再者就是微博的影响,大家可能也会觉得奇怪微博应该跟网站八杆打不着。其实不然的,微博现在的影响力越来越大了,其入口的能力已经不下于搜索引擎了。所以现在搜索引擎也很重视微博了,微博对用户的累积能力是相当强的。如果每天有大量的流量是来自于你的微博,那么搜索引擎会认为你的站点是一个有用户群体的网站。一个有定向用户群体的网站是值得搜索引擎尊重的,搜索引擎为什么不敢K新浪,因为人家有用户群体。一个有用户群体的网站表明是一个值得用户信赖的网站,不然怎么可能有人天天上你的网站呢?所以说微博流量会增加你网站在搜索引擎那里的信任度,这样看来虽然微博对排名没有直接的影响,但间接的获取搜索引擎的信任从而提升权重也是很有用的。
一点:推广对于网站排名的影响也是很大的。这一点特别是在一个网站的前期(指新站)会表现的相当明显。一个新站刚上线没有什么流量,搜索引擎也不知道是好是坏,但只要你网站做推广了,就有数据了,搜索引擎就可以从这些数据中看出你的站点是好是坏,对排名有很好的促进作用。当然对于一些其实的推广也是一样,比如视频推广,QQ推广,邮件推广等等各种推广方式,这些推广就是给搜索引擎一份数据,让它们相信我们的站点。这些因素也看似没有什么直接的对网站排名有影响,但其间接的影响也是不可估量的。
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