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}
				
当前位置: 首页 > 新闻 > 业界动态
微博营销让众多seoer为之“痴迷”的原因
时间:2012-05-28 09:14:13
文章发布:
原创作者:未知
来源:互联网
      当前社会化媒体中红火的是什么?相信会有90%以上的回答者说是“微博”。打从2010年微博传到中国之后,在短短2年的时间里快速的扩展成现今风靡全国的媒介。根据调查,目前单单是新浪微博就已经有3亿以上的用户注册了,其市场前景相当可观。可以猜想,或许在不久后SMS社交网站就会败下阵来。另外,尽管微博身为一个互联网产品,但它并没有被娱乐所限制,因为它而衍生出来的网络营销更是让大家蠢蠢欲动。就以我周边的朋友为例子,他们在做网站推广的时候大多都是将微博营销放在首要位置上。那么,到底是什么理由让站长们在推广过程中那么信赖微博营销? 
       微博营销成本低、简单易学、成效高
       想想之前在还没有微博的时候,站长们是怎么在做营销的?有些战长是在做软文营销,而有些站长则是在做口碑营销,另外有些站长则做美女营销等等。我是2010年开始从事seo行业的,那时候网站的发展并不是很成熟,自己手头上可用的资金也是很有限,压根就没有能力能去做广告。能做的只能是偶然发些广告贴来宣传自己的网站,但是这样的效果并不很明显。总结有两点原因,一是自己发的帖子基本上不会被放在首页上,很少会有人来关注;二是帖子发出去之后获得的效果总是有些延迟,很难能够在第一时间就带来效应,导致网站的推广效果总是慢半拍。但是有了微博,战长们的这些烦恼就基本上得以解决了。微博的好处有很多,首先它的成本极低,仅仅一个“说说”就可以全部完成,可以上基本上是不需要成本的;其二,在微博的营销技巧中,站长们只需编辑一百字左右的内容,再配合适当的图片就能够得到很好的推广作用。
       微博营销在无形中就能让品牌的知名度提升
       如果我们是在一个名人的微博上跟帖,其关注量就会大大增加。要是能够抢占沙发,就能够让无数的网友在第一时间里都看到你的回帖,这样的效果并不会比广告差。所以说,建议站长们在做微博营销时,应该抢占先机,争做沙发才能让自己的网站获得比较高的曝光度。网站的品牌被更多人知道之后,就可以为网站日后的发展奠定一定的基础。
提升用户体验度,缩短站长和用户之间的距离
       很多情况下,站长和用户并没有站在同一个水平上思考问题。我们不能一味谴责是站长的过错,而是应该将责任归咎于没有一个比较好的平台可以让用户更加近距离来了解企业主,这才导致站长和用户之间的关系被局限在了买卖关系当中。而微博的出现刚好让这个问题迎刃而解了。微博是用户的平台,但站长却也可以通过企业自身的形象在微博上发表言辞,这就拉近了站长和用户之间的距离,使得这两者见的互动更加频繁。事实上只要认真观察,你就会发现其实A5网站也是存在有自属于自己的网站微博,站长们可以多加关注,及时了解论坛动态,进而提升用户粘度。此外,微博还有一个功能就是能够让用户和站长的沟通更加及时。都知道只有用户才能够真实的反映出网站的不足,这就如同此前微博用户提出微博注册麻烦,后来就用QQ登入来解决这一问题一个道理,切实的做到从用户的体验出发,才能让网站更快速发展。
 
      关注社会新动态,及时发现网站问题,帮助网站维持品牌信誉
       目前,相信大家获取的大部分信息主要多是从微博中得来的,因为微博的使用范围极其广泛,信息资源也是相当之多,再加上传播性比较强,绝大多高价值的信息都会在第一时间里从微博中传播开来。特别是那些有负面影响的资讯,一瞬之间就会被传到大江南北。从这点我们看出了微博强大的威力,同时也从侧面上反映出微博会在第一时间通知站长们在做推广时应该注意的事项,以及网站中被我们忽略掉的某些细节问题。
       营销方法无穷多,但是我看来微博营销则是目前适用和实用的一种。不管是从经济而言,亦或是从效果来看,微博营销都是站长们极好的选择。如果能够再结合一些其他的网络营销方法,相信很快你网站的知名度就能更上一层楼了。
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